Here is the new Apple Watch

1. How Apple Took Over the
Smartwatch Market

2. Apple’s new watch has been one of
the most anticipated smartwatch
launches to date.

3. It’s the first new product line under
CEO Tim Cook, and its launching just
as the wearable tech market is
taking off.

4. But the Apple Watch isn’t the first
of its kind.

5. There plenty of other strong
smartwatch competitors already on
the market.

6. Take a look…

7. The Samsung Galaxy Gear S.

8. The LG G Watch R.

9. The Pebble Time.

10. And Motorola’s Moto 360.

11. According to Canalys, 4.6 million
smartwatches were shipped in 2014,
and Samsung leads the pack.

12. 0
300000
600000
900000
1200000
1500000
Samsung Pebble FitBit Sony Lenovo LG
Top Smartwatch Vendor Sales in
2014
Source: Statista.

13. Smartwatch shipments are
expected to skyrocket this year, to
40 million.

14. Considering Apple wasn’t even in
the running last year, it’s got a lot of
ground to make up.

15. And it’s going to do it very fast.

16. Business Insider said the Apple Watch
will account 40% of smartwatch
shipments this year — and 48% by
2017.

17. More conservative estimates by CCS
Insight, still put Apple Watch market
share at 25% of this year.

18. So why is Apple expected to outpace
the competition so quickly?

19. Because the company has smartly
focused on the design and luxury
aspects of its new device, just as
smartwatch users are starting to care
about both.

20. Gartner says we’re entering the
second phase of wearable tech,
where users want more fashion and
style from their wearables.

21. And that will give Apple an
advantage against the competition.

22. “Major wearable device makers like
Samsung Electronics and LG Electronics will
have to modify their strategies to follow the
changes in the market.”
- Angela McIntyre
Research Director at Gartner

23. But that’s not Apple’s only angle.

24. Forrester Research says Apple will
beat the competition because of its
“trusted relations with consumers and
its second-to-none ecosystem.”

25. And all of this already starting to
pay off.

26. KGI Securities estimates that
worldwide pre-orders of the Apple
Watch topped 2.3 million units.

27. That’s nearly twice the amount of
Samsung smartwatch sales in all of
2014.

28. So while strong competitors beat
Apple to the smartwatch space, it
appears the Apple Watch is now
the real threat in the wearables
market.

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