Paul Harrison, Managing Partner of Carve Consulting (http://www.CarveConsulting.com) was invited to speak at CSN 09 (http://www.csnconference.nl/), alongside the likes of Jeremiah Owyang, Senior Analyst, Forrester Research in Amsterdam 2009. The theme was "The Social Company" and Paul looked at how organisations can survive and thrive in a web 2.0 world. He also proposed "Ten ideas for today (or tomorrow)" - 10 practical ideas that delegates could take back into their businesses, from investing in social media listening platforms to hiring a Twintern.

1. How organisations can survive &
thrive in a web 2.0 world..
..And ten ideas to take your
company social today (or tomorrow)
Paul Harrison

2. Where are these conversations
taking place?
• Blogs
• Social Networks
• Business Networks
• Micro-blogs, Social bookmarks
• Communities
• Wikis, other participatory / user-generated
media
• Virtual Worlds

3. Why wouldn’t my organisation
actively participate in the social
media?
• No one reads blogs anyway
• I get enough applications, thanks very much
• Hyves and Facebook are blocked to our
employees. What would be the point?
• I don’t want my product or recruitment ads
appearing on inappropriate personal pages
• I haven’t got the budget or the time to manage
this
• All of the above reasons, plus another 100 there
isn’t space to list...

4. Why must organisations actively
participate?
You’re already involved

5. Case study – Morrisons
• At least 15,000 employees (or ex-employees)
members of Morrisons’ Facebook groups – reach
of 0.25 million
• Vast majority of content inappropriate / at odds
with employer brand proposition

8. Why do these conversations
matter?
• Brand image
• Internal morale / encouraging the right
behaviours
• Damage to your digital DNA

9. Why do these conversations
matter?
• Your brand is being defined by people
external to your organisation
• Customers and Candidates are using social
spaces to validate your brand proposition

12. Case study – Virgin Atlantic

13. Why are social spaces important?
• They offer us unprecedented opportunities to
build rich relationships with existing
customers, new customers, engage existing
employees and reach out to new talent.
• It’s the future

14. 10 ideas for tomorrow
(or the day after)

15. 1. Start Listening
• Variety of free & paid-for tools out there
• Identify possible environments
• Consider the context of what you’re hearing

17. 2. Get involved. Now.

18. 3. Claim your name

19. 4. Hire a ‘Twintern’

20. 5. Follow, don’t lead

24. 6. Social comes from the bottom up..
• Access
• Guidelines
• Tools
• Trust
Authenticity is the key...

25. 7. Get ready to say the hardest word

28. 8. Crowd source

29. 9. Review your PR

31. 10. Think mobile

33. In conclusion:
• Develop an achievable roadmap and what
happens if.. scenarios
• Trust your people
• Be authentic
• Believe in Dialogue

34. Thanks for listening
find us here:
* CarveConsulting.com/blog
* Slideshare.net/CarveConsulting
* LinkedIn.com/in/PaulHarrison
* Twitter.com/CarveConsulting