April 3, 2008 Aastra 5000 launch
Agenda <ul><li>Introduction Francis Shen </li></ul><ul><li>Aastra Global strategy Tony Shen </li></ul><ul><li>Aastra 5000 ...
Aastra : a global leader in Enterprise Communications <ul><li>Aastra 100% focused in Enterprise Communications business </...
Aastra Value proposition <ul><li>Alcatel </li></ul><ul><li>Cisco </li></ul><ul><li>Siemens </li></ul><ul><li>Nortel </li><...
Aastra Value proposition <ul><li>One proposition : OPEN IP COMMUNICATION </li></ul><ul><ul><li>Innovation </li></ul></ul><...
Aastra Value proposition We are ready to deliver <ul><li>Technological elements integrated in an Open solution </li></ul><...
Aastra Global strategy Product offering April 3, 2008 Aastra 5000  Innovation Leveraging technogical synergies Appliances ...
Aastra Global strategy Large entreprise offering <ul><li>Global Focus on Large Enterprise segment  </li></ul><ul><ul><li>I...
Agenda <ul><li>Introduction Francis Shen </li></ul><ul><li>Aastra Global strategy Tony Shen </li></ul><ul><li>Aastra 5000 ...
CIO strategy IT strategy driven by market trends April 3, 2008 Aastra 5000  To be Flexible & Reactive  is key
CIO strategy IT strategy driven by  end-users and company needs April 3, 2008 Aastra 5000  Innovation for  productivity an...
Market Enterprise communication trends  Aastra vision : Openess for agility  April 3, 2008 Aastra 5000  Open & Flexible  f...
Market Enterprise communication trends  Aastra vision <ul><li>Innovation comes now from consumer market and influence ente...
Market Enterprise communication trends  Aastra vision <ul><li>New possible solutions for Business Communications </li></ul...
Aastra global strategy Be ready for IP Telephony 2.0 April 3, 2008 Aastra 5000  2002 2007 2012 IP Telephony 2.0 % IP Telep...
IP Telephony 2.0 IP trunking enables fast RoI <ul><li>Carriers migrate to New Generation Networks and introduce SIP trunki...
IP Telephony 2.0 A majority of SIP sets Aastra 5000  INFRASTRUCTURE PROPRIETARY IP END-POINTS PROP.  IP END-POINTS INFRA. ...
IP Telephony 2.0  Unified applications for new services at the desktop level <ul><li>IP Telephony is an application like a...
IP Telephony 2.0 A new approach to mobility <ul><li>Migration of mobility solutions to IP networks </li></ul><ul><ul><li>D...
Aastra 5000 offering April 3, 2008 Aastra 5000  SIP  sets Unified applications Gateways SIP mobility DECT / WiFi / FMC Web...
Aastra 5000 positioning April 3, 2008 Aastra 5000
Aastra 5000 offering Focus on key points April 3, 2008 Aastra 5000  <ul><ul><li>SIP-based call processing </li></ul></ul><...
Aastra 5000 Architecture April 3, 2008 Aastra 5000  Virtualized Aastra 5000 SW IP Phone Dual homing Central Network Manage...
Aastra 5000 Power over the network <ul><li>Native IP trunking </li></ul><ul><li>Full features transparence for large netwo...
Aastra 5000 Quality of service over the network <ul><li>Flexibility of operation </li></ul><ul><li>Business continuity </l...
Aastra 5000 - Ready for unified communications SIP integration <ul><li>Video with SIP </li></ul><ul><ul><li>Video calls </...
Aastra 5000 - Ready for unified communications Applications portfolio <ul><li>Vertical applications </li></ul><ul><ul><li>...
Aastra 5000 Vertical applications – Web based April 3, 2008 Aastra 5000  Conferencing solution : audio/video/virtual meeti...
Aastra 5000 Microsoft integration April 3, 2008 Aastra 5000  Conferencing solution : audio/video/virtual meeting  Entrepri...
Aastra 5000 Easy integration in IT system <ul><li>Integration in business applications through simple Web services </li></...
