Ecommerce 101

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Mike Carson

Ecommerce 101 talk by Mike Carson from http://joomlashowroom.com for Joomla Day New England June 2nd, 20011

Technology

Ecommerce 101 What you need to know! Joomla! Day New England April 2, 2011 Presenter: Mike Carson

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definition ,[object Object],[object Object],[object Object]

The Audience ,[object Object],[object Object],[object Object]

What We WILL Talk About ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What We Will NOT Talk About ,[object Object],[object Object],[object Object],[object Object],[object Object]

Common Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Seduction ,[object Object],[object Object],[object Object]

Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cart Abandonment Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reference: Paypal and comScore 8th Annual merchant survey

Design Tips ,[object Object],[object Object]

Example cart 1. Product Image 2. Product Description 3. Linkbacks 4. Checkout button ensures security 5. Accepted Payment Methods 6. Upsell Suggestions 7. Last Minute Coupon Offerings

Additional Suggestions ,[object Object],[object Object],[object Object]

Legal Obligations ,[object Object],[object Object],[object Object],[object Object],[object Object]

PCI Compliance ,[object Object],[object Object],[object Object],[object Object],[object Object]

Forgettables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ecommerce Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Q&A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Ecommerce 101

1. Ecommerce 101 What you need to know! Joomla! Day New England April 2, 2011 Presenter: Mike Carson

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Editor's Notes

If you do store credit card numbers you must follow PCI guidelines . These guidelines are set by the payment card industry and define what you can and cannot do. It also defines how credit card information must be stored. You will need to encrypt the credit card numbers and you should, but are not required to, encrypt related information (expiration date, etc). You will also be required for ensuring that your web server and network are secure. Failing to meet PCI compliance will result in losing your merchant account and being banned from having a true merchant account forever. That would limit you to using third party processors which are less flexible. Keep in mind that PCI guidelines are a good start but hardly a &quot;how to&quot; when it comes to online security. Your goal would be to exceed the recommendation (by a lot). © 2011 Integrated Technology and Design http://itdwebdesign.com

Ecommerce 101

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Editor's Notes