Nick Kinports: The News Feed Economy – Connecting with patients, providers, and payers in a changing media landscape
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Nick Kinports, EVP Strategy at Notice will share 5 incredible trend charts that show how the media landscape and user behaviors have completely shifted in the last 8 months, critical information for any healthcare marketer. Next, he’ll share specifics about how to connect to this audience behavior effectively and efficiently via mobile video and revolutionary tech like 360 video, and new mobile ad units illustrated by case studies from their work
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Nick Kinports: The News Feed Economy – Connecting with patients, providers, and payers in a changing media landscape
- 1. RISE - OF THE - news feed economy
- 2. www.noticeagency.com For many years we did marketing in a way where we did maybe two or three spots a year, today we create 400 pieces of digital video and content in that same timeframe. KRISTIN PATRICK, svp of global brand development at PepsiCo
- 3. FRANKENTIME
- 4. 4#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE USAdultHoursSpent PerDay 0 1.25 2.5 3.75 5 2010 2014 2016 2018 Desktop Mobile Other news feed economy RISE- of the - FRANKENTIME
- 5. 5#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE news feed economy RISE- of the - USAdultMinutes SpentPerDay 0 15 30 45 60 2012 2013 2014 2015 2016 2017 2018 US Adult Time Spent in Digital Video Per Day FRANKENTIME
- 7. 7#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE 14% 86% news feed economy RISE- of the - 24% 76% US Adult % of Time Spent in App US Adult % of Time Spent in Mobile Web SMARTPHONE TABLET Appams Family The
- 8. 8#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE news feed economy RISE- of the - 49% 51% 0 Apps 1+ Apps Appams Family The Smartphone users number of app downloads per month age 13+
- 10. 10#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE news feed economy RISE- of the - VIDEO INVASION 18-34 35-49 50+ 0% 25% 50% 75% 100% TV Radio STV Desktop Mobile 2016 Media Consumption by Age
- 11. 11#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE news feed economy RISE- of the - VIDEO INVASION CumulativeImpact 0% 25% 50% 75% 100% 0 3 5 10 15 20 25 30 Ad Recall Brand Awareness Intent to Purchase Seconds of Video Watched Native Facebook Video
- 12. 12#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE news feed economy RISE- of the - VIDEO INVASION $0.00 $0.15 $0.30 $0.45 $0.60 Facebook Average Cost Per Post Engagement: Healthcare/Pharma Image Video 360
- 13. NOSFERADTU
- 14. 14#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE 64% 36% Millennials age 18-24 who currently use ad blocker technology on one or more device Millennials age 18-24 who do not currently use an ad blocker news feed economy RISE- of the -NOSFERADTU
- 15. ATTACK- OF THE - CHAT BOTS
- 16. 16#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE GoogleInsightsNews Search 0 40 80 120 160 2012 2013 2014 2015 2016 Chatbot News Mentions news feed economy RISE- of the - ATTACK- OF THE - CHAT BOTS
- 17. www.noticeagency.com The media landscape is getting less fragmented as US consumers in all age groups spend more daily time on mobile devices in just a few news feed style apps. Marketers that dominate these feeds will win the day in 2017.
- 18. RISE - OF THE - news feed economy
- 19. in order of appearance Develop and budget for a platform native video strategy and reevaluate your channel mix
- 20. Develop and budget for a platform native video strategy and reevaluate your channel mix Understand new mobile first ad units
- 21. Understand new mobile first ad units Decide if new technologies like chat bots and 360 video are right for your brand
- 22. are right for your brand NOTICE. A SOCIAL CONTENT AGENCY www.noticeagency.com