2. The Tom Ford Brand
➢ The Tom Ford brand is
sophistication, luxury, polish. He's
part of the reason behind a renaissance
in menswear, a renewed
propriety, why men are wearing bow
ties and pocket squares again and
taking a brush and polish to their
shoes.
➢ Tom Ford is more than a visionary
designer and luxury brand. He is a
charismatic salesman, a ruthless brand
executive, an innovative art
director, and a canny marketing guru.
➢ Tom Ford‟s skill for multitasking, as
well as a meticulous attention to
detail, control and perfectionism.
3. “I want to make beautiful clothes for
women and men who appreciate detail and
quality. The product must be the best but
this is almost secondary to the service the
customer will receive.”
– Tom Ford
“I don‟t think I have ever worked with
anyone with a greater passion for detail or
a clearer vision of his aesthetic goals.”
–Anna Wintour
"I always love the challenge of being
creative within a given set of parameters.
The details take on much more importance
in menswear; and getting the shape of the
lapel, the roll of the shoulder, the position
of the buttonhole and all of the other details
just right are all crucial to achieving the
result that I feel we have achieved.”
– Tom Ford
4. How are Tom Ford’s brand values implemented in the garments shown in the video?
His close attention to detail shoes in the video when he is fixing a garment at the beginning.
How are those values described during the interviews in the video?
Tom Ford talks about perfectionism and attention to detail in the video.
Which technics are adopted to reflect the brand values?
The idea that „fashion is a dream‟ and an „enhanced vision of who you are‟ are two key technics that
show in the Tom Ford brand.
Tom Ford Video Questions
5. “Everything we think of when
we think of Tom Ford—the
high-impact runways
shows, the lavish flagship
stores, the notoriously risqué ad
campaigns, even the film A
Single Man, his stunning debut
as a director—has an uncanny
way of conveying the same
three core themes:
sex, power, and divine
decadence.”
-Vogue
6. On staging presentations rather than
runway shows:
"The reason I present in a
small, controlled way is that so much
of what makes my clothes special is
the cut, the stitching, the lining —
things that would be lost on the
catwalk. On the catwalk you have to
exaggerate, almost.”
-Tom Ford
7. Tom Ford is also no stranger
when it comes to using sexual
imagery for his ads. Since he's
developed his own brand, some of
the raciest ads have included a
woman suggestively grabbing a
man's crotch, a man sticking
finger's inside a woman's mouth
and a perfume bottle sitting in a
woman's bare cleavage. For a guy
who thrives on being
stylish, cutting-edge and making
others look good, it's all in a day's
work to gain some loud sexual
controversy and keep the
awareness of his brand high.
Brand Image
8.
9. Tom Ford‟s success has come, due
to his drive to succeed.
Tom Ford's success has been
recognized by a number of awards
including these huge milestones:
Five awards from the prestigious
Council of Fashion Designers of
America (CFDA)
(1995), (2001), (2002), (2004), (20
08)
Four Vogue Fashion Awards
(1995), (1996), (1999), (2002);
10. ➢ He is not only a talented fashion designer but has an innate marketing sense.
➢ It is this unique mix of qualities which he mastered during his years of creative director at
Gucci, a brand which he is accredited for having revived and reinvented following its decline
of the Italian fashion house in the 80‟s.
➢ After he left Gucci, he launched his own men‟s line, masterfully positioning it as high end, top
luxury, defined by a contemporary classic design.
➢ From the tasteful and extremely expensive concept of his stores, to the impeccable quality of
its suits and accessories, the Tom Ford men‟s brand is perceived as a one of the best.
11. What is the secret behind this success?
Tom Ford‟s independence which
allows him to create freely. In an
interview published in this month‟s
French Vogue, Tom Ford speaks about
how bored he was during his last two
years at Gucci, when he felt he was
only working for more and more
money. He speaks about losing the
„‟joy‟‟ and the „‟fun‟‟ which provided
him the inspiration which generated
the huge success of his early years at
Gucci. He also explains in the
interview that when he is going to feel
bored, he will give up and sell his
own business.
12. On why it's important to be in his own ads:
"I'm the face of the brand. With Chanel, you
feel that Karl Lagerfeld's personality has really
melded with Coco's — but not everyone knows
yet who I am, so that's why I'm in the pictures.
I don't like having my picture taken but it helps
people to respond . . . My real life's not like the
fantasy Tom Ford world, with naked girls
pouring perfume everywhere. It's more staying
in and watching Friends on television.”
-Tom Ford