DECT over IP mobility solutions <ul><li>Flexible and reliable solution for mobile users </li></ul><ul><li>Features rich ve...
Fixed-mobile convergence Wi-Fi / SIP   Architecture <ul><li>Wi-Fi solutions based on SIP </li></ul><ul><ul><li>Leverage on...
Aastra 5000  A planet-friendly solution <ul><li>Save hardware wastes </li></ul><ul><li>Save airlines travels </li></ul><ul...
Aastra 5000 offer The evolution towards IP Telephony 2.0 April 3, 2008 Aastra 5000  Vertical Applications IP Telephony 2.0...
IP Telephony 2.0 & Web 2.0 Aastra Marketing launch April 3, 2008 Aastra 5000  From January  to April 2008 We touched more ...
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Aastra 5000 Keynote talk EN world launch premiere

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  • Aastra 5000 Keynote talk EN world launch premiere

    1. 1. April 3, 2008 Aastra 5000 launch
    2. 2. Agenda <ul><li>Introduction Francis Shen </li></ul><ul><li>Aastra Global strategy Tony Shen </li></ul><ul><li>Aastra 5000 PA Fuhrmann </li></ul>April 3, 2008 Aastra 5000
    3. 3. Aastra : a global leader in Enterprise Communications <ul><li>Aastra 100% focused in Enterprise Communications business </li></ul><ul><li>Aastra : a growing and dynamic company </li></ul><ul><li>Each technology change sees the birth of a new leader </li></ul>April 3, 2008 Aastra 5000 2003 : Aastra enters the European Market 2008 : Aastra New leader in Europe
    4. 4. Aastra Value proposition <ul><li>Alcatel </li></ul><ul><li>Cisco </li></ul><ul><li>Siemens </li></ul><ul><li>Nortel </li></ul>April 3, 2008 Aastra 5000 OPEN IP Communication solutions
    5. 5. Aastra Value proposition <ul><li>One proposition : OPEN IP COMMUNICATION </li></ul><ul><ul><li>Innovation </li></ul></ul><ul><ul><li>Investment protection </li></ul></ul><ul><ul><li>Time To Market </li></ul></ul><ul><li>Aastra is the ONLY VENDOR present in all types of Enterprise Communication solutions : </li></ul>April 3, 2008 Aastra 5000 IP PBX Call Manager Open Source Microsoft IP end-points for Centrex
    6. 6. Aastra Value proposition We are ready to deliver <ul><li>Technological elements integrated in an Open solution </li></ul><ul><ul><li>A complete Open solution </li></ul></ul>April 3, 2008 Aastra 5000 OPEN IP Telephony solutions
    7. 7. Aastra Global strategy Product offering April 3, 2008 Aastra 5000 Innovation Leveraging technogical synergies Appliances Servers Common terminals Common FMC solutions Common Applications Open IP Telephony Unified Communications Fixed-Mobile Convergence
    8. 8. Aastra Global strategy Large entreprise offering <ul><li>Global Focus on Large Enterprise segment </li></ul><ul><ul><li>Invest in Global marketing activities </li></ul></ul><ul><ul><li>Invest in Business Solution applications </li></ul></ul><ul><li>Focus on Open IP Communication </li></ul><ul><li>Accompany our customers towards new Unified Communications paradigm </li></ul>April 3, 2008 Aastra 5000
    9. 9. Agenda <ul><li>Introduction Francis Shen </li></ul><ul><li>Aastra Global strategy Tony Shen </li></ul><ul><li>Aastra 5000 PA Fuhrmann </li></ul>April 3, 2008 Aastra 5000
    10. 10. CIO strategy IT strategy driven by market trends April 3, 2008 Aastra 5000 To be Flexible & Reactive is key
    11. 11. CIO strategy IT strategy driven by end-users and company needs April 3, 2008 Aastra 5000 Innovation for productivity and efficiency
