CPX new networkfree version voluntary community managementAlready decided to use Yammer prior to me joiningTook a step back to review community needsSurvey identified need = Yammer as suitable solutionGS1 existing users, one departmentpaid version (Business level pay as you go)Organic growth Main communication platform for team60% reduction in emailImproved team communicationImproved productivityImproved team cohesivenessPush to roll out Yammer across businessPart of Project Gateway – digital workplace strategyLessons from set up and management of CPX network used for GS1au network.
P5 - People Purpose (objective)Pathway (strategy)PlanningPersistence = growthPOST methodologyPeople – assess needsObjectives – decide what you want to accomplishStrategy – plan for how things changeTechnology – decide on which tools Bernoff, J. (2007, December 11). The POST Method: A systematic approach to social strategy [blog post]. Retrieved from http://forrester.typepad.com/groundswell/2007/12/the-post-method.htmlCharlene Li & Josh Bernoff - Groundswell
Social media education needs to have an on boarding component for non users of social media 21%Social media power users should be identified – their skills can be harnessed, as well as the individual being recommended as a social media champion/ambassador to help with social media education, training and on boarding.To support the use of social media there needs to be policies and guidelines as well as procedures for handling compliance issues.There are concerns for personal privacy and security while interacting on social networking sites, as well as possibly legal issues associated with user generated content.For those using enterprise (internal) social networking tools (i.e. Yammer, SharePoint), social media has allowed more collaboration among business teams which is improving the overall communication. - The benefits of improved collaboration and communication which have been experienced by GS1 Yammer users should be made available to the whole of GS1 Australia. The role of this enterprise level social media application should be done in a planned way with appropriate governance to ensure a high level of user adoption and return on investment.
Purpose = ObjectivesK- worker 1.0locked into individual roles, in particular associated with researchers, librarians, analystsOften required specialist knowledge for specialised tool setsKnowledge was viewed as structured organised informationFocus was more on being the custodian of informationFor some there was also the notion that ‘their’ information provided power (owned and held and not shared)K-worker2.0New landscape of 2.0 technologies is enabling a groundswell where peopleHave a broad range of skills as well as specialist skills which are seen as an orginisational assetNot bound to one placeConnects with colleagues, clients anywhereProvision of a various tools (and uses many tools)Is engaged with what the business is aboutWants to Contribute across a variety of topics (not just specialist area)Shares and distributes freely (does not focus on WIFM, but rather WIFU)
Pathway = StrategyGovernanceExecutive sponsorshipSocial media governance group – enterpriseSocial media information management governanceRoles, Accountabilities & Responsibilities
Confirmation of requirements through engagement with managers at all levels
Linking with social media policy + guidelinesSocial Media knowledge CaféOther policies – code of conduct, information confidentiality, internet & communications policy, EEO&Workplace conduct. Performance management, employee complaintsExternal requirements different – includes trade practices noticeAlso good practice getting started on Yammer
Depends on what you want to achieve?How important is findeability?What is the search capability of the tool?Do you need to consider grouping conversations … setting up appropriate groupsUse of Icons – categorising groupsUse of topicsFile name and description – sometimes uploaded with message (no attention paid to name – e.g. photo)File size is an issue
Managing Information overloadnotification change preferencesupdate my feed regularly
Monitoring and adapting = persistence
Metrics gives you where you are at and helps with where you need to go.Basic analytics – new messages, added files, links, likesSocial analytics – most liked, most replied to, most posts, most replied to conversations, conversations with most participants, Evaluation framework for collaborative adaptive & interactive technologiesPeople – information consumers are transformed to contributors and or collaborators – reflects transition from passive learning to active participationContent provided is of quality – relevant, credible, understandable and useful. Also consideration is given to how UGS is framed
Content seedingHelp content Q&AMeeting facilitators rather than administrators/ community managers start conversations – provide a sense of presence; provide direct access to experts; provide credibility to the new online platform; encourages members to take ownership of digital habitatBe agile in managing the unexpectedFire fighting spot fires – COO & CEO + going viral