WZAQ FM 92.3 is a contemporary Christian radio station located in Louisa, Kentucky that serves the communities of Cattletsburg, Prestonsburg, Olive Hill, Grayson, Inez, and South Williamson. The station is the only Christian FM station in the area. Lisa Mollett is the sales manager and contact for advertising opportunities. Contemporary Christian music radio is growing rapidly and listeners tend to be loyal to advertisers on these stations. The city of Louisa has experienced significant growth and new business development in recent years.

1. Format: Contemporary Christian
Location: Louisa, KY
WZAQ FM 92.3 on the dial
Reach: Cattletsburg – Prestonsburg – Olive Hill – Grayson – Inez – South Williamson
Reason to advertise: WZAQ FM is the only Christian FM in our area.
Our Listeners are Your Customers!!!
Check out attached articles about the success for Christian Radio and how WZAQ can help
you meet your advertising needs.
Contact Information:
Lisa Mollett, Sales Manager,
Certified Radio Marketing Consultant
Phone: 606 638-9203
Fax: 606 638-9210
Mobile: 606 376-9323
Email: lisa@wzaqfm.com
We look forward to working with you in the future.

2. Louisa: the fastest growing community on the Big Sandy
By TIM PRESTON - The Independent
LOUISA October 14, 2008 06:32 am
— This story is the first of a two-part series.
The list of businesses that have opened shop, or are looking for places to build in or near
Louisa, has earned the small city the unofficial title of “fastest growing community along
the Big Sandy River.”
In the years since U.S. 23 routed traffic away from downtown Louisa, the small city
between Paintsville and Ashland has concentrated efforts and funding to build an industrial
park, water tanks, a water treatment facility and upgrades to the sewage treatment plant to
achieve its goal of attracting new businesses to Lawrence County.
”In my six years as mayor, and in my whole life, I’ve never seen so much be built or
planned here,” said Louisa Mayor Teddy Preston. “I am really excited about the growth in
Louisa and around Louisa.”
The list of businesses that are now open, or building new shops, in Louisa is impressive. In
addition to a new Wal-Mart, the mayor cited the opening of a new Arby’s restaurant, a
Tractor Supply shop soon to be opened along U.S. 23, Inez Deposit Bank, The Community
Bank, foundation being built for an Auto Zone and a Peebles Department store set to open
Oct. 23 in the former Pamida building.
Final negotiations are also being made for a new Hibbett Sporting Goods, a Dairy Queen
and a Bob Evans restaurant in addition to the 49-unit Bay Pointe Apartments set for a
grand opening later this month, Preston said.
In spite of predictions that Wal-Mart would be the end of many long established downtown
businesses, the mayor said the city is instead thriving.
“I’ve talked to the people at the dollar stores and grocery stores and everywhere else. They
said there was an adjustment period, but Wal-Mart didn’t hurt them a bit,” Preston said,
theorizing the super center on the main highway around Louisa actually served to keep
Lawrence County dollars in Lawrence County and made the city a destination for people
from Martin County, Blaine and other communities “who used to go to Paintsville or
Ashland” to do their shopping.
“This place is just booming and I’m just enthused,” said Preston, who has made it his
business to personally meet and guide anyone interested in bringing a new business to
Louisa.
Preston said his next project is to lure a good steakhouse to Louisa, although he is looking
for a restaurant that won’t insist on selling alcohol.
“I know there are places that would come here if we had the moist law, but that hasn’t been
discussed or proposed by anyone,” he said.
The mayor said a cooperative effort between city and county officials has been crucial in
the bid to bring new business to town. A new water plant is capable of serving the area’s
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3. business needs, Preston said, and federal funding is now being used to upgrade the city’s
sewage treatment plant.
The mayor said a new sewer line is being installed from the Food City grocery store to
U.S. 23, and funding sources are being explored to develop another sewer line from
Hardee’s to the Five Forks Hill area, which would eliminate “straight pipe” sewer lines
there and allow further development of new housing in that community.
A recently installed water tank atop Fuller Ridge also gives the county capacity to provide
high pressure water service “almost all the way to Boyd County if we need it,” the mayor
said.
Tim Robinson, who recently reopened the city’s historic Garden Theatre, said much of the
effort to breathe new life into downtown Louisa is faith based investment.
“A lot of this revitalization is happening because of faith-based renewal,” Robinson said,
pointing out a new Christian book store, On Eagle’s Wings, next door to the old theater.
The theater, which had to be closed this summer after suffering water damage from an
outside source, is being renovated for use as a Christian center with plans for contemporary
Christian concerts each Friday evening.
“You could say I am an evangelical entrepreneur,” said Robinson, who also purchased the
city’s only radio station, WZAQ 92.3 FM, which will specialize in a contemporary
Christian message and music as of Nov. 1.
Robinson said he has strong motivation to help people after struggling with his own
difficulties in life.
“My mom passed away when I was in my early 20s and I became an alcoholic,” said
Robinson, who serves as Lawrence County’s assistant attorney. “I spent seven years as a
functional alcoholic with no fulfillment, no peace and no happiness in my life. In
December 2006 I experienced a powerful Christian conversion and my ambitions
changed.”
Robinson said he will leave his legal career behind at the end of the month to begin
evangelical efforts along with others who share the dream of leading Louisa’s residents
and visitors toward a more fulfilling way of life.
“We’re not interested in unity of doctrine, we’re interested in unity of purpose. We want to
show people Christ can change lives,” he said.
As a prosecuting attorney, Robinson said he became convinced alcohol is not the greatest
threat to the community.
“Our community’s biggest problem is prescription drugs,” he said with absolute
conviction. “Prescription drug problems cause the overwhelming majority of our court
dockets, broken homes, child abuse, spouse abuse, unemployment issues and people
avoiding civic responsibilities.
“When people reconnect with Christ it causes societal transformation,” he said, explaining
his belief that a faith-based city can attract economic prosperity. “That’s what changes a
