“ 67 percent of families buying a new car base their purchasing decision on advice given by their children -- who are too young to drive” ( http://gerstmanandmeyers.com/brand_speak.asp?bs_id=67)
“ More and more, consumers are relying on advice from friends, family and even strangers to make purchase decisions, select physicians, choose travel destinations and pick politicians to vote for. Already, 64 million US adults regularly share advice on products or services, and over 25 million of them wield their influence online” (emarketer.com)
“ Over 50 top-ranked business programs list oral and written communication as key elements” (Bayless, 38) for success.
“ 72 percent of incoming high school graduates are viewed as deficient in basic English writing skills…And,…with regard to applied skills related to the workplace, the greatest deficiency was reported in written communications (Most Young People, 2006).