An Organizational Structure Training Presentation of my Carlsberg Brewery Project.

1. That calls for a
Carlsberg!
An organization structure training report by AAKASH SINHA,
Student, Section - B, CHRIST UNIVERSITY INSTITUTE OF MANAGEMENT, BANGALORE

2. • Innovative ways of
promotion.
• Heritage of Carlsberg
• Football and Carlsberg’s Connection

3. Parag Breweries Limited
(A brewery of Carlsberg India
Pvt. Ltd.)

4. Tuborg Strong
Palone 8
Tuborg Zero
Carlsberg Green
Tuborg Green
Carlsberg Elephant

5. Which contains more carbohydrates ?

6. Functional
Structure in the
Organization
Parag Breweries Ltd.
Brewing
Department
Quality
Assurance
Department
Manufacturing
Department
Procurement
Department
Logistics
Department
Finance
Department
HR
Department
Head
Of The
Department
(HOD)
Associate Manager
Executives
Associates
The Chain Of Command
In Each Department

7. Financial Snippets:
Particulars
As on 31st of March 2010
As on 31st of March 2011
As on 31st of March 2012
Gross Turnover
5.24 (crores in Rupees)
23.83 (crores in Rupees)
47.54 (crores in Rupees)
Less Excise Duty Charges
1.52 (lakhs in Rupees)
7.08 (crores in Rupees)
15.18 (crores in Rupees)
Net Turnover
5.2248
(crores in Rupees)
16.75 (crores in Rupees)
32.36 (crores in Rupees)
Profit/Loss After Tax
13.65
(crores in Rupees – Loss)
108.07
(lakhs in Rupees – Profit )
73.55
(lakhs in Rupees – Profit )
2-Key Policies followed by Carlsberg :
• ProdEx
• My Voice

8. SWOT analysis of the organization
Strengths:
Wide span of control
at high levels,
Availability of good
quality of water and
recycling by-products
of production
process.
Slow Process of
communication,
Land acquisition
paperwork issues,
Opportunities:
Large number of
football fans, World
Class Quality,
Standard quality of
production.
Threats: Local
Brewers and
mainstream beer
competitors.
Weaknesses:

9. What I Have Learnt From The Carlsberg Way
• Importance of CSR and IR
• Standard Costing Principle
• Kaizen
• Division of Labour
• Trade offs
• Aspects of the bottle recycling industry

10. Thank you for your time....