Training presentation used for the New Entrepreneurs Foundation. Step-by-step guide on how to make your LinkedIn profile better.

1. September 2012

3. Personal Branding – What For?

4.  Manage reputational risk
◦ Check what Google has to say about you.
◦ Protect your Facebook profile
◦ Separate your private Twitter from your professional one
◦ Hide/Delete your teenage mistakes (Myspace, blogs,
Flickr…)

5.  Manage reputational risk
 Showcase who you are and what you want:
◦ Background
◦ Skills
◦ Passion
◦ Projects..

6.  Manage reputational risk
 Showcase who you are and what you want
 Create your network:
◦ Partners
◦ Investors, Business Angels
◦ Talents
◦ Advisors
◦ Suppliers, distributors, leads…

7.  Manage reputational risk
 Showcase who you are and what you want
 Create your network:
 Spot opportunities
 Develop your team
 Launch your product

8. Personal Branding

10. 1
1
Adding a Linkedin Profile picture
2
2
1
1 On the top left, click “Profile” >
“Edit Profile”
2
2 Click “Edit Photo”
3
3
3
3 Upload a professional looking
picture.
4
4 Make your picture visible to
everyone
4
4

11. 1
1 Optimise Your Professional
Headline
2
2
Increase your “1st second” visibility
On the top left, click “Profile” >
1
1 “Edit Profile”
3
3
2
2 Click “Edit” next to your name
3
3 Choose to display your full
name
4
4 4
4 Indicate (include keywords)
-Job Title
-Company
-Company’s tagline

12. 1
1
Adding your Education
2
2
1
On the top left, click “Profile” >
1
“Edit Profile”
2
2 Click “Education”
3
3 Click on “Add a school”
3
3
4
4 Add as much relevant info as
possible. (including keywords)
4
4
Repeat until you’ve got 3 entries

13. 1
1
Adding your Experience
2
2
1
On the top left, click “Profile” >
1
“Edit Profile”
2
2 Click on “Previous”
3
3
3
3 Click on “Add a position”
4
4 Add as much relevant info as
4
4 possible. (including precise job
description and keywords)
Repeat until you’ve got 3 entries

14. 1
1
Adding your Experience
2
2
1
On the top left, click “Profile” >
1
“Edit Profile”
3
3
2
2 Click “Edit” next to Summary
3
3 Write a 3-part summary (including
keywords)
-About You
-About Your Company
4
4 -About current Projects
4
4 Add up to 50 specialities. Include
everything you’re good at.

15. 1
1
Optimise your URL
2
2
1
On the top left, click “Profile” >
1
“Edit Profile”
2
2 Click on “Edit” next to your
3
3
URL
3
3 Scroll Down and click on
“Customise your profile URL”
4
4
4 Set your custom URL
4
“/firstnamelastname” if possible

16. 1
1
Optimise your Website links
2
2
1
On the top left, click “Profile” >
1
“Edit Profile”
2
2 Click on “Edit Contact Info”
3
3 Click “Edit” next to websites
4
4 Select “Other” in the drop-down
menu and give a title to the
website you are linking to. Add
3
3 the URL.
4
4

17. 1
1
Optimise your Website links
2
2
1
On the top left, click “Profile” >
1
“Edit Profile”
2
2 Click on “Edit Contact Info”
3
3 Click “Edit” next to Twitter
4
4 Select “Add a Twitter Account”
3
3
4
4

18. 1
1
Adding your Experience
2
2
1
On the top left, click “Profile” >
1
“Edit Profile”
3
3
2
2 Click “Add Sections” below your
profile and select Skills
3
3 Add up to 50 skills (include
keywords)

19. 1
1
Adding your Experience
2
2
1 On the top left, click “Profile” >
1
“Edit Profile”
3
3
2
2 Click “Add Sections” below your
profile and select Skills
3
3 Select the relevant Section you
want to add.
4
4 4
4 Add relevant information

20. 1
1
Adding your Experience
2
2
1 Click “More” on the Home Page
1
tab then “Get More Applications”
2
2 Select the right Application for the
type of content you’d like to
showcase
-Slideshare for presentations
-Wordpress for your blog
-Box for other files
-Events…

21. Build Up Visibility

22. 1
1
Profile Visibility
2
2
1
On the top left, click “Profile” >
1
“Edit Profile”
2
2 Click on “Edit” next to your
3 URL
3
3
3 Select “Make my public profile
visible to everyone”

23. 1
1
Activity Broadcast
2
2
1
1 Click “Settings” under your
name.
2
Under “Privacy Controls”,
2
3
select “Turn on/off your activity
3
broadcast”
3
3 Tick the box

24. 1
1
Activity Feed
On the Home Page, click
2
2 “Settings” under your name
1
1 Click “Settings” under your
name.
2
Under “Privacy Controls”,
2
3
select “Select who can see your
3
activity feed”
3
3 Select “Everyone”

