Serve The Market

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For too long we have accepted the market structure that exists without questioning it. I contend that by focusing on creating value by serving the market, instead of merely focusing on profits, society as a whole will be much better off and in fact, companies are likely to be more profitable as a result.

Business Technology

photo credit Donar Reiskoffer CC Attribution Share-Alike License. Source from Wikipedia.org

Serve the Market
A Return To Our Common Humanity,
Away From “Business As Usual”

A Massive Wave of Change
is Overtaking Business

Leads us to
questions like:
Who can we
trust?

Leads us to
questions like:
How did this
happen?

the information age separated
managers from the people they
manage

Managers have confused
the numbers in their
spreadsheets with the
shadows on Plato’s cave
wall

Craig Newmark Said it Best

“All organizations
used to be
community service
organizations”

photo credit ﬂickr.com/johnnyvulkan

is it really only
about the proﬁt?

Photo credit s7ich.deviantart.com/ art/Water-ﬂow-130567301

trust ﬂow is an accelerant
for value creation

“If manufacturers want to own the
customers’ branded experience
with their products, they need to
take responsibility for disseminating all of the
product-related information the customer
needs to buy and enjoy the product…”

Patricia Seybold
Business 2.0

serving the market
is leadership,
not management

is proﬁt the only
purpose of business?

or are we able to transcend
our current thinking?

and live from our heart

photo credit http://www.ﬂickr.com/aussiegall/

while serving the market?

@ChrisHeuer
001.408.834.0884
chris@socialmediaclub.org
http://socialmediaclub.org/

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Serve The Market

1. photo credit Donar Reiskoffer CC Attribution Share-Alike License. Source from Wikipedia.org Serve the Market A Return To Our Common Humanity, Away From “Business As Usual”

2. Background

3. A Massive Wave of Change is Overtaking Business

4. Recent Market Lessons

5. Leads us to questions like: Who can we trust?

6. Leads us to demand: Transparency

7. Leads us to demand: Accountability

8. Leads us to questions like: How did this happen?

9. the information age separated managers from the people they manage Managers have confused the numbers in their spreadsheets with the shadows on Plato’s cave wall

10. we forgot. it’s our choice.

11. it’s no longer about COMMAND & CONTROL

12. today we need to ENGAGE & PARTICIPATE

13. The Big Idea

14. Serve the Market

15. Craig Newmark Said it Best “All organizations used to be community service organizations”

16. blacksmith baker candle maker

17. life preserver manufacturer?

18. what’s the organizing principles?

19. photo credit ﬂickr.com/johnnyvulkan is it really only about the proﬁt?

20. A New Market Model

21.

22. Photo credit s7ich.deviantart.com/ art/Water-ﬂow-130567301 trust ﬂow is an accelerant for value creation

23. How open is your trust ﬁlter?

24. How open is your trust ﬁlter?

25. does the market trust you?

26. A Proposal: Net Trust Score

27. but wait, there’s more

28. “If manufacturers want to own the customers’ branded experience with their products, they need to take responsibility for disseminating all of the product-related information the customer needs to buy and enjoy the product…” Patricia Seybold Business 2.0

29. serving the market is leadership, not management

30. a closing question

31. is proﬁt the only purpose of business? or are we able to transcend our current thinking?

32. and live from our heart photo credit http://www.ﬂickr.com/aussiegall/ while serving the market?

33. @ChrisHeuer 001.408.834.0884 chris@socialmediaclub.org http://socialmediaclub.org/

Serve The Market

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