    12. 12. Market Enterprise communication trends Aastra vision : Openess for agility April 3, 2008 Aastra 5000 Open & Flexible for a more competitive business
    13. 13. Market Enterprise communication trends Aastra vision <ul><li>Innovation comes now from consumer market and influence enterprise market </li></ul><ul><li>3 big trends </li></ul>April 3, 2008 Aastra 5000
    14. 14. Market Enterprise communication trends Aastra vision <ul><li>New possible solutions for Business Communications </li></ul><ul><li>New innovations to come and to be integrated in today’s Communications solutions </li></ul><ul><li>Necessity to rely on Open solutions for better interoperability </li></ul>April 3, 2008 Aastra 5000 SIP is READY for Open IP Telephony
    15. 15. Aastra global strategy Be ready for IP Telephony 2.0 April 3, 2008 Aastra 5000 2002 2007 2012 IP Telephony 2.0 % IP Telephony PROPRIETARY SOLUTIONS TDM TRUNKS / IP PROPRIETARY SETS OPEN SOLUTIONS SIP TRUNKING SIP TERMINALS SIP APPLICATIONS
    16. 16. IP Telephony 2.0 IP trunking enables fast RoI <ul><li>Carriers migrate to New Generation Networks and introduce SIP trunking </li></ul><ul><li>IP trunking decreases costs of external calls (-25%) </li></ul><ul><li>IP Trunking </li></ul><ul><ul><li>No Gateway for IP sets </li></ul></ul><ul><ul><li>More flexible for distributed architectures </li></ul></ul><ul><ul><li>Accelerate the generalisation of IP sets </li></ul></ul>Aastra 5000 IP networks TDM networks April 3, 2008 WAN Bottleneck of Gateway for TDM sets More flexibility Cheaper for IP sets IP Trunking requires Minimal IP Infrastructure with IP sets
    17. 17. IP Telephony 2.0 A majority of SIP sets Aastra 5000 INFRASTRUCTURE PROPRIETARY IP END-POINTS PROP. IP END-POINTS INFRA. SIP END-POINTS April 3, 2008 Lower investment with SIP sets SIP terminals Open solutions = Evolutive investment Proprietary terminals = Non-Evolutive investment
    18. 18. IP Telephony 2.0 Unified applications for new services at the desktop level <ul><li>IP Telephony is an application like any other </li></ul><ul><li>New multimedia services </li></ul><ul><li>New communication devices </li></ul><ul><li>Simple to deploy productivity tools </li></ul><ul><li>Presence management </li></ul>April 3, 2008 Aastra 5000
    19. 19. IP Telephony 2.0 A new approach to mobility <ul><li>Migration of mobility solutions to IP networks </li></ul><ul><ul><li>DECT over IP </li></ul></ul><ul><ul><li>Wi-Fi </li></ul></ul><ul><li>Dual-mode Wi-Fi/GSM terminals </li></ul><ul><ul><li>Seamless networking on-site/off-site </li></ul></ul><ul><ul><li>Mobile extension services </li></ul></ul>April 3, 2008 Aastra 5000 Business needs One Number / One terminal
    20. 20. Aastra 5000 offering April 3, 2008 Aastra 5000 SIP sets Unified applications Gateways SIP mobility DECT / WiFi / FMC Web-based Network. Mgt
    21. 21. Aastra 5000 positioning April 3, 2008 Aastra 5000
    22. 22. Aastra 5000 offering Focus on key points April 3, 2008 Aastra 5000 <ul><ul><li>SIP-based call processing </li></ul></ul><ul><ul><li>Standard Linux OS </li></ul></ul><ul><ul><li>150 000 users / 2000 nodes </li></ul></ul><ul><ul><li>Virtualized Software </li></ul></ul><ul><ul><li>SIP Video </li></ul></ul><ul><ul><li>Collaborative applications </li></ul></ul><ul><ul><li>Softphones </li></ul></ul><ul><ul><li>Unified messaging </li></ul></ul><ul><ul><li>Presence </li></ul></ul><ul><ul><li>SIP terminals </li></ul></ul><ul><ul><ul><li>53xx series </li></ul></ul></ul><ul><ul><ul><li>67xx series </li></ul></ul></ul><ul><ul><li>DECT over IP / Wi-Fi </li></ul></ul><ul><ul><li>FMC </li></ul></ul><ul><ul><li>Legacy terminals </li></ul></ul><ul><ul><li>New web portal for management </li></ul></ul><ul><ul><li>Active Directory / LDAP connectors </li></ul></ul><ul><ul><li>MS OCS integration </li></ul></ul><ul><ul><li>Web services interfaces </li></ul></ul>
