Bài presentation về các case study thành công trên Mobile tại diễn đàn MMA 2013 được tổ chức tại Việt Nam

1. Case Studies
in Japan
Yasufumi Mouri,
D2C Inc.
Tokyo, Japan

2. We are the Mobile Marketing Company in Japan.
10 Years anniversary in 2010
Over 300 colleagues in 2013
Start up in 2000

4. Case Study 1: Headphone Music Festival by SONY
■GOAL
Make users understand the advantage of
changing headphone.
■IDEA
New music experience
(Smartphone × Headphone).
Let them enjoy virtual live performance
with original AR app and SONY’s headphone.
Buzz starts to spread from Shibuya, Tokyo
to nationwide.

5. Case Study 1: Headphone Music Festival by SONY

6. Case Study 1: Headphone Music Festival by SONY
App top
Web site
Outdoor Poster
Aware
ness
T-shirts with AR marker （BEAMS T）
来店
促進
Experience AR live
■OOH in Shibuya
Apply for campaign
※Use Sony’s patented technology “SmartAR”.

7. Case Study 2: ZEUS BEAT BOX by LOTTE
■GOAL
Execute a campaign aligned with the
product’s concepts “Stimulate a sensation!”
■IDEA
Develop “ZEUS BEAT BOX”.
Let it stimulate user’s sensation and
creativity.
Popular dancers and comedians
experience and spread it to their fans.

8. Case Study 2: ZEUS BEAT BOX by LOTTE

9. Case Study 2: ZEUS BEAT BOX by LOTTE
App Top
Practice
Menu Top
Campaign Overview
Record performance
Apply
SNS
Product Info
Check videos
YouTube

10. Framework
COMMUNICATION
CONCEPT
Online ⇔ Offline
10

11. For your information (from web article)
Popular buzz words on web
Cyber Agent, GMO
No. of Actual Play on YouTube
=
Cyber Agent
GMO
Samantha Thavasa
Saga Prefecture Government
2.0M
0.8M
3.5M
1.3M

13. d
Thank you
THANK YOU
Partners