business PMCI analysis

1. Presented by
K. Chaitanya
22711E0063
MBA Sec-B

2.  PRODUCT
 MARKET
 COMPANY
 INDUSTRY

3. PRODUCT:
A small smart phone like device worn on the wrist. Many smart
watches are connected to a smart phone that notifies the user of
incoming calls , email message, and notification from
applications. Some watches can even make telephone calls.

4. •Product type : Real me
•Industry : Consumer electronics
•Founded : 4 May 2018; 4 years ago
•Founder : Sky Li
•Headquarters : Shenzhen, Guangdong, china
•Key people : Sky Li (founder & global ceo)
Madhav sheth (VP & CEO realme india)
Xu Qi (CMO) Yao Kun (CTO) Wang
Wei
(CPO)

5. •Products : Smart phones, tablet
Computers, earphones,
Power banks , phone cases ,
Smart Tv’s , smart watch, etc..
•Division : Real me Tech life (Dizo)
•Website : www.realme.com

6. Smart Watch is a device that maintains persistent
connectivity (wireless connection) to your mobile
devices. On 18th March 2014 Google Official
Announced that they are coming for another arena
into the world of Wearable Technologies with
Android Wear, A New Operating System for
Wearable Devices.

7. 1. Data API x
2. Message API x
3. Node API

8.  Step counter.
 Heart rate monitor
 Blood pressure monitor
 Alarm reminder
 Temperature

9.  Never miss anything urgent with
notification .
 Enjoy excellent functions for health
management .
 Listen to music .

10.  Nature of competition :
Oligopoly competition market

12. Market share :
The market share of
high-price and high-
performance primarily
released by Apple and
Samsung, decreased
from 60% in Q1 2022
to 53% in Q1 2023.
On the other hand, the
market share of Basic
smart watches
significantly increased
from 23% to 34% in
the Indian market.

13. Smart Watch Market Share and Competitor
Analysis Apple Inc., Samsung Electronics Co.
Ltd, Garmin Ltd, Fitbit Inc., Fossil Group,
Huawei Technologies Co. Ltd, Sony Corporation,
Lenovo Group Limited, Zepp Health Corporation,
LG Electronics Inc., Polar Electro Oy, Casio
Computer Co. Ltd among others are the key
players in the smart watch market.

14. INDUSTRY
The Smart Manufacturing industry
report identifies the high growth areas as
well as the growth factors which are
helping in leading the segments.