September 2012
Personal Branding – What For?
   Manage reputational risk    ◦   Check what Google has to say about you.    ◦   Protect your Facebook profile    ◦   Se...
 Manage reputational risk Showcase who you are and what you want:    ◦   Background    ◦   Skills    ◦   Passion    ◦   ...
 Manage reputational risk Showcase who you are and what you want Create your network:    ◦   Partners    ◦   Investors,...
 Manage reputational risk Showcase who you are and what you want Create your network: Spot opportunities Develop your...
Personal Branding
11            Adding a Linkedin Profile picture    2    2               1               1   On the top left, click “Profil...
1        1       Optimise Your Professional                        Headline22                Increase your “1st second” vi...
1    1                     Adding your Education            2            2                 1                      On the t...
1    1                     Adding your Experience            2            2                 1                      On the ...
1    1                Adding your Experience22            1                 On the top left, click “Profile” >            ...
1    1                     Optimise your URL22                1                    On the top left, click “Profile” >     ...
1            1                Optimise your Website links    2    2                1                    On the top left, c...
1            1                Optimise your Website links    2    2                1                    On the top left, c...
1    1            Adding your Experience22        1             On the top left, click “Profile” >        1             “E...
1        1                Adding your Experience22            1       On the top left, click “Profile” >            1     ...
1    1             Adding your Experience22         1    Click “More” on the Home Page         1              tab then “Ge...
Build Up Visibility
1    1                   Profile Visibility22            1                On the top left, click “Profile” >            1 ...
1    1             Activity Broadcast    2    2        1        1   Click “Settings” under your            name.        2 ...
1    1                 Activity Feed            On the Home Page, click    2    2       “Settings” under your name        ...
1    1                 Activity Feed            On the Home Page, click    2    2       “Settings” under your name        ...
1    1                Activity Feed            On the Home Page, click    2            “Settings” under your name    2    ...
Best Practices
Send Invitations                       1                       1       Use the People Search22   Click - Connect          ...
Respond & Accept Invitations                                   1                                   1       Go to your Inbo...
Check Who’s viewed your profile                                  1                                  1   On your Homepage, ...
Share Updates                1                1   Share a personal update (share on                    Twitter if relevant...
Be proactive                                    1                                    1   Search for people you already kno...
Community Building
   The “follow-to-be-followed” strategy consists in following a maximum number of relevant accounts    whilst pushing rel...
1Background OKBackground OK                2 Picture OK Picture OK                3   Bio OK   Bio OK                4  Li...
1          Prepare a list of         Prepare a list of relevant/compelling tweets to relevant/compelling tweets tobe sent ...
   Create lists of people you follow around core or core). If creating a list of sensitive accounts    (“Competitors” or ...
1On your company’s/personalOn your company’s/personal        website, get all       website, get all  relevant/specific ke...
1Go to followerwonk.com andGo to followerwonk.com and  sign in with your twitter  sign in with your twitter           acco...
1Go to listorious.com and signGo to listorious.com and sign  in with your twitter account in with your twitter account    ...
1  If your profile is “listed” on If your profile is “listed” on      twitter. You might find     twitter. You might find ...
1                                        Go to Tweepi.com and click on “Good                      Go to Tweepi.com and c...
3   The dashboard shows you how  The dashboard shows you how   many of your followers you aren’t  many of your followers y...
LinkedIn for Personal Branding - Step-by-Step guide
LinkedIn for Personal Branding - Step-by-Step guide
LinkedIn for Personal Branding - Step-by-Step guide
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LinkedIn for Personal Branding - Step-by-Step guide

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Training presentation used for the New Entrepreneurs Foundation. Step-by-step guide on how to make your LinkedIn profile better.

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LinkedIn for Personal Branding - Step-by-Step guide

  1. 1. September 2012
  2. 2. Personal Branding – What For?
  3. 3.  Manage reputational risk ◦ Check what Google has to say about you. ◦ Protect your Facebook profile ◦ Separate your private Twitter from your professional one ◦ Hide/Delete your teenage mistakes (Myspace, blogs, Flickr…)
  4. 4.  Manage reputational risk Showcase who you are and what you want: ◦ Background ◦ Skills ◦ Passion ◦ Projects..
