An informative presentation on using Slideshare

1. Presented by Clair Cornish, Cassandra Tatone, Nicole
Gabourie and Shefali Bahal
SlideShare

2. Background
● Founded in October 2006
● Acquired by LinkedIn in May 2012 for $119 million
● World’s largest community for sharing presentations and professional content
● One of the internets top 150 visited sites
● Content covers a wide variety of subjects from business to health

3. Highlights
● Allows users to upload content in the form of presentations
● Supports Youtube embedding, Open Office, MS Word and PDF
● Allows users to rate, share and comment on content
● Allows for hashtagging and SEO optimization
● Has online conferencing function
● Links directly with LinkedIn

4. Traffic
● Among the top 150 most visited sites on the internet
● 58 million unique visitors a month
● 16 million registered users
● 3 billion slide views a month, which is 1,140 slides per second

5. Audience
● 5 times the traffic from business owners than other social media sites like Instagram,
Facebook, Twitter and Youtube
● 52% are male
● 38% are 13-34
● 58% are 35+
● 59% have completed their college education

6. SWOT Analysis
STRENGTHS
● You can create your own presentation
● Easy to measure your reach using their analytics
tool
● Can link with social media for further reach
● Control your organization’s message
● A social way to engage with content
● SEO optimization
● Broadcasting through Zipcasts
OPPORTUNITIES
● Work with existing social media connections
to create large slideshare campaign
● Further develop the Haiku Deck to create
more sophisticated presentations
● Try to engage with a younger audience
WEAKNESSES
● Haiku Deck’s presentation tool is not sophisticated.
● Not reaching a wide audience
● Difficult to engage your audience
● Do not have control of Zipcasts
THREATS
● Issuu and Prezi are more widely known

7. How PR Professionals use SlideShare
● To help the organization be social
● To think visually
● To convey more detailed information than a tweet or status update.
● To repurpose content
● For content marketing
● To embed on websites and share on all social media platforms
● To increase search engine optimization

8. Successful Example - Blackberry
http://www.slideshare.net/BlackBerry/16-reviews-of-the-blackberry-passport-global-reviews-deck-final

9. Blackberry Slideshare

10. Blackberry Slideshare

11. Unsuccessful Example - Rogers
http://www.slideshare.net/Rogers/rogers-ecosystem-healthcare

12. Questions?