Harnessing the Power of Media to Grow Business

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Harnessing the Power of Media to Grow Business

  1. 1. Harnessing the Power ofMedia to Grow Business June 3, 2011
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  4. 4. Why Radio? 4
  5. 5. Why Radio? 93% of all people listen to radio at least once a week Source: RAB 2011 5
  6. 6. Why Radio? Most cost effective way to achieve reach, frequency and intensity Source: RAB 2011 6
  7. 7. Why Radio? News/Talk is the number one format & best for retention of advertising messages Source: RAB 2011 7
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  9. 9. Opportunities for You and Your Business! 9
  10. 10. Opportunities for You and Your Business!Contact the Newsroomnews@1360wchl.com 10
  11. 11. Opportunities for You and Your Business!Contact the Newsroomnews@1360wchl.comRecord a PSA 11
  12. 12. Opportunities for You and Your Business!Contact the Newsroomnews@1360wchl.comRecord a PSASubmit to CommunityCalendar 12
  13. 13. Opportunities for You and Your Business!Contact the Newsroomnews@1360wchl.comRecord a PSASubmit to CommunityCalendarRecord a Commentary 13
  14. 14. Opportunities for You and Your Business!Contact the Newsroom Live Interviews with Ronnews@1360wchl.com StuttsRecord a PSASubmit to CommunityCalendarRecord a Commentary 14
  15. 15. Opportunities for You and Your Business!Contact the Newsroom Live Interviews with Ronnews@1360wchl.com StuttsRecord a PSA Live RemotesSubmit to CommunityCalendarRecord a Commentary 15
  16. 16. Opportunities for You and Your Business!Contact the Newsroom Live Interviews with Ronnews@1360wchl.com StuttsRecord a PSA Live RemotesSubmit to Community Live Streaming AudioCalendarRecord a Commentary 16
  17. 17. Opportunities for You and Your Business!Contact the Newsroom Live Interviews with Ronnews@1360wchl.com StuttsRecord a PSA Live RemotesSubmit to Community Live Streaming AudioCalendarRecord a Commentary Our Local Deal 17
  18. 18. Why Digital? 18
  19. 19. Why Digital? Total U.S. Internet Advertising in 2010: $37 billion Source: Borrell Associates 2011 19
  20. 20. Why Digital? Total Local Online Advertising in 2010: $14 billion Source: Borrell Associates 2011 20
  21. 21. Why Digital? Local Orange County Business Internet Advertising in 2010: $3.7 million 21 Source: Borrell Associates 2011
  22. 22. Why Digital? Local Orange County Business Internet Advertising in 2015: $7.2 million 22 Source: Borrell Associates 2011
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  24. 24. Chapelboro.comEasier and Better Way to Buy Online Advertising Traditional NEW!!! 32
  25. 25. We Deliver…Highly Targeted + Educated + Affluent Audiences Smart Consumers with Resources to Spend Locally Influencers who Create “Word of Mouth” Buzz About Your Business 33
  26. 26. Thank You! Barry LefflerCEO and Managing Partner bleffler@1360wchl.com 919-240-6032 34
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