Talk at the Intelligent Information Symposium 2012 in Sydney - http://intelligentinfo.com.au

1. Failing in the right direction
Kate Carruthers
Sydney - May 2012
May 2012 © 2012 Kate Carruthers | katecarruthers.com 1

2. A traditional approach...
Source: The PDMA Handbook of New Product Development, 2nd Edition, Kenneth B. Kahn (Editor)
http://www.adept-plm.com/Handbook2.htm
May 2012 © 2012 Kate Carruthers | katecarruthers.com 2

3. A traditional approach...
Source: Sashimi Waterfall Software Development Process, Jim Rising, 2009
http://www.managedmayhem.com/2009/05/06/sashimi-waterfall-software-development-process/
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4. Too big to fail...
Source: http://entertainment.howstuffworks.com/death-star.htm
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5. social
media
changes
everything
Source: The Conversation Prism by Brian Solis and Jesse Thomas
http://www.briansolis.com/2009/03/conversation-prism-v20/
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6. What changes?
1. Focus
2. Operational tempo
3. Skills
4. Resources
5. Trust
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7. Opportunities arising?
Source: Chris Schaumann, 2010
http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference
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8. Continuous engagement...
Relationship
Adjustment Dialogue
Experiment Listening
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9. “What’s the
ROI of
your mother?”
Source: Gary Vaynerchuk
http://www.youtube.com/watch?v=xZY5b85KoOU&feature=related
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10. Other ways of doing things...
Source: http://blog.twg.ca/2009/04/selling-agile-are-estimates-the-new-spec/
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11. Source: David Armano, 2009
http://www.flickr.com/photos/7855449@N02/3639720644/in/set-72157606844282993
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12. “Learning doesn't happen
from failure itself but rather
from analyzing the failure,
making a change, and then
trying again. Over time this
gives you a deep
understanding of the
problem domain”
Michael Hunter – Fail Fast 2005
http://blogs.msdn.com/b/micahel/archive/2005/08/17/failfast.aspx
May 2012 © 2012 Kate Carruthers | katecarruthers.com 12

13. Thank-you.
Kate Carruthers
Slideshare.net/carruthk
Twitter: @kcarruthers
katecarruthers.com
May 2012 © 2012 Kate Carruthers | katecarruthers.com 13