Raj Malik of KikScore is participating in the #SmallBizChat on Wednesday, July 27, 2011. This slideshow reviews what was discussed and gives a promotional code to small businesses interested in their service.

1. How to Make Your Business Look Credible and Trustworthy Online #SmallBizChat – July 27, 2011 ©KikScore

2. 7/27 #SMALLBIZCHAT Featured on tonight’s ©KikScore

4. Oftentimes when potential clients visit a small business site, they do not have any indication whether they can trust that business or not©KikScore

5. 7/27 #SMALLBIZCHAT Major Inhibitor of Ecommerce A small online merchant thinks her web storefront conveys… However, visitors to her storefront are unable to verify trustworthiness and think... > 50% of internet usersunwilling to shop onlinedue to SECURITYand TRUST concerns. ©KikScore

7. More than 63% of shoppers do not complete an online purchase because of security and trust concerns2

8. 88% of online shoppers said that the protection of their personal data was their top concern3

9. 7 out of every 10 shopping carts are abandoned1. http://www.ecommerce-guide.com/resources/article.php/3827381 2. http://staysafeonline.mediaroom.com/index.php?s=43&item=54 3. http://us.mcafee.com/en-us/local/docs/LR-51384.pdf 4. http://www.fortune3.com/blog/2011/06/shopping-cart-abandonment-2011/ ©KikScore

11. Trust is a dynamic and ever changing factor in mind of customers

12. Must ensure that consumers do not have any reason to get concerned at any time, especially at the point of purchase

13. Websites featuring fresh and recent content such as blog posts, tweets, and customer feedback helps build credibility with shoppers©KikScore

15. Actively Engage Customers

16. Use Online Video to Virtually Introduce Yourself and Promote Your Business

17. The KikScore Solution – Trust Marks/Seals©KikScore

19. Make your business accessible by prominently displaying contact information for customer service and management information©KikScore

21. Tell your story as a small business

22. Consumers like stories and supporting underdogs

23. Make it personal

24. Let your visitors know you are authentic

25. Location

26. Don’t be scared of giving location; give at least the city of where you are located

27. Include picture of you and your team

28. Put a face behind the business ©KikScore

30. Shoppers and website visitors want to make sure other people have used your business before and had a pleasurable experience

31. Every testimonial should include name, URL, and positive customer feedback that recommends your product©KikScore

33. Humanize your Twitter photos and Facebook Profile pictures

34. Blogs allow conversations to occur between you and customers, giving shoppers a more complete, intimate look into your business©KikScore

36. Depending on your intended market, only focus on social media outlets where potential clients can be found and do not waste time on the others©KikScore

38. Personalizes visits and allows shoppers to virtually “meet” the management

39. Allows potential clients to see who they are about to do business with and gives you a boost of credibility©KikScore

41. Some examples include:

42. Product Video– it is more appealing to hear someone describe a product and highlight the key benefits

43. Customer Testimonial – short video from a customer promoting your business definitely builds trust

44. Educational Video – contain educational tips and research for customers, both building your brand and teaching your audience

45. Thought Leadership Video – upload conference speeches or panel sessions to demonstrate yourself and business as a thought leader in the industry©KikScore

47. Validate online small businesses, solidifying the credibility and trustworthiness of a business

48. Many trust seals promote their own brand name, ensuring trust by association; by putting their brand name on your site, people will think your business is trustworthy

49. Yet more credible is the trust seal that emphasizes transparency to the customer, taking all of your important small business information into consideration1. http://www.verisign.com/static/013506.pdf ©KikScore

51. Includes a dynamic online trust score based on the information about your businessTrust through Transparency! ©KikScore

53. Realtors

54. Non-profits

55. Charities

56. Lawyers

57. Accountants

58. Plumbers

59. Contractors

60. Whether you’re selling online or just marketing your service, you should consider using trust seals

61. A trust seal that allows you to convey to shoppers that you are willing to be transparent about your business is vital for success©KikScore

63. Typos look terrible and reduce credibility

64. Websites that do not include the following look distrustful:

65. No contact information

66. No privacy policy

67. No return policy

68. No trust seals©KikScore

69. 7/27 #SMALLBIZCHAT Three Steps to Take RIGHT NOW Create an introduction video and make it visible it on your website to introduce yourself and your product or service to shoppers and website visitors Put up a recent testimonial. Find one of your customers who loves your business. Approach them about either writing a testimonial or taking a short video, and put that on your website. Construct a unique pledge to your customers and post it on your homepage. What do you pledge to do for your customers or the community? Whatever it is, put it on your homepage. A pledge can help show you are authentic, credible, and a business that not only can be trusted, but cares about their customers ©KikScore

71. management@kikscore.com

72. 1-877-KikScore

73. Twitter: @KikScore

74. Facebook: www.facebook.com/kikscore

75. Or if you just want to keep the conversation going, please visit our blog at blog.kikscore.com©KikScore

76. Use SMALLBIZCHAT as a promotion code to get a 90 day free trial of KikScore! THANK YOU!