STORA ENSO’S NEWSLETTER FOR STAKEHOLDERS 2/2009
Respect, balance and dialogue External
I think different interests Stora Enso was included in
and views on land use and the the Global 100, a list of the 100
use of forests will always exist most sustainable companies in
to some extent. What is im- the world, announced every
portant is to accept that there year at the World Economic
are different concerns relating Forum in Davos, Switzerland.
to land use and to respect dif- The Global 100 evaluates com-
ferent stand points. It is about panies according to how effec-
finding a balance between tively they manage environ-
these concerns and that can mental, social and governance
only be found through genu- risks and opportunities, rela-
ine dialogue. tive to their industry peers.
My experience is that once Stora Enso again received
you meet people and start to Storebrand’s Best in Class award
discuss a subject on which you which means that Stora Enso
have different views, you nor- ranks in the top 30 percent in
mally find that the differences the forest products industry in
are not as big as you thought terms of environmental and
in the beginning. In most cases social responsibility.
it is possible to find a balanced Stora Enso also continues to
solution, especially if there is be included in the Ethibel Ex-
a true will from all the partici- cellence Investment Register.
pating parties. In addition, Stora Enso
Stora Enso has in my view was listed as one of the 2009
been a forerunner in develop- World’s Most Ethical Compa-
ing balance between utilis- nies by Ethisphere Institute.
ing forests for economic ben-
efit and respecting biodiversity
and the rights of people. Envi-
ronmental and social respon-
Wood is Stora Enso’s most aspects into account. Last but sibility are such a solid and
important raw material. Our not least, we have to respect built-in part of our forestry
business success relies upon the rights of the people that operations that even in times
the continued availability of live in and around forests and of turbulence and change like
wood which makes sustain- plantations. I think that these we have experienced lately we
able forest management the social aspects are of increasing can comply with the highest
foundation for our operations. importance, especially in areas standards.
This means that we balance like China and Latin America. The starting point for reach-
economic, environmental and Differing views on how to ing a common understanding
social concerns in our forest balance these three aspects of with our critics on any issue is
operations. sustainability have time and respect, balance and open dia-
The economic part means again been subject for debate logue.
that forest operations have in different parts of the world.
to be profitable for the forest This spring forest disputes fo-
owners, and that the cost of cusing on environmental is- New certificates
the wood when delivered to sues have been going on in
the mills has to be on a level Northern Finland, social issues Langerbrugge Mill
that also allows the industry have been discussed in Brazil, in Belgium achieved FSC
to make a profit and invest for and forestry in Russia is faced and PEFC chain-of-custody
the future. At the same time, with economic challenges due Johan Lindman certification
we must also take biodiver- to increasing export duties on Senior Vice President
sity and nature conservation wood. Stora Enso Wood Supply Corbehem Mill
in France achieved FSC
Sustainability News is published by Stora Enso Sustainability Communications.
Stora Enso, P.O. Box 309, FI-00101 Helsinki, Finland. Tel. +358 2046 131, Fax +358 2046 21267. Dawang Mill
Editor-in-Chief: Eija Pitkänen, Tel. +358 2046 21348. Managing Editor: Rina Raikamo, Tel. +358 2046 21391. in China has achieved
Internet: www.storaenso.com/sustainability E-mail: email@example.com ISO 14001 and OHSAS 18001
Printed on TerraPrint Silk 130g/m2, Stora Enso, Kabel Mill certification
New environmental Stora Enso’s environmental targets
targets and performance
Stora Enso has recently re- Enso’s environmental work. Emissions to air Progress on achieving the
newed three of its Group-level Through a systematic approach • Reduce fossil CO2 targets is reported every year
environmental performance we have been able to make emissions by 20% 1) in our sustainability report.
targets in the areas of emissions considerable improvements in • Reduce SO2 emissions
to air and water and impact on many areas,” Holm continues. by 30% 2) Download the full Sustain-
soil. These renewed targets in- For example, in 2008 Stora Emissions to water ability Performance 2008 re-
clude reductions in sulphur di- Enso only sent 13 kg of waste • Reduce process water port at: www.storaenso.com/
oxide (SO2), Chemical Oxygen to landfill per tonne of board discharge by 10% 3) sustainabilityreport
Demand (COD) and waste to and paper produced, while
• Reduce Chemical Oxygen
landfill. The previous targets the average in the industry is
Demand (COD) by 10% 2)
for these parameters have al- around 50 kg. Stora Enso has
ready been reached. also reduced SO2 emissions Impact on soil
“These new targets are quite during the period 2004 to 2008 • Reduce waste to landfill
demanding. We want to show by 41% and COD discharges by 5% 2)
that we are committed to re- by 14% per tonne of paper and
ducing our environmental im- board produced.
by 2020 from 2006 levels,
by 2013 from 2007 levels,
pact and are ready to make an Stora Enso introduced 3)
by 2010 from 2005 levels.
effort,” says Johan Holm, Vice Group-level environmental
President Environment. targets in 2004 as one of the Targets are per tonne of pulp, paper
and board produced.
