Your website can “work for you” as an effective sales pipeline. Learn the marketing fundamentals of how to make your site into more than just an attractive brochure. Christine Green is a marketing strategist who specializes in Website Effectiveness and Social Media Optimization for small businesses. Find out more at http://www.christinegreen.com/

3. What Do You Expect of Your Website?

6. The World Wide Web is still in its infancy

8. Would You Expect Your Children to Stay in a Menial Job for Their Entire Career?

9. If Your Children Can Achieve Higher Goals ….So Can Your Website!

11. Your Website Can Work for You!

17. Your Website as Your Social Media Destination

19. Your online destination is where you tell your Followers, Subscribers and Fans WHY they want to be connected to you…

21. If your Social Media contacts land on a site that does not effectively engage them… Your sales process stops there.

23. How Will You Maximize that Platform to Boost Your Business?

25. Mike Volpe, VP of Inbound Marketing at HubSpot says: “Spend your resources on creating content, more than a beautiful design.”

26. An Attractive Visual Design is Not the Most Important Website Element

27. Marketing Guru Seth Godin, says: “The purpose of the site is to tell a story or to generate some sort of action. And if the user notices the site, not the story, you've lost.”

28. It’s All About CONTENT

30. What the heck is Content?

33. Content Expert, Byron White states: “ The secret to content marketing is great writers. If you hire great writers you will grow your sales at an accelerated rate. If you hire lousy writers, you’ll remain stagnant with content that simply does not connect with readers or search engines.”

37. Peggy Olson, Copywriter

39. Creating an Effective Website is a Complex and Comprehensive Process.

40. What Doesn’t Work on Websites?

41. An INEFFECTIVE Website:

51. Ineffectiveness is Often Site-specific

52. Your Website Must be Customer-Focused to be Effective. Y our site needs to anticipate and fulfill the needs of your potential customers.

72. Thank you!