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Blogger Influence: How Brands Measure It, and How Bloggers Wish They Would
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Blogger Influence: How Brands Measure It, and How Bloggers Wish They Would

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Blogger influence is not easily captured with statistics like pageviews, unique visitors or fans and followers. An overview of how brands are asking bloggers about influence, and how they wish it......

Blogger influence is not easily captured with statistics like pageviews, unique visitors or fans and followers. An overview of how brands are asking bloggers about influence, and how they wish it would be measured. Includes data from the 2013 Blogger-Brand Relationship Survey by The Social Craft.

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  • @Debask Thanks so much for your comment, Debra! I agree that the results and discussion can be applied to all online influencers. The ideas from slide 17 were all solicited from the bloggers themselves in an open-ended question. They know their strengths and the key will be communicating that information to potential revenue partners.
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  • Cindy, I found this really interesting! I think it's not just relevant to blogger/brand influence but all influence. I particularly found the concepts on slide 17 (other ways to be measured) thought provoking. Thanks!
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  • Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
  • Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
  • Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
  • Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
  • Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
  • Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
  • Confidential online survey conducted in March and April of 2013. 8% outside of U.S.

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  • 1. Source: 2013 Blogger-Brand Relationship Study; The Social CraftBlogger Influence:How Brands Measure It(and howbloggerswant to bemeasured)
  • 2. Source: 2013 Blogger-Brand Relationship Study; The Social CraftAbout the Survey
  • 3. Source: 2013 Blogger-Brand Relationship Study; The Social Craft227Bloggers29 U.S. States
  • 4. Source: 2013 Blogger-Brand Relationship Study; The Social Craft92% Female80% Ages 25-44
  • 5. Source: 2013 Blogger-Brand Relationship Study; The Social Craft84%Blogging 3years or moreFamily/parentingFood, recipes and/or cookingProducts and reviews
  • 6. Source: 2013 Blogger-Brand Relationship Study; The Social CraftMore than halfHave 10,000+ unique visitors permonth18%Have 50,000+
  • 7. Source: 2013 Blogger-Brand Relationship Study; The Social Craft93%Have donepromotionalwork withbrands
  • 8. Source: 2013 Blogger-Brand Relationship Study; The Social Craft30 questions coveredfour main topic areas:Establishing brandrelationshipsTypes of workCompensationOverall experience
  • 9. Source: 2013 Blogger-Brand Relationship Study; The Social CraftHow Are BrandsMeasuring Bloggers’Influence?
  • 10. Source: 2013 Blogger-Brand Relationship Study; The Social CraftI have been asked bybrands to providethe followinginformation as ameasure of myinfluence:
  • 11. Source: 2013 Blogger-Brand Relationship Study; The Social Craft7%18%19%22%44%66%67%68%Community involvementKlout scoreYouTube subscribersInstagram followersPinterest followersBlog traffic statsFacebook fansTwitter followersBlogger Influence Statistics Most CommonlyRequested By Brands
  • 12. Source: 2013 Blogger-Brand Relationship Study; The Social Craft22%Say this is“always” or“often” the case.
  • 13. Source: 2013 Blogger-Brand Relationship Study; The Social CraftHow Do BloggersWishto be Measured?
  • 14. Source: 2013 Blogger-Brand Relationship Study; The Social CraftIs there a measure ofinfluence you wishbrands would ask formore frequently?
  • 15. Source: 2013 Blogger-Brand Relationship Study; The Social Craft#1Reader Engagement
  • 16. Source: 2013 Blogger-Brand Relationship Study; The Social Craft#2Offline CommunityInvolvement
  • 17. Source: 2013 Blogger-Brand Relationship Study; The Social CraftOverall social media “footprint”Growth statisticsSubscribersYears experiencePrevious campaigns
  • 18. Source: 2013 Blogger-Brand Relationship Study; The Social CraftOne notable exception
  • 19. Source: 2013 Blogger-Brand Relationship Study; The Social Craft
  • 20. Source: 2013 Blogger-Brand Relationship Study; The Social CraftFor more information, visit:thesocialcraft.com/researchCindy MeltzerFounder & PrincipalThe Social Craftcindy@thesocialcraft.com@cindymeltz