•Clean design that supports branding
•Contains ‘click bait’
•Videos on the home page
•Get over the ego – give the user what they want.
•Do not over crowd with text 400 – 500 words max
•No more than 3 clicks to submit info or request it.
•Mobile responsive template
•Types of do it yourself sites.
• Facebook, Google+, YouTube,
Twitter, Pinterest, LinkedIn,
• Building a Social Media Calendar &
Paid Digital: Pay Per Click
• Deliver customers regionally through
customer key word queries on major
search engines with in local target
• Deep linking: Drive traffic directly to
most relevant content based on search
• Phone number in ad text
• Location ad extensions w/ phone
•Spyfu.com to see what your
competition is doing!
•Include images & correct contact info
•Great for search engine optimization
•Great for driving traffic to events and public awareness
Search Engine Optimization
•Culmination of several tactics
•Appropriate Keyword Placement
• Google Places
• Bing Place
• Yellow Pages
• merchant Circle
• Many more…
•A necessity but can be over done.
•Unless you have a lot of activity do not send out
newsletter more frequently than 1 time per week.
•Keep news truncated 1 short paragraph then link to full
article or event on website.
•Remember goal is to drive traffic to the website.
•Create quality content. Content that people care
•Post frequently and on purpose.
•DO NOT START A BLOG AND ABANDONE IT.
•Blogs can be onsite, offsite or both.
•Repost links to your Blog from Newsletter, Social
media and Press releases.
•Google analytics is free
•Fairly easy to install or have your web guy do it
•Essential to knowing what is happening on your site.