The document discusses modern smartphone usage patterns, revealing key peak times for mobile content across various categories. It highlights user behaviors, such as mobile device use during personal moments and the prevalence of mobile ads impacting data consumption. Additionally, it addresses the rise of mobile health apps, the significance of media players in data usage, and user impatience with loading times on mobile websites.

1. USAGE
TR ENDS
TRENDS
A Day in th e Lif e of th e Mod e rn Sma rtph one Use r
the Life
the
rtphon e
PEAK TIMES FOR CONTENT ON MOBILE
FINANCE
WEATHER
SHOPPING
8AM
8AM
9AM OR 8PM
NEWS & BLOGS
SOCIAL
VIDEOS
8AM, 12PM, & 5pm
7-10PM
8AM, 12 PM,
5pm, & 8PM
DATING
ADULT
FITNESS
10PM
12AM
6PM
FUN FACTS
48%
say it is acceptable
to use your mobile
device while on
the toilet
35%
18%
use their mobile
device during a
date
sleep with their
mobile device
9%
check their mobile
phones during a meal
at least once a day
70%
check their mobile
device during an
interview
HOW MOBILE SUBSCRIBERS USE DATA
4 in 10 use
SOCIAL NETWORKING
1 in 10 play
NETWORK CONNECTED
GAMES
2 IN 10 WATCH
MOBILE VIDEO
2 IN 10 USE THE
APP STORE
2 IN 10 LISTEN TO
INTERNET RADIO
5 IN 10
SMARTPHONE
SUBSCRIBERS ARE
SERVED ADS
SOCIAL MEDIA IS BECOMING MORE VISUAL
63%
32%
of social
media is
made up of
images
of social
media is
made up of
videos
(Twitter, Vine, and Instagram
Video apps)
MOBILE ADS USE DATA
TODAY:
59%
2%
MOBILE ADS
ARE SERVED
TO 50% OF
SMARTPHONE
SUBSCRIBERS
50%
of a smartphone
subscriber’s daily
mobile data volume is
generated by ads
1 in 20 are served
video ads
of consumers believe
that ads do not count
AGAINST their quota
even though the ads do,
in fact, count against
their quota
MOBILE HEALTH APPS ARE GROWING IN POPULARITY
HALF OF THE TOP TEN
HEALTH APPS ARE
FITNESS APPS
* Fitness tracking apps require
higher data volume when in use
because they are constantly
updating the user’s status
1 IN 10 PLAY NETWORK-CONNECTED GAMES
*This accounts for 1.5% of a
user’s mobile data usage
*In 2013 no mobile games
required video to be sent
over the mobile network
*Newer games have embedded
video and use more data
SMARTPHONE MEDIA PLAYER USES THE MOST DATA
49%
19%
7%
4%
of mobile
network
data is
driven by
media players
50%
20%
SPEED IS INCREASING ON THE MOBILE WEB
IN 2014...
IN 2013...
50%
50%
of web pages
loaded in 8
seconds
or less
of web pages
loaded in 5
seconds
or less
3 seconds faster THAN IN 2013
8
5
BUT SMARTPHONE USERS STILL AREN’T SATISFIED
57%
blame the mobile operator
when a video stalls
HOW LONG DOES IT TAKE FOR A USER TO ABANDON A MOBILE WEBSITE?
5 sec.
10 sec.
to load
33%
20 sec.
to load
to load
33%
54%
68%
Source:
Citrix Mobile Analytics Report January 2014.
For more info:
www.citrix.com/products/bytemobile/