CERKDTI - Christian Palau NEW YORK The Paradise of Advertisement

The Paradise of Advertisement Marketing was born in USA… and so, with a simple walk through the streets of its reference city- New York … you can experiment and find constant examples of marketing strategies … User Experience Improvement Support Adaptation Humour marketing The Billboard strategies The use of the store as an Ad Emotional Engagement Creation of Community Local adaptation strategies Customer targeting Price as an opportunity of marketing A “well-done” core business as the best Brand Ad Brand Bandels Re-definition of tangible value In the next slides… I attach you some of the examples that surprise me… Enjoy!!

No store yet??? No problem… begin creating Awareness If you have a strong brand many times is not necessary to show the final product… your brand can work for you

Join your brand with top brands… that will help your brand to become bigger and nearest to consumer Give sense to your product… show clear and near examples of how to improve the use of it

Make humour of your brand… A different way to explain the change of strategy inside it… A sight from the Brooklyn Bridge

Your store can be your best Ad… Take the opportunity of making your customers feel your brand experience Your store is your house… expresses how your brand is… 5 th Avenue in front Plaza Hotel

Your store can be your best Ad… 5 th Avenue Take care… your store reflects the style and feeling of your brand… The stone, the glass, the furniture of your store… can engage your customers

Your store can be your best Ad… Some of them can become emblematic references… A well done brand work can make your brand synonymous of a generic… TIFFANY = DIAMONDS

More than a simple chocolate… The M&M’s store… 3 floors of pure auto-branding Broadway Street- 47 th Two Mega Screens are the big attractors of the consumer’s eyes

Broadway Street- 48 th and consumer empathize with it… The product acquires life…

Make tangible the product… Allow the consumers to identify themselves with your product 5 th Avenue near Rockefeller Center

Be consistent with your brand… Try always to have a homogeneous message… Downtown in the Seaport

Try to impact in an emotional way in your consumers… Allow them to become part of your brand… Madison Square Garden

Use your “core business” to communicate & create brand… 1 st step to create engagement is a well done “core business” Times Square- Reuters Building

User Experience equals to Brand Experience Everyday you have an opportunity to interact with your customers 5 th Avenue- FAO Store

You have an opportunity to surprise your customers… Use it!!! Think in Green!! 5 th Avenue- FAO Store

You have an opportunity to surprise your customers… Use it!!!

Think in Green!!

Make your customers feel different… A special customer experience engage the customer 5 th Avenue- FAO Store

Make your customers feel different…

A special customer experience engage the customer

Be Global… Act Local GLOCAL Strategy Main Street in Chinatown

Be Global… Act Local

GLOCAL Strategy

Returning to the 80’s Take care… not all consumers assume the same speed of your brand… A small store in a small street in Chinatown

Returning to the 80’s

Take care… not all consumers assume the same speed of your brand…

A prize can be a marketing opportunity… however you’re entering in a radical marketing strategy A store in the downtown- Wall Street quarter

Any kind of support can help you to put in the market a brand message With creativity you can transform a boring support in something that engages your customers R2D2 post box in 5 th Avenue

Broadway is Unique!!! There are very few products that die with the pass of years… is only a question of adaptation Theatre is dead??? No… Broadway St.

THE THE MARKETING UNIVERSE CENTER !!! Times Square

Is not only a question of being there… You must be visible… Times Square

You must be in constant tension!!! Your fantastic brand message can quickly be “slept” by the ones of your competitors Times Square