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The Metrics That Matter  Cindy Meltzer   @cindymeltzthesocialcraft.com
Your starting point?       Goals.
What doessuccess look    like?
The Metrics         That Matter**to many of us, depending on your goals,    your channels and your audience.
LikesFollowers  Views
Engagement
People talking about this
Reach
Edgerank
Click throughs
Mentions
Brand pins
Traffic
Search Rank
Dropoff
Company Page Stats
Traffic
Demographics
Conversions
Discounts and    offers
Fan spend
Cost Savings
Print advertising
Customer service
Thank you!     Cindy Meltzer www.thesocialcraft.com      @cindymeltzcindy@thesocialcraft.com
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
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The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data

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Measuring ROI of social media marketing is, in many ways, more straighforward than measuring the impact of traditional media. The data is plentiful-- we just need to identify what metrics are most important.

This presentations reviews how to set goals that will frame your measurement efforts and highlights 2-3 top metrics for each of the most popular social media marketing channels such as Facebook, Twitter, YouTube and Pinterest. We review and often forgotten metric-- cost savings, and discuss how to connect your social media metrics directly to your bottom line-- sales and conversions.

Published in: Business
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The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data

  1. 1. The Metrics That Matter Cindy Meltzer @cindymeltzthesocialcraft.com
  2. 2. Your starting point? Goals.
  3. 3. What doessuccess look like?
  4. 4. The Metrics That Matter**to many of us, depending on your goals, your channels and your audience.
  5. 5. LikesFollowers Views
  6. 6. Engagement
  7. 7. People talking about this
  8. 8. Reach
  9. 9. Edgerank
  10. 10. Click throughs
  11. 11. Mentions
  12. 12. Brand pins
  13. 13. Traffic
  14. 14. Search Rank
  15. 15. Dropoff
  16. 16. Company Page Stats
  17. 17. Traffic
  18. 18. Demographics
  19. 19. Conversions
  20. 20. Discounts and offers
  21. 21. Fan spend
  22. 22. Cost Savings
  23. 23. Print advertising
  24. 24. Customer service
  25. 25. Thank you! Cindy Meltzer www.thesocialcraft.com @cindymeltzcindy@thesocialcraft.com

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