More Related Content Similar to AdMob CodeAndroid Presentation Similar to AdMob CodeAndroid Presentation (20) More from Zi Yong Chua (8) AdMob CodeAndroid Presentation2. A few words before we begin
• There are 18,000 mobile sites and applications in the AdMob
network
• The data shown are numbers gathered from the AdMob
network
• The data represents the view from AdMob and is not a
representation of the entire mobile network but is a close
approximation given AdMob’s reach
© 2010 AdMob, Inc. Confidential & Proprietary
3. Top Handset Brands
Traffic
by
Brand
Feb
2010
Samsung
9%
RIM
14%
Nokia
40%
SonyEricsson
16%
HTC
21%
* Apple devices excluded.
© 2010 AdMob, Inc. Confidential & Proprietary
4. Top Handset Brand
Traffic
by
Brand
Mar
2010
Samsung
10%
RIM
13%
Nokia
46%
SonyEricsson
15%
HTC
16%
* Apple devices excluded
© 2010 AdMob, Inc. Confidential & Proprietary
5. Top Handset Brand
Traffic
by
Brand
Apr
2010
Samsung
10%
Motorola
Nokia
12%
36%
HTC
12%
RIM
SonyEricsson
14%
16%
* Apple devices excluded
© 2010 AdMob, Inc. Confidential & Proprietary
6. Top Model by Brand
Feb 2010
Nokia
HTC
Sony
Ericsson
RIM
Samsung
E63
Hero
W705
BlackBerry
9000
S8003
E71
Dream
W595
BlackBerry
8900
GT
i5700
5800
XpressMusic
Magic
X10i
BlackBerry
9700
GT
i8000
5530
XpressMusic
Passion
W995
BlackBerry
8520
SGH
F480
N73
TaMoo
W800i
BlackBerry
8320
SGH
i900
© 2010 AdMob, Inc. Confidential & Proprietary
7. Top Model by Brand
Mar 2010
Nokia
HTC
Sony
Ericsson
RIM
Samsung
E63
Hero
W705
BlackBerry
9000
GT
i5700
E71
Magic
W595
BlackBerry
9700
S8003
5800
XpressMusic
Dream
W995
BlackBerry
8900
SGH
i900
N73
Passion
U1i
BlackBerry
8520
GT
i8000
5530
XpressMusic
TaMoo
W800i
BlackBerry
8320
GT
B7320
© 2010 AdMob, Inc. Confidential & Proprietary
8. Top Model by Brand
Apr 2010
Sony
Nokia
Ericsson
RIM
HTC
Motorola
Samsung
E63
X10i
BlackBerry
9000
Hero
Milestone
GT
i5700
5800
XpressMusic
W705
BlackBerry
9700
Magic
MB200
S8003
E71
W595
BlackBerry
8900
Dream
Sholes
GT
B5310
5530
XpressMusic
W995
BlackBerry
8520
Passion
Morrison
GT
i8000
N73
W800i
BlackBerry
9500
TaMoo
MOTORAZR
V9
SGH
i900
© 2010 AdMob, Inc. Confidential & Proprietary
9. Android Traffic Growth
Android
traffic
over
last
6
months
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
‐
Nov
Dec
Jan
Feb
Mar
Apr
© 2010 AdMob, Inc. Confidential & Proprietary
10. Android Traffic Growth
iPhone
vs
Android
Traffic
120,000,000
100,000,000
80,000,000
Android
60,000,000
iPhone
40,000,000
20,000,000
‐
Nov
Dec
Jan
Feb
Mar
Apr
© 2010 AdMob, Inc. Confidential & Proprietary
11. Android OS Version Distribution
Android
OS
DistribuJon
Feb
2010
v2
v1.1
v1
v2.0.1
1%
1%
0%
0%
v2.1
22%
v1.5
54%
v1.6
22%
© 2010 AdMob, Inc. Confidential & Proprietary
12. Android OS Version Distribution
Android
OS
DistribuJon
Mar
2010
v1.1
v1
v2.0.1
0%
0%
0%
v2
v1.6
3%
13%
v2.1
23%
v1.5
61%
© 2010 AdMob, Inc. Confidential & Proprietary
13. Android OS Version Distribution
Android
OS
DistribuJon
Apr
2010
v2
v1.1
v1
3%
0%
0%
v1.6
18%
v1.5
43%
v2.0.1
18%
v2.1
18%
© 2010 AdMob, Inc. Confidential & Proprietary
14. Android OS Version Distribution
3,000,000
2,500,000
2,000,000
1,500,000
February
March
April
1,000,000
500,000
‐
v1.5
v2.1
v2.0.1
v1.6
v2
v1
v1.1
© 2010 AdMob, Inc. Confidential & Proprietary
15. Ad Placement Do’s and Don’ts
• Don’t fight the user flow of your application
– Not good for AdMob, You, Advertisers or Users.
– Avoid pushing ads when they have a decisive next action.
