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Remco Koster
WoodWing Asia Pacific
!
!
!
!
Digital Asset Management redefined
Market trends?
Content marketing explodes! Content marketing
is engaging with
your audience
through valuable
content
Content Marketing
Red Bull is a
publishing empire
that also happens
to sell a beverage.
“
”
Content Marketing
How Nike outruns
the Social Media
Competition.
“
”
Crowdsourcing the future of publishing?
Crowdsourcing !
is obtaining ideas
and content from a
large online
community
Crowdsourcing
GuardianWitness
takes Citizen
journalism to the
next level.
“
”
The world becomes more & more visual
๏ Facebook!
• 240,000,000,000+ Photos!
• 260 million uploads per day!
• 300 uploads p...
!
๏ Find & Organize digital assets!
!
๏ Create & collaborate more efficiently!
!
๏ Distribute digital assets
Challenges for...
It’s DAM simple.
Core principles
Visual and intuitive to use
• Search, browse and preview in a highly visual way!
• Familiar concepts, user acceptance is g...
Fast & fluid performance
Server
Processing Server Cluster
• High performance search engine - even with 20+ million assets!
...
Open architecture
• Strong API for integration: WCM, MRM, ECM..!
• Open source web interfaces to build custom front ends
C...
Benefits for creatives
Speed up your creative workflow
• Elvis DAM is the bridge between your digital assets and your creativity!
• Built-in autom...
Share and collaborate on work in progress
• Instantly create secure web links with high-res material!
• Approve, reject an...
Benefits for corporates
Organize and classify brand assets
• Built-in taxonomy, folders and tags help you organize!
• Rule based permissions offer...
Share and distribute marketing material
• A brand portal to share high-res designs, videos and images!
• Control when your...
Business benefits
Save time, gain efficiency
• Shortened search times saves hours everyday!
• More efficient production through DAM integratio...
It’s DAM simple.
Digital Asset Management Redefined
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Digital Asset Management Redefined

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Digital Asset Management Redefined

Remco Koster from Woodwing, presented this deck at iMedia Brand Summits, Asia. #imbsummit

Published in: Internet, Technology, Business
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Digital Asset Management Redefined

  1. 1. Remco Koster WoodWing Asia Pacific ! ! ! ! Digital Asset Management redefined
  2. 2. Market trends?
  3. 3. Content marketing explodes! Content marketing is engaging with your audience through valuable content
  4. 4. Content Marketing Red Bull is a publishing empire that also happens to sell a beverage. “ ”
  5. 5. Content Marketing How Nike outruns the Social Media Competition. “ ”
  6. 6. Crowdsourcing the future of publishing? Crowdsourcing ! is obtaining ideas and content from a large online community
  7. 7. Crowdsourcing GuardianWitness takes Citizen journalism to the next level. “ ”
  8. 8. The world becomes more & more visual ๏ Facebook! • 240,000,000,000+ Photos! • 260 million uploads per day! • 300 uploads per second! ๏ More and more channels..
  9. 9. ! ๏ Find & Organize digital assets! ! ๏ Create & collaborate more efficiently! ! ๏ Distribute digital assets Challenges for creatives, corporates and publishers
  10. 10. It’s DAM simple.
  11. 11. Core principles
  12. 12. Visual and intuitive to use • Search, browse and preview in a highly visual way! • Familiar concepts, user acceptance is great Core principles
  13. 13. Fast & fluid performance Server Processing Server Cluster • High performance search engine - even with 20+ million assets! • Processing up to 50.000 assets - per hour Core principles
  14. 14. Open architecture • Strong API for integration: WCM, MRM, ECM..! • Open source web interfaces to build custom front ends Core principles
  15. 15. Benefits for creatives
  16. 16. Speed up your creative workflow • Elvis DAM is the bridge between your digital assets and your creativity! • Built-in automated versioning of all your files For creatives
  17. 17. Share and collaborate on work in progress • Instantly create secure web links with high-res material! • Approve, reject and communicate about visual work For creatives
  18. 18. Benefits for corporates
  19. 19. Organize and classify brand assets • Built-in taxonomy, folders and tags help you organize! • Rule based permissions offer full control For marketeers
  20. 20. Share and distribute marketing material • A brand portal to share high-res designs, videos and images! • Control when your marketing assets are released For marketeers
  21. 21. Business benefits
  22. 22. Save time, gain efficiency • Shortened search times saves hours everyday! • More efficient production through DAM integration! • Reporting on asset usage & management information! • Prevent mis-use of assets, avoid fines! For managers
  23. 23. It’s DAM simple.

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