25. 1
1
Activity Feed
On the Home Page, click
2
2 “Settings” under your name
1
1 Click “Settings” under your
name.
2
Under “Privacy Controls”,
2
3
select “select what others see
3
when you’ve viewed their
profile”
3
3 Select “Name and Headline”

26. 1
1
Activity Feed
On the Home Page, click
2
“Settings” under your name
2
1
1 Click “Settings” under your
name.
2
Under “Privacy Controls”,
2
select “who can see your
3
3 connections”
3
3 Select “Your Connections”

27. Best Practices

28. Send Invitations
1
1 Use the People Search
2
2 Click - Connect
3
3 Personalise your invitation

29. Respond & Accept Invitations
1
1 Go to your Inbox
2
2 Accept or ignore Invitations
3
3 Respond to messages

30. Check Who’s viewed your profile
1
1 On your Homepage, click on Who’s
viewed your profile
2
2 Make contact if appropriate

31. Share Updates
1
1 Share a personal update (share on
Twitter if relevant)
2
Create and engage in group
2
discussions (share on Twitter if
relevant)

32. Be proactive
1
1 Search for people you already know
via “Contacts” > “Add Connections”
2
2 Search & Join relevant groups

33. Community Building

34.  The “follow-to-be-followed” strategy consists in following a maximum number of relevant accounts
whilst pushing relevant content hence raising awareness of your account and encouraging people
to follow you back.
 Step1. Check Twitter Account Branding
 Step2. Prepare relevant Content
 Step3. Create lists of people you follow
 Step4. Gather keywords related to topics you will be tweeting
 Step5. Use Followerwonk to identify key influencers
 Step6. Use Listorious to follow several accounts at a time
 Step7. Follow accounts you are listed with.
 Step8. Use Tweepi to clean accounts you follow you are not following you back
WARNING : You cannot follow more than 2000 people if you don’t have at least 1000 people following
you. Choose an objective in followers numbers and focus on relevant people.
14/09/12 34

35. 1
Background OK
Background OK
2
Picture OK
Picture OK
3
Bio OK
Bio OK
4
Link OK
Link OK

36. 1
Prepare a list of
Prepare a list of
relevant/compelling tweets to
relevant/compelling tweets to
be sent regularly whilst building
be sent regularly whilst building
followers to maximize the
followers to maximize the
"return on followed people“.
"return on followed people“.
Send at least 2 tweets/day
Send at least 2 tweets/day
during this step.
during this step.

37.  Create lists of people you follow around core or core). If creating a list of sensitive accounts
(“Competitors” or “Leads”) make sure to set the list visibility to “private”. Having lists will enable
you to filter and ease your monitoring as well as facilitating content sourcing.
1
Make sure to add key relevant
Make sure to add key relevant
accounts to lists. Nonetheless,
accounts to lists. Nonetheless,
the majority of accounts you
the majority of accounts you
will follow will remain unlisted.
will follow will remain unlisted.

38. 1
On your company’s/personal
On your company’s/personal
website, get all
website, get all
relevant/specific keywords
relevant/specific keywords
2
Create a list of keywords for
Create a list of keywords for
topics, events, competitors,
topics, events, competitors,
influencers, press
influencers, press

39. 1
Go to followerwonk.com and
Go to followerwonk.com and
sign in with your twitter
sign in with your twitter
account
account
2
Search for a keyword
Search for a keyword
and follow top influencers.
and follow top influencers.

40. 1
Go to listorious.com and sign
Go to listorious.com and sign
in with your twitter account
in with your twitter account
2
Search for a broad keyword
Search for a broad keyword
(i.e. not a competitor or an
(i.e. not a competitor or an
influencer) and discover lists
influencer) and discover lists
of people related to these
of people related to these
keywords
keywords

41. 1
If your profile is “listed” on
If your profile is “listed” on
twitter. You might find
twitter. You might find
relevant people to follow in
relevant people to follow in
this lists you are a member
this lists you are a member
of.
of.

42. 1

 Go to Tweepi.com and click on “Good
Go to Tweepi.com and click on “Good
Old Free Tweepi” to login with your
Old Free Tweepi” to login with your
twitter account
twitter account
2
Authorize the app to use your account
Authorize the app to use your account

43. 3
The dashboard shows you how
The dashboard shows you how
many of your followers you aren’t
many of your followers you aren’t
following back, and how many
following back, and how many
people you follow are not
people you follow are not
following you back.
following you back.
4
By clicking on “Flush” or
By clicking on “Flush” or
“Reciprocate”, you get to a menu
“Reciprocate”, you get to a menu
showcasing the accounts you can
showcasing the accounts you can
choose to follow or unfollow.
choose to follow or unfollow.