• Example: Menu Page/Game Start
– Not great for AdMob Ads, but useful for House Ads
16. Engaging with the User Flow
Ads perform best when users are in an open frame of mind
We
see
almost
3X
CTR
on
pages
like
these!
User
is
finished
User
is
finding
User
is
looking
at
looking
at
content…
content…No
Ads
content…No
Ads
Engaging
Ad
with
a
Great
CTR!
17. Best Practices-Stay Visible
All Apps:
• Keep ad-unit distinct
from page content
(alternating color)
Scrolling Apps:
• Begin Ad-call in advance
of page content
• Place ad on the frame-or-
allow ad to scroll with
content
18. Earning Money with Mobile Advertising
You get paid
60% of click $ User downloads
your app
User clicks
on the ad
User visits page
with an ad
Some advertisers pay on a cost per impression (CPM) basis
©2010 AdMob, Inc. Confidential & Proprietary
19. How Does AdWhirl Improve My Business?
Earn More Revenue From Networks Optimize your allocations to ad networks to
maximize revenue
Increase Fill Rate Use multiple ad networks and House Ads to get
100% fill rate
Get More Flexibility Turn networks on and off for any reason
Cross-Promote/Upsell Your Apps Use House Ads to cross-promote your apps or drive
upgrades to paid versions
Sell Your Own Ad Campaigns Use House Ads to serve campaigns you sell directly
to advertisers
Centrally Manage Across Platforms Monetize your iPhone and Android apps from one
place
©2010 AdMob, Inc. Confidential & Proprietary
20. Case Study: Backflip Studios
Backflip Studios earned more than $350,000 in December 2009
with AdWhirl and mobile advertising is now responsible for
approximately 50% of monthly revenues for the company.
“ Sales come and go in spikes.
But ad revenue is steady and
I can build a business on that.”
– Julian Farrior
Founder
Backflip Studios
Featured in:
©2010 AdMob, Inc. Confidential & Proprietary
21. AdWhirl Supports Unlimited Mobile Ad Networks
Unlimited additional networks
can be added in quickly and easily
©2010 AdMob, Inc. Confidential & Proprietary
22. Using Multiple Ad Networks to Maximize Revenue
1) Choose the right networks for your app
• Consider ad quality and appropriateness for your app
• Consider what ad formats are available
2) Monitor ad network performance and adjust to maximize revenue
• Network eCPMs vary over time – check your networks’ performance often
• Adjust allocation percentages and rollover priorities accordingly
3) Communicate with your networks regularly
• Know when high-paying campaigns are in the pipeline & allocate accordingly
• Determine whether there are custom sponsorship opportunities
©2010 AdMob, Inc. Confidential & Proprietary
23. AdWhirl Is Open Source
Customization and Flexibility
• Plug in custom functionality, such as your ad server, through Custom Events
• Customize or build on top of the AdWhirl code in any way at any time
Direct Troubleshooting
• Access the code directly to troubleshoot
• Tweak as desired, or contact AdWhirl Support
Community Support
• An entire open source community helping make AdWhirl better
• More developers reviewing code = more robust product
Full Transparency
• Review Server or SDK code at any time
• See exactly how AdWhirl functions in your app
©2010 AdMob, Inc. Confidential & Proprietary
25. AdWhirl Leads in Ad Mediation
Size and Scale Sample App Developers
• >100M ad requests per day
• >1,700 iPhone apps
• >200 Android apps
Transparent Business Relationship
• You own your relationships with networks
• Networks pay you directly
• No extra lag time in network payments
Product Leadership
• Easiest to use
• Most flexibility and control
• Open source
©2010 AdMob, Inc. Confidential & Proprietary
26. Getting Started Is Easy
1. Download the AdWhirl 2. Set up accounts with 3. Integrate AdWhirl and 4. Monitor and optimize
SDK networks you want to network SDKs into your your earnings
use application and submit
for app store approval
©2010 AdMob, Inc. Confidential & Proprietary
27. Top Developers Prefer AdWhirl
Ease of Use
“We like that AdWhirl is lightweight and straightforward and that you can figure out how to use it quickly.
It gets the job done easily.”
–John Libby, MobilityWare (Blackjack Free, Free Video Poker)
Full Transparency
“It’s about trust. It gives us peace of mind knowing that we can look under the hood and see what’s
actually going on.”
–Jon Schlegel, Optime Software (Checkers Free, Chess Free)
Community Support / Robustness
“It’s great that a lot of people will be evaluating the code and submitting new features and fixes – this
results in a very robust product.”
–Darren Sillett, MMG Games (Sudoku, Whirly Word)
Direct Troubleshooting
“Troubleshooting is much easier when you can access the code, and when we find things that aren’t
working for us we’re able to fix them directly instead of having to request support.”
–Kazuho Okui, naan studio (Echofon)
©2010 AdMob, Inc. Confidential & Proprietary
28. Thank you!
© 2010 AdMob, Inc. Confidential & Proprietary