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Blogger Influence: How Brands Measure It, and How Bloggers Wish They Would

by Social Media Marketing Consultant at The Social Craft on May 04, 2013

  • 1,472 views

Blogger influence is not easily captured with statistics like pageviews, unique visitors or fans and followers. An overview of how brands are asking bloggers about influence, and how they wish it ...

Blogger influence is not easily captured with statistics like pageviews, unique visitors or fans and followers. An overview of how brands are asking bloggers about influence, and how they wish it would be measured. Includes data from the 2013 Blogger-Brand Relationship Survey by The Social Craft.

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  • cindymeltzer Cindy Meltzer, Social Media Marketing Consultant at The Social Craft @Debask Thanks so much for your comment, Debra! I agree that the results and discussion can be applied to all online influencers. The ideas from slide 17 were all solicited from the bloggers themselves in an open-ended question. They know their strengths and the key will be communicating that information to potential revenue partners. 11 months ago
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  • Debask Community Organizer 2.0 at Community Organizer 2.0 Cindy, I found this really interesting! I think it's not just relevant to blogger/brand influence but all influence. I particularly found the concepts on slide 17 (other ways to be measured) thought provoking. Thanks! 11 months ago
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Blogger Influence: How Brands Measure It, and How Bloggers Wish They Would Blogger Influence: How Brands Measure It, and How Bloggers Wish They Would Presentation Transcript