  5. 5.  Manage reputational risk Showcase who you are and what you want Create your network: ◦ Partners ◦ Investors, Business Angels ◦ Talents ◦ Advisors ◦ Suppliers, distributors, leads…
  6. 6.  Manage reputational risk Showcase who you are and what you want Create your network: Spot opportunities Develop your team Launch your product
  7. 7. Personal Branding
  8. 8. 11 Adding a Linkedin Profile picture 2 2 1 1 On the top left, click “Profile” > “Edit Profile” 2 2 Click “Edit Photo” 3 3 3 3 Upload a professional looking picture. 4 4 Make your picture visible to everyone 4 4
  9. 9. 1 1 Optimise Your Professional Headline22 Increase your “1st second” visibility On the top left, click “Profile” > 1 1 “Edit Profile” 3 3 2 2 Click “Edit” next to your name 3 3 Choose to display your full name 4 4 4 4 Indicate (include keywords) -Job Title -Company -Company’s tagline
  10. 10. 1 1 Adding your Education 2 2 1 On the top left, click “Profile” > 1 “Edit Profile” 2 2 Click “Education” 3 3 Click on “Add a school”33 4 4 Add as much relevant info as possible. (including keywords) 4 4 Repeat until you’ve got 3 entries
  11. 11. 1 1 Adding your Experience 2 2 1 On the top left, click “Profile” > 1 “Edit Profile” 2 2 Click on “Previous”33 3 3 Click on “Add a position” 4 4 Add as much relevant info as 4 4 possible. (including precise job description and keywords) Repeat until you’ve got 3 entries
  12. 12. 1 1 Adding your Experience22 1 On the top left, click “Profile” > 1 “Edit Profile” 3 3 2 2 Click “Edit” next to Summary 3 3 Write a 3-part summary (including keywords) -About You -About Your Company 4 4 -About current Projects 4 4 Add up to 50 specialities. Include everything you’re good at.
  13. 13. 1 1 Optimise your URL22 1 On the top left, click “Profile” > 1 “Edit Profile” 2 2 Click on “Edit” next to your 3 3 URL 3 3 Scroll Down and click on “Customise your profile URL” 4 4 4 Set your custom URL 4 “/firstnamelastname” if possible
  14. 14. 1 1 Optimise your Website links 2 2 1 On the top left, click “Profile” > 1 “Edit Profile” 2 2 Click on “Edit Contact Info” 3 3 Click “Edit” next to websites 4 4 Select “Other” in the drop-down menu and give a title to the website you are linking to. Add 3 3 the URL.44
  15. 15. 1 1 Optimise your Website links 2 2 1 On the top left, click “Profile” > 1 “Edit Profile” 2 2 Click on “Edit Contact Info” 3 3 Click “Edit” next to Twitter 4 4 Select “Add a Twitter Account” 3 344
  16. 16. 1 1 Adding your Experience22 1 On the top left, click “Profile” > 1 “Edit Profile”33 2 2 Click “Add Sections” below your profile and select Skills 3 3 Add up to 50 skills (include keywords)
  17. 17. 1 1 Adding your Experience22 1 On the top left, click “Profile” > 1 “Edit Profile” 3 3 2 2 Click “Add Sections” below your profile and select Skills 3 3 Select the relevant Section you want to add.44 4 4 Add relevant information
  18. 18. 1 1 Adding your Experience22 1 Click “More” on the Home Page 1 tab then “Get More Applications” 2 2 Select the right Application for the type of content you’d like to showcase -Slideshare for presentations -Wordpress for your blog -Box for other files -Events…
  19. 19. Build Up Visibility
  20. 20. 1 1 Profile Visibility22 1 On the top left, click “Profile” > 1 “Edit Profile” 2 2 Click on “Edit” next to your 3 URL 3 3 3 Select “Make my public profile visible to everyone”
  21. 21. 1 1 Activity Broadcast 2 2 1 1 Click “Settings” under your name. 2 Under “Privacy Controls”, 23 select “Turn on/off your activity3 broadcast” 3 3 Tick the box
  22. 22. 1 1 Activity Feed On the Home Page, click 2 2 “Settings” under your name 1 1 Click “Settings” under your name. 2 Under “Privacy Controls”, 23 select “Select who can see your3 activity feed” 3 3 Select “Everyone”
  23. 23. 1 1 Activity Feed On the Home Page, click 2 2 “Settings” under your name 1 1 Click “Settings” under your name. 2 Under “Privacy Controls”, 23 select “select what others see3 when you’ve viewed their profile” 3 3 Select “Name and Headline”
  24. 24. 1 1 Activity Feed On the Home Page, click 2 “Settings” under your name 2 1 1 Click “Settings” under your name. 2 Under “Privacy Controls”, 2 select “who can see your33 connections” 3 3 Select “Your Connections”
  25. 25. Best Practices
  26. 26. Send Invitations 1 1 Use the People Search22 Click - Connect 3 3 Personalise your invitation
