The document discusses the visual links between a music video and its ancillary texts like a digipak and magazine cover. It notes that the setting, costumes, lighting, and shot types are visually similar between the music video and ancillary texts. This helps the target audience, who are mainly UK teenagers, recognize that the products are linked. Motifs from London like tower blocks in the design also relate to the target audience. The dull colors match the genre and the artist's hat worn in both the video and images would attract the audience familiar with that style.