Presentation to the Cincinnati AMA B2B SIG. May10, 2012

1. Solving the World’s Problems with D2C
and B2B eCommerce
(or at least your customers!)

2. Chris Reighley @chrisreighley
Director of eCommerce

3. Situation
• D2C: Traditional branded manufacture, channel
distribution and limited interaction with
consumers.
• B2B: Acquired brands whose main retailers are
small specialty retailers.

5. eBusiness Ecosystem
Goals of the Ecosystem
• Flexible
• Fits into our ERP
Systems
• Scalable
– Sales volume
– Globally
• Nimble

7. Customer Experience

8. What Makes a Difference

9. Priorities

11. Project Objectives
1. To provide an efficient B2B online ordering platform
targeted at customers who do not use EDI for order
processing with the goal of scalable growth.
2. To establish an online communication system with
targeted customer to provide digital content and promote
repeat ordering.

12. Concept
• The Web platform will mirrors the look and
feel of the D2C website, using brand as
the primary navigation with merchandizing
that mirrors the current brand
merchandizing and selling catalogs. We
will create a D2C experience for B2B
Customers.

13. Empower the Retailer

14. What we will focus on next for B2B
• Mobile ordering will be key
• Social for B2B – LinkedIn Approach
• Content syndication
• D2C marketing tactics for B2B

15. Chris Reighley @chrisreighley
Director of eCommerce