Harnessing the Power ofMedia to Grow Business       June 3, 2011
2
3
Why Radio?             4
Why Radio? 93% of all people listen to radio at least once a week             Source: RAB 2011                            ...
Why Radio? Most cost effective way to achieve reach, frequency and intensity             Source: RAB 2011                 ...
Why Radio? News/Talk is the number one format & best for retention of advertising messages             Source: RAB 2011   ...
8
Opportunities for You and    Your Business!                            9
Opportunities for You and            Your Business!Contact the Newsroomnews@1360wchl.com                                  ...
Opportunities for You and            Your Business!Contact the Newsroomnews@1360wchl.comRecord a PSA                      ...
Opportunities for You and            Your Business!Contact the Newsroomnews@1360wchl.comRecord a PSASubmit to CommunityCal...
Opportunities for You and            Your Business!Contact the Newsroomnews@1360wchl.comRecord a PSASubmit to CommunityCal...
Opportunities for You and            Your Business!Contact the Newsroom   Live Interviews with Ronnews@1360wchl.com      S...
Opportunities for You and            Your Business!Contact the Newsroom   Live Interviews with Ronnews@1360wchl.com      S...
Opportunities for You and            Your Business!Contact the Newsroom   Live Interviews with Ronnews@1360wchl.com      S...
Opportunities for You and            Your Business!Contact the Newsroom   Live Interviews with Ronnews@1360wchl.com      S...
Why Digital?               18
Why Digital?  Total U.S. Internet  Advertising in 2010:  $37 billion            Source: Borrell Associates 2011           ...
Why Digital?  Total Local Online  Advertising in 2010:  $14 billion            Source: Borrell Associates 2011            ...
Why Digital?  Local Orange County  Business Internet  Advertising in 2010:  $3.7 million                               21 ...
Why Digital?  Local Orange County  Business Internet  Advertising in 2015:  $7.2 million                               22 ...
23
Chapelboro.comEasier and Better Way to Buy Online Advertising   Traditional                  NEW!!!                       ...
We Deliver…Highly Targeted + Educated + Affluent Audiences       Smart Consumers with Resources              to Spend Loca...
Thank You!      Barry LefflerCEO and Managing Partner bleffler@1360wchl.com       919-240-6032                           34
Harnessing the Power of Media to Grow Business
Harnessing the Power of Media to Grow Business
Harnessing the Power of Media to Grow Business
Harnessing the Power of Media to Grow Business
Harnessing the Power of Media to Grow Business
Harnessing the Power of Media to Grow Business
Harnessing the Power of Media to Grow Business
Harnessing the Power of Media to Grow Business
Upcoming SlideShare
Loading in...5
×

Harnessing the Power of Media to Grow Business

189

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
189
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Harnessing the Power of Media to Grow Business

  1. 1. Harnessing the Power ofMedia to Grow Business June 3, 2011
  2. 2. 2
  3. 3. 3
  4. 4. Why Radio? 4
  5. 5. Why Radio? 93% of all people listen to radio at least once a week Source: RAB 2011 5
  6. 6. Why Radio? Most cost effective way to achieve reach, frequency and intensity Source: RAB 2011 6
  7. 7. Why Radio? News/Talk is the number one format & best for retention of advertising messages Source: RAB 2011 7
  8. 8. 8
  9. 9. Opportunities for You and Your Business! 9
  10. 10. Opportunities for You and Your Business!Contact the Newsroomnews@1360wchl.com 10
  11. 11. Opportunities for You and Your Business!Contact the Newsroomnews@1360wchl.comRecord a PSA 11
  12. 12. Opportunities for You and Your Business!Contact the Newsroomnews@1360wchl.comRecord a PSASubmit to CommunityCalendar 12
  13. 13. Opportunities for You and Your Business!Contact the Newsroomnews@1360wchl.comRecord a PSASubmit to CommunityCalendarRecord a Commentary 13
  14. 14. Opportunities for You and Your Business!Contact the Newsroom Live Interviews with Ronnews@1360wchl.com StuttsRecord a PSASubmit to CommunityCalendarRecord a Commentary 14
  15. 15. Opportunities for You and Your Business!Contact the Newsroom Live Interviews with Ronnews@1360wchl.com StuttsRecord a PSA Live RemotesSubmit to CommunityCalendarRecord a Commentary 15
  16. 16. Opportunities for You and Your Business!Contact the Newsroom Live Interviews with Ronnews@1360wchl.com StuttsRecord a PSA Live RemotesSubmit to Community Live Streaming AudioCalendarRecord a Commentary 16
  17. 17. Opportunities for You and Your Business!Contact the Newsroom Live Interviews with Ronnews@1360wchl.com StuttsRecord a PSA Live RemotesSubmit to Community Live Streaming AudioCalendarRecord a Commentary Our Local Deal 17
  18. 18. Why Digital? 18
  19. 19. Why Digital? Total U.S. Internet Advertising in 2010: $37 billion Source: Borrell Associates 2011 19
  20. 20. Why Digital? Total Local Online Advertising in 2010: $14 billion Source: Borrell Associates 2011 20
  21. 21. Why Digital? Local Orange County Business Internet Advertising in 2010: $3.7 million 21 Source: Borrell Associates 2011
  22. 22. Why Digital? Local Orange County Business Internet Advertising in 2015: $7.2 million 22 Source: Borrell Associates 2011
  23. 23. 23
  24. 24. Chapelboro.comEasier and Better Way to Buy Online Advertising Traditional NEW!!! 32
  25. 25. We Deliver…Highly Targeted + Educated + Affluent Audiences Smart Consumers with Resources to Spend Locally Influencers who Create “Word of Mouth” Buzz About Your Business 33
  26. 26. Thank You! Barry LefflerCEO and Managing Partner bleffler@1360wchl.com 919-240-6032 34
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×