  27. 27. Respond & Accept Invitations 1 1 Go to your Inbox22 Accept or ignore Invitations 3 3 Respond to messages
  28. 28. Check Who’s viewed your profile 1 1 On your Homepage, click on Who’s viewed your profile22 Make contact if appropriate
  29. 29. Share Updates 1 1 Share a personal update (share on Twitter if relevant) 2 Create and engage in group 2 discussions (share on Twitter if relevant)
  30. 30. Be proactive 1 1 Search for people you already know via “Contacts” > “Add Connections”22 Search & Join relevant groups
  31. 31. Community Building
  32. 32.  The “follow-to-be-followed” strategy consists in following a maximum number of relevant accounts whilst pushing relevant content hence raising awareness of your account and encouraging people to follow you back. Step1. Check Twitter Account Branding Step2. Prepare relevant Content Step3. Create lists of people you follow Step4. Gather keywords related to topics you will be tweeting Step5. Use Followerwonk to identify key influencers Step6. Use Listorious to follow several accounts at a time Step7. Follow accounts you are listed with. Step8. Use Tweepi to clean accounts you follow you are not following you backWARNING : You cannot follow more than 2000 people if you don’t have at least 1000 people following you. Choose an objective in followers numbers and focus on relevant people. 14/09/12 34
  33. 33. 1Background OKBackground OK 2 Picture OK Picture OK 3 Bio OK Bio OK 4 Link OK Link OK
  34. 34. 1 Prepare a list of Prepare a list of relevant/compelling tweets to relevant/compelling tweets tobe sent regularly whilst buildingbe sent regularly whilst building followers to maximize the followers to maximize the "return on followed people“. "return on followed people“. Send at least 2 tweets/day Send at least 2 tweets/day during this step. during this step.
  35. 35.  Create lists of people you follow around core or core). If creating a list of sensitive accounts (“Competitors” or “Leads”) make sure to set the list visibility to “private”. Having lists will enable you to filter and ease your monitoring as well as facilitating content sourcing. 1 Make sure to add key relevant Make sure to add key relevant accounts to lists. Nonetheless, accounts to lists. Nonetheless, the majority of accounts you the majority of accounts you will follow will remain unlisted. will follow will remain unlisted.
  36. 36. 1On your company’s/personalOn your company’s/personal website, get all website, get all relevant/specific keywords relevant/specific keywords 2Create a list of keywords forCreate a list of keywords for topics, events, competitors,topics, events, competitors, influencers, press influencers, press
  37. 37. 1Go to followerwonk.com andGo to followerwonk.com and sign in with your twitter sign in with your twitter account account 2 Search for a keyword Search for a keyword and follow top influencers. and follow top influencers.
  38. 38. 1Go to listorious.com and signGo to listorious.com and sign in with your twitter account in with your twitter account 2 Search for a broad keyword Search for a broad keyword (i.e. not a competitor or an (i.e. not a competitor or an influencer) and discover lists influencer) and discover lists of people related to these of people related to these keywords keywords
  39. 39. 1 If your profile is “listed” on If your profile is “listed” on twitter. You might find twitter. You might find relevant people to follow inrelevant people to follow inthis lists you are a member this lists you are a member of. of.
  40. 40. 1   Go to Tweepi.com and click on “Good Go to Tweepi.com and click on “Good Old Free Tweepi” to login with your Old Free Tweepi” to login with your twitter account twitter account 2Authorize the app to use your accountAuthorize the app to use your account
  41. 41. 3 The dashboard shows you how The dashboard shows you how many of your followers you aren’t many of your followers you aren’t following back, and how many following back, and how many people you follow are not people you follow are not following you back. following you back. 4By clicking on “Flush” orBy clicking on “Flush” or“Reciprocate”, you get to a menu“Reciprocate”, you get to a menushowcasing the accounts you canshowcasing the accounts you canchoose to follow or unfollow.choose to follow or unfollow.

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