“The targets serve as an im- first forest products companies
portant framework for Stora to do so.
Supporting WWF’s voluntary conservation
The WWF Heritage Forest ing new means of forest con-
initiative celebrates 10 years servation in Finland. Heritage
of activity and having brought Forest owners appreciate the
1 000 hectares of forests un- initiative’s voluntary means
der voluntary protection in of forest conservation and the
Finland. Stora Enso actively lack of bureaucracy involved.
supports the programme by It is an easy way to preserve
providing financial support the dearest piece of forest,”
and marketing it to private says Sampsa Kiianmaa, Pro-
forest owners when purchas- gramme Coordinator WWF
ing wood and offering forest Finland.
counselling services. In 2008, Most Heritage Forests are
Stora Enso purchased around located within private family
13.2 million cubic metres of forests. Establishing a Heritage
round wood in Finland. Forest is based on a voluntary
Heritage Forests can be based on scenic, recreational, cultural “The programme highlights agreement between a forest
or nature values. the importance of implement- owner and WWF.
Wading into water footprints
Coping with water scarcity is “There doesn’t exist a common
becominvg a worldwide issue methodology on how to cal-
that calls for global actions, culate water footprints in the
especially from businesses and forest products industry yet, so
industry. that is our first challenge. Once
Stora Enso has faced the the definitions are clear, a next
challenge of sustainable water step could be to break it down
use by setting its own proc- by product and product area.”
ess water target and target for After water is used in Stora
water discharges (see box with Enso’s pulp and papermak-
environmental targets). ing processes, it is carefully
“We are actively managing purified to make sure that is
water issues and are now in the safe and clean when returned
process of defining the Group’s to nature. Stora Enso takes
total water footprint,” says around 99% of the water from
Päivi Harju-Eloranta, Director lakes and rivers and the re-
for Environmental Affairs at maining 1% from groundwa-
Stora Enso Consumer Board. ter and municipal sources. Water is an essential part of paper production.
Restoring rainforest in Brazil New approach to
health and safety
Veracel, Stora Enso’s joint through forest corridors. Private Natural Heritage Re-
venture in Bahia, Brazil, has “Veracel’s vision is to be serve protecting Mata Atlân- Stora Enso has strengthened
committed to a unique plan- a worldwide benchmark in tica rainforest with more than its efforts and clarified the fo-
tation setup where half of the sustainability,” says Sergio 6 000 ha under protection. Es- cus of its occupational health
land is used for conservation Alipio, Veracel’s CEO. “A com- tação Veracel is among the 20 and safety (OHS) work by set-
and half for eucalyptus plan- mon misconception is that we places in the world with the ting new Group-wide OHS
tations. Every year Veracel re- cut native forests to establish most tree species; almost 300 principles and targets. “Our vi-
plants some 400 hectares with plantations. That is in no case different kinds of trees and sion is very clear: a workplace
native tree species. At the end true. When we planted the more than 400 animal species. free from accidents and work-
of 2008, Veracel had altogeth- first trees in our plantations in Veracel is a state of the related disease”, explains Mik-
er restored over 3 100 hectares 1993, less than 7% of the Mata art pulp mill and eucalyptus ko Välimaa, Head of Employee
of Mata Atlântica rainforest. Atlântica rainforest was left in plantation in southern Bahia Well-being and Occupational
Veracel also works to protect the region. Now the rainforest Brazil. Much of Veracel’s pulp Health and Safety.
existing remnants of the nat- is growing back.” ends up in Stora Enso’s coated The new targets are simple
ural forest and aims to con- Veracel also owns and man- fine paper. Read more about and easy to remember: Zero
nect those remaining patches ages one of the world’s largest Veracel at www.veracel.com. lost-time accidents, and above
97% attendance rate. Zero-acci-
dent thinking is now the basis
for Stora Enso’s safety work. “It
is important to remember that
no accident is acceptable and
all safety incidents should be
learned from. Zero lost-time ac-
cidents is an absolutely reacha-
ble target,” continues Välimaa.
In the long term Stora Enso’s
goal is to be one of the top
performers in occupational
health and safety within the
forest industry worldwide.
