The attraction of the experience

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Presentation by Maarten Lens-Fitzgerald at the Layar NEXT Event, June 18th 2010

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The attraction of the experience

  1. 1. The Attraction of the Experience Matt Miesnieks, Distribution
  2. 2. Why is AR Attractive? Partners learning that AR Smartphone Market Size (millions) AR sells smartphones! 1200 900 Layar is the AR service 600 of choice 300 0 We will enable the 2009 2010 2011 2012 2013 worlds largest AR community © 2010, Layar B.V.
  3. 3. Late 2009 First AR Capable Smartphones 8m Sold in 2009 © 2010, Layar B.V.
  4. 4. Late 2009 App Store Distribution 800k Installs © 2010, Layar B.V.
  5. 5. Late 2009 Layar installed on 1 in 10 AR Smartphones © 2010, Layar B.V.
  6. 6. Early 2010 Worlds #2 Manufacturer Global Pre-Load © 2010, Layar B.V.
  7. 7. © 2010, Layar B.V.
  8. 8. Now Galaxy S first Layar Pre-load 100 Countries 1m per month © 2010, Layar B.V.
  9. 9. Layar launches on Bada 10m shipments in next 12 months © 2010, Layar B.V.
  10. 10. © 2010, Layar B.V.
  11. 11. EVO 4G Marketing © 2010, Layar B.V.
  12. 12. Global Pre-Load Tier 1 Chinese Manufacturer Global Pre-Load Alcatel Mobile © 2010, Layar B.V.
  13. 13. Global Pre-Load World #3 Manufacturer © 2010, Layar B.V.
  14. 14. Layar installed on 1 in 3 new smartphones shipped worldwide! © 2010, Layar B.V.
  15. 15. Coming Soon Another Major Manufacturer More OS Global Partnership Platforms Global Carrier Partnerships 10’s of millions of users © 2010, Layar B.V.
  16. 16. Expected by 2011 Manufacturer or Carrier supported distribution on 3 in 4 new smartphones shipped worldwide! © 2010, Layar B.V.
  17. 17. Then what? It’s a big, exciting AR Smartphone Market Size (millions) future 1200 ahead... 900 600 300 Layar’s expected growth 0 2009 2010 2011 2012 2013 © 2010, Layar B.V.

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