Marina Association of Texas presentation 2013
Upcoming SlideShare
Loading in...5
×
 

Marina Association of Texas presentation 2013

on

  • 261 views

High-Tech Redneck: The Art of Digital Marketing

High-Tech Redneck: The Art of Digital Marketing

Statistics

Views

Total Views
261
Views on SlideShare
226
Embed Views
35

Actions

Likes
0
Downloads
1
Comments
0

2 Embeds 35

http://www.bunchalotta.com 22
http://bunchalotta.com 13

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • introduction
  • overview
  • Digital marketing universe
  • Website Development
  • Social Media
  • Social Media
  • Social Media
  • Paid Digital: SEM, Behavioral Tracking
  • Paid Digital: SEM, Behavioral Tracking
  • Paid Digital: SEM, Behavioral Tracking
  • Press Releases
  • Search Engine Optimization
  • Local Marketing
  • HTML Emails
  • Blog
  • Traditional Advertising: TV, Print, Branding
  • Analytics: how we measure and why.
  • Analytics: how we measure and why.
  • Closing Slide

Marina Association of Texas presentation 2013 Marina Association of Texas presentation 2013 Presentation Transcript

  • 41st Annual MAT Conference Horseshoe Bay Marriott at Horseshoe Bay. October 6 - 9, 2013
  • Why
  • Website •Clean design that supports branding •Contains ‘click bait’ •Videos on the home page •Get over the ego – give the user what they want. •Do not over crowd with text 400 – 500 words max •No more than 3 clicks to submit info or request it. •Mobile responsive template •Types of do it yourself sites. http://www.rameyautos.com/
  • Social Media • Facebook, Google+, YouTube, Twitter, Pinterest, LinkedIn, Instagram • Building a Social Media Calendar & Tools hootsuite.com sproutsocial.com google wildfire
  • Social Media
  • Social Media • Who are you Rock Stars? • What would your social media calendar look like? • What social media channels should you use? • Who can execute it (hint: not you).
  • Paid Digital : Display Banner
  • Paid Digital: Pay Per Click • Deliver customers regionally through customer key word queries on major search engines with in local target market • Deep linking: Drive traffic directly to most relevant content based on search terms • Phone number in ad text • Location ad extensions w/ phone number •Spyfu.com to see what your competition is doing!
  • Paid Digital: Pay Per Click
  • Press Releases •PR Newswire, •Include images & correct contact info •Great for search engine optimization •Great for driving traffic to events and public awareness •Tools: http://www.prnewswire.com/
  • Search Engine Optimization •Culmination of several tactics •Copy writing •Blogging Onsite Articles Offsite Articles •Appropriate Keyword Placement •Tools: http://moz.com/
  • Local Marketing • Google Places • Bing Place • Yahoo • Yellow Pages • Brownbook.net • Superpages • merchant Circle • Yelp • Many more…
  • HTML Newsletter •A necessity but can be over done. •Unless you have a lot of activity do not send out newsletter more frequently than 1 time per week. •Keep news truncated 1 short paragraph then link to full article or event on website. •Remember goal is to drive traffic to the website. •Tools: constantcontact.com verticalresponse.com
  • Blogs •Create quality content. Content that people care to read. •Post frequently and on purpose. •DO NOT START A BLOG AND ABANDONE IT. •Blogs can be onsite, offsite or both. •Repost links to your Blog from Newsletter, Social media and Press releases. blogspot.com Wordpress.com Blogger.com
  • Traditional Advertising •Television •Radio •Print •Outdoor •Branding
  • Google Analytics •Google analytics is free •Fairly easy to install or have your web guy do it •Essential to knowing what is happening on your site.
  • Google Analytics
  • Information•Brian A. Allen •Social: www.facebook.com/chifriedchicken www.twitter.com/chifriedchicken www.linkedin.com/in/chifriedchicken http://www.slideshare.net/chifriedchicken/ •Brian.allen@bunchalotta.com •Company: www.bunchalotta.com www.facebook.com/bunchalotta 877-WEBNERD