Your views and com-
ments are very valuable to
us. Please give feedback on
Sustainability News by an-
swering some questions at:
Veracel uses 50% of the land for eucalyptus plantations and 50% for conservation and restoration of the Mata backsustainabilitynews
MultiCopy – the reliable paper
More and more consumers Eco Management and Audit
are looking to minimise their Scheme. This means that the
ecological footprint by mak- mill works actively and sys-
ing greener consumer choices. tematically to minimise its en-
But how do we know what vironmental impact.
products we can rely on? MultiCopy is manufactured
Stora Enso’s document paper using wood sourced from re-
MultiCopy is one example of a sponsibly managed forests, en-
paper brand that takes all envi- sured through FSC and PEFC
ronmental aspects into consid- chain-of-custody certification.
eration and carries an impres- In addition, MultiCopy is
sive amount of green creden- credited with both the Nor-
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MultiCopy is produced at These ecolabels scrutinise the
Nymölla Mill is Sweden, which whole lifecycle of the product
is certified according to ISO in environmental terms from
14001, the global environmen- raw materials to waste. Read
tal management standard, and more at: www.storaenso.com/ Choosing ecolabelled products, like MultiCopy, takes us a step closer to
registered with EMAS, the EU’s multicopy. a more sustainable society.
A new approach to paper
WWF International has recently started a Pulp
and Paper Programme aiming at reducing the
ecological footprint of humans by promoting
more sustainable consumption patterns and more
responsible production of paper. Tree plantations
also play a vital role in the programme, as most of
the increase in industrial wood supply is expected
to happen there. Harri Karjalainen, Manager of the
Pulp and Paper Programme at WWF International,
tells what companies like Stora Enso could do.
What is the background of more efficiently, for example
the programme? by always printing two sided
It is part of WWF’s new global and recycling more.
“Market transformation” net- On the other hand, WWF
work initiative which focuses wants to promote fairer access
its actions on 15 commodities to paper and create space for
whose production threaten increased paper consumption
globally important areas for in the developing world. Pro-
biodiversity conservation and moting paper use for causes
engages with companies that such as improving literacy,
can influence change in the education, health and culture
supply chains of these com- in developing countries is a expansion projects planned been lost a long time ago and
modities. In addition to pulp big opportunity for the paper in the middle of the jungle the local people’s rights are
and paper, WWF works for industry. or rainforest. We want to stop respected, they can be a sus-
example with livestock, palm such unsustainable develop- tainable solution. Plantations
oil, wild-caught tuna and How are you working to ment paths. also need to be managed so
whitefish. achieve this? that water and soil issues are
Geographically, we are WWF is looking forward to What should paper compa- taken into account, and the
focusing our efforts in areas work with the largest produc- nies do? use of chemicals and fertilizers
where unsustainable harvest- ers of paper, like Stora Enso, We encourage companies to is controlled to minimise the
ing of these commodities pose who can drive positive change show leadership in reducing environmental impact.
the highest threats to biodiver- and who can serve as an ex- the ecological footprint in pa-
sity and where the industries I ample for taking responsibility per production. What could Stora Enso do
mentioned are expanding, or and show leadership in imple- The fibre used should be re- better?
are planning expansion. menting credible standards in cycled or sourced from respon- The key is to understand that
environmentally responsible sibly managed forests that are there are still a lot of open
What are the objectives? paper production. credibly certified according to questions related to planta-
In the short-term, WWF wants WWF also engages with FSC. Paper makers should also tions. It is important to be
to ensure that the production companies that buy and use use clean and modern manu- open-minded and ready to im-
of these commodities does not a lot of paper, like printing facturing technologies at their prove and learn all the time,
cause loss of high-conserva- houses, retailers and govern- mills. There are encouraging especially on environmental
tion value areas. The pulp and ment agencies. We guide these examples of mills that achieve and social issues.
paper industry can play a key organisations toward responsi- close to zero CO2 emissions, I am delighted Stora Enso
role in stopping destructive ble procurement and efficient and have processing techniques is participating in WWF’s New
practices like the on-going use of paper by providing tools that minimise pollutants. Generation Plantation Project
conversion of natural forests such as the WWF Paper Guide In addition, companies which is about sharing best
into plantations in South-East and the WWF Paper Scorecard. should report transparently practices. We have learned
Asia and Latin America. There These tools allow paper pro- and openly on their environ- from Stora Enso that through
are many unique areas under ducers to communicate the mental performance and work careful planning, plantations
risk and if we lose them in the environmental performance with stakeholders. can support the regeneration
next five years we can never of their paper products and al- of natural forests by restoring
replace them. low buyers to make responsi- Can plantations provide and creating connecting forest
WWF’s goal is also to en- ble and informed choices. sustainable wood supply? corridors.
courage paper buyers to shift We are also engaging with Well-placed and well-man- It is also important that
their purchasing to paper the investment sector that fi- aged plantations can provide Stora Enso continues to certify
products with the lowest envi- nances new pulp and paper conditions that both respect its plantations by FSC, to as-
ronmental impact. In Europe investments through the de- biodiversity conservation sure that the plantations are
and North America we should velopment of lending poli- and cater to human needs. If independently audited against
limit our wasteful use of paper, cies and screening tools. I am plantations are established rigorous social and environ-
value paper more and use it particularly concerned with on lands where forests have mental criteria.