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Why B2B Marketers Must Adopt Social Media

by C. Edward Brice

1,363 views

Presentation I gave to some businesses on why they need to adopt social media. Uses some exisitng content with some updated POV

Presentation I gave to some businesses on why they need to adopt social media. Uses some exisitng content with some updated POV

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http://www.seslidesin.com 2 years ago
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Six Degrees, Sensory branding and interactive marketing company | six degrees at Sensory branding and interactive marketing company | six degrees Cool preso. Saw Ed Brice present and it's always good. 2 years ago
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Cmo—80% of your customers find you
When we start looking at value creation versus just hard ROI we can beging to see a different context and in my view relationship start to emerge
ContentMarketing has been distermediated from the brand experienceSales has been distermediated from the buying processMarketing's role is how to build a content model that delivers value to customers across the buying process, yet also optimizes sales and enables them to add value. Marketing also has support a content a model that supports, enables and extends the conversation.Context
Do you measure ROI today? If yes, how? What have been the early results?ROI is tricky, and I’d be hard pressed to say anyone has it completely figured out. “Going Social” has required relatively little capital investment, and intuitively, we feel it’s an important place for us to be moving forward. But, we haven’t come across a tool that measures exactly what we want to look at across all the places we have a social presence, so we’re very busy building out our own metrics using a variety of proprietary measurement tools, as well as publically available tools. reached out to John Bernier, who is the marketing manager at Best Buy who is leading the Twelpforce efforts,
When we start looking at value creation versus just hard ROI we can begin to see a different context and in my view relationship start to emergeCapcity of a 1000 people to innovate is far greater than a few executives
compeitors
83% increase in features in 2009131% increase in commentaries in 200994% increase in mentions in 20092009Total: 192Features 18 Commentaries 118 Mentions 35 Standalone Articles 18 Bylinded Articles 32008Total: 124Features 3 Commentaries 51 Mentions 18Standalone Articles 6 Bylinded Articles 1

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roscoea 9 months ago
Jeff Parr at Jeff Parr 2 years ago
Six Degrees, Sensory branding and interactive marketing company | six degrees at Sensory branding and interactive marketing company | six degrees Tags socialmedia social business to business media b2b branding 2 years ago
MaxOz at MaxOz Tags b2b marketing social media 2 years ago

Why B2B Marketers Must Adopt Social Media Presentation Transcript

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