The document summarizes a 2013 study of 227 bloggers and their relationships with brands. It found that most bloggers are female ages 25-44 who have been blogging for over 3 years about family/parenting, food, or products. Over half have over 10,000 monthly unique visitors. While brands most frequently measure blogger influence by social media followers and stats, bloggers expressed a preference for brands to consider reader engagement and offline community involvement.
5. Source: 2013 Blogger-Brand Relationship Study; The Social Craft
84%Blogging 3
years or more
Family/parenting
Food, recipes and/or cooking
Products and reviews
6. Source: 2013 Blogger-Brand Relationship Study; The Social Craft
More than half
Have 10,000+ unique visitors per
month
18%Have 50,000+
7. Source: 2013 Blogger-Brand Relationship Study; The Social Craft
93%
Have done
promotional
work with
brands
8. Source: 2013 Blogger-Brand Relationship Study; The Social Craft
30 questions covered
four main topic areas:
Establishing brand
relationships
Types of work
Compensation
Overall experience
9. Source: 2013 Blogger-Brand Relationship Study; The Social Craft
How Are Brands
Measuring Bloggers’
Influence?
10. Source: 2013 Blogger-Brand Relationship Study; The Social Craft
I have been asked by
brands to provide
the following
information as a
measure of my
influence:
11. Source: 2013 Blogger-Brand Relationship Study; The Social Craft
7%
18%
19%
22%
44%
66%
67%
68%
Community involvement
Klout score
YouTube subscribers
Instagram followers
Pinterest followers
Blog traffic stats
Facebook fans
Twitter followers
Blogger Influence Statistics Most Commonly
Requested By Brands
12. Source: 2013 Blogger-Brand Relationship Study; The Social Craft
22%Say this is
“always” or
“often” the case.
17. Source: 2013 Blogger-Brand Relationship Study; The Social Craft
Overall social media “footprint”
Growth statistics
Subscribers
Years experience
Previous campaigns
20. Source: 2013 Blogger-Brand Relationship Study; The Social Craft
For more information, visit:
thesocialcraft.com/research
Cindy Meltzer
Founder & Principal
The Social Craft
cindy@thesocialcraft.com
@cindymeltz
Editor's Notes
Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
Confidential online survey conducted in March and April of 2013. 8% outside of U.S.