community — when people start investing in each other.”
From a business standpoint, Robinson said Louisa is within a 45 minute drive of an
estimated half-million people, and downtown Louisa is the only conduit for residents of
West Virginia communities along U.S. 52, including Tolsia, Wayne and other places
whose residents are now coming to Louisa to shop at Wal-Mart.
TIM PRESTON can be reached at tpreston@dailyindependent.com or at (606) 326-2651.
Copyright © 1999-2008 cnhi, inc.
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4. Photos
Artwork in the entrance to the new Painted Cow Gallery on Main Cross Street in
downtown Louisa. The Independent
Contemporary Christian Radio:
Good for Families and Good for Business!
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5. The Fastest Growing Format in the Country
Contemporary Christian Music (CCM) is the fastest-growing segment of
the music industry. Along with Hispanic, Christian is one of the few genres
that are actually growing. (Radio and Records Magazine).
• CCM has an 80% increase in sales in the last 10 years growing 125% in
2004 alone (Recording Industry Association of America and Nielsen Media
Research).
• For every 10 Country albums sold, 7 Christian albums are sold. Many feel
that CCM radio is experiencing the same kind of stunning growth that
Country saw in the 80s and 90s. In fact, nearly half of Americans are tuning
into CCM including about 40% of the listeners who do not regularly attend
church services (National Religious Broadcasting and Media Mark
Research, 2006).
Values-Oriented, so Family-Friendly
CCM radio listeners are conservative and have higher educational
attainment, higher incomes, two-parent families, strong entrepreneurial
tendencies, larger families, greater single-family home ownership. The
format is values-oriented which makes it family-friendly, so everyone in the
family can listen to it which gives parents a worry-free format for their kids.
• The average CCM listener is more likely to be married (67% which is 18%
higher than the national average) which gives couples a greater household
income with more money to spend (58% more likely to have annual
household income greater than $75,000) 28% of the listeners have 2 or
more children under 17 living at home which is 17% higher than the national
average. The listeners are more socially active with church, civic
organization which gives them more opportunity to give your business “word
of mouth” advertising. They are more fiscally conservative making them
more responsible spenders who manage their money well and have higher
credit scores. 43% more likely to have a college degree and 40% have
savings in mutual funds which is 23% greater than the general population
and 76% of listeners are homeowners (Scarborough Research).
• 48% above the national average to have made personal online purchases
and 47% above the national average to have made business online
purchases (Media Mark Research, 2006).
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6. • 9% more likely to have plans to purchase a new car in next 12 months
with a 75% greater likelihood to purchase a min-van (Scarborough
Research).
CCM really resonates with listeners because it’s more than music. It’s a
mission. The entire format is based on the life commitment and set of core
values that our listeners live by. This permeates everything that happens
on-air. These are family-friendly values. How many other formats can truly
be enjoyed by the whole family? Much of Adult Contemporary and Country
are not kid-safe anymore. CCM music is...and always will be.
Christian families tend to be larger than the national average which sparks
off a spectrum of buying trends and demographic advantages by the fact
that listeners are more likely to be married and are much more likely to have
children. Larger families mean greater tendencies to purchase more
groceries, cars, insurance, healthcare, apparel, entertainment and
restaurant visits.
Loyalty is Good News for Advertisers
CCM generates impressive time-spent-listening and inspires an
uncommonly high degree of listener loyalty. After all, CCM listeners are
deeply into quot;theirquot; music in a way that traditional format audiences are not.
• 71.8% of CCM radio listeners prefer to buy from a business that
advertises on Christian radio. In addition, 62% of these listeners will go
out of their way to do business with advertisers on Christian radio. 77% of
listeners purchase products from the advertisers they hear on their station.
(Simmons Market Research)
• 57% of the CCM radio audience believes the ads on CCM radio show a
truer picture of the product being advertised. (Soma Communications)
• Nearly 64% of CCM radio listeners say that ads on Christian radio
make them want to buy what’s in the ad compared with 33% of radio
listeners from all formats combined. (Soma Communications)
• Christian radio has listeners’ attention! With Christian music, listeners
tend to pay attention to the lyrics, meaning advertiser’s messages find
attentive ears. Only Talk Radio can make a similar claim (Soma
Communications).
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7. • 39% above the national average listen to the radio in their cars on the
weekdays (Media Mark Research,
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8. The Advertising Experts Favorite Demographic
In several large markets, the format is actually #1 with the most
coveted purchase-power demographic, Adults 25-54, who are the
most active consumers (National Religious Broadcasting and Media
Mark Research, 2006). Women pay 61% of all bills and write 80% of all
household checks and make purchasing decisions as follows:
94% of Home Furnishings
92% of Vacations
80% of Home Projects
51% of Consumer Electronics
60% of Automobiles
89% of New Bank Account to Open
80% of Healthcare
(Taken from marketing expert Tom Peters’ book, Re-imagine.)
• 65% of Christian radio listeners are women, the highest concentration
of any radio format. (Simmons Market Research)
• Among all general market-advertising mediums, Christian radio has the
highest concentration of women in its audience. (Simmons Market
Research)
• Because of the concentration of females, if women buy it, Christian radio
listeners buy even more (remember…women write 80% of all checks in
America).
The bottom-line is Christian radio appeals to women. Where women are
shopping, you see other advantageous trends especially when it comes to
groceries, apparel and shoes, drug stores, physicians, discount and
department stores, household products and services, and jewelry.

9. Let the positive and uplifting
WZAQ FM 92.3 The Highway
share your message with our everexpanding
listener base in eastern Kentucky
The Highway right in the middle of everything!!!
Are You on The Highway?