    23. 23. Aastra 5000 Architecture April 3, 2008 Aastra 5000 Virtualized Aastra 5000 SW IP Phone Dual homing Central Network Management DECT over IP IP / Wifi sets 150 000 Users 2 000 Nodes Gateway Unified Communications BRANCH OFFICE Virtualized Aastra 5000 SW WAN SIP Carrier PSTN PSTN
    24. 24. Aastra 5000 Power over the network <ul><li>Native IP trunking </li></ul><ul><li>Full features transparence for large networks </li></ul><ul><li>Architecture independant from network topology </li></ul><ul><li>Power of networking for : </li></ul><ul><ul><li>Hosted services </li></ul></ul><ul><ul><li>Banks /Insurance </li></ul></ul><ul><ul><li>Retail / Industry </li></ul></ul><ul><ul><li>Universities / Municipalities / Hospitals </li></ul></ul><ul><ul><li>Large companies </li></ul></ul>April 3, 2008 Aastra 5000 IT costs down Telephony as a service Telephony as a unified application
    25. 25. Aastra 5000 Quality of service over the network <ul><li>Flexibility of operation </li></ul><ul><li>Business continuity </li></ul><ul><li>Security </li></ul><ul><li>Efficient business communication tools for </li></ul><ul><ul><li>Home office </li></ul></ul><ul><ul><li>Virtual Teams </li></ul></ul><ul><ul><li>Road warrior </li></ul></ul>April 3, 2008 Aastra 5000
    26. 26. Aastra 5000 - Ready for unified communications SIP integration <ul><li>Video with SIP </li></ul><ul><ul><li>Video calls </li></ul></ul><ul><ul><li>Surveillance applications </li></ul></ul><ul><li>XML integration </li></ul><ul><ul><li>Directory access </li></ul></ul><ul><ul><li>More features for Open IP terminals </li></ul></ul><ul><li>Presence management </li></ul>April 3, 2008 Aastra 5000
    27. 27. Aastra 5000 - Ready for unified communications Applications portfolio <ul><li>Vertical applications </li></ul><ul><ul><li>Attendant console, Contact Center </li></ul></ul><ul><ul><li>Specialized CTI </li></ul></ul><ul><ul><li>Network management </li></ul></ul><ul><li>Integration with IT system with Web services </li></ul><ul><ul><li>Business process oriented </li></ul></ul><ul><ul><li>CRM, ERP integration </li></ul></ul>April 3, 2008 Aastra 5000 <ul><li>Microsoft integration </li></ul><ul><ul><li>Office Communication Server </li></ul></ul><ul><ul><li>Exchange 2007 </li></ul></ul><ul><ul><li>Active Directory </li></ul></ul>
    28. 28. Aastra 5000 Vertical applications – Web based April 3, 2008 Aastra 5000 Conferencing solution : audio/video/virtual meeting Directory portal Presence management Web-based CTI Attendant console Contact Center, Call Recording Unified Messaging
    29. 29. Aastra 5000 Microsoft integration April 3, 2008 Aastra 5000 Conferencing solution : audio/video/virtual meeting Entreprise secure solution for Presence/IM Telephony Solution integrated with the Aastra 5000 Unified Messaging e-mail, Voice mail & Fax
    30. 30. Aastra 5000 Easy integration in IT system <ul><li>Integration in business applications through simple Web services </li></ul><ul><ul><li>http://TWP//MakeCall?To=Extension </li></ul></ul><ul><li>Directory integration </li></ul><ul><ul><li>LDAP </li></ul></ul><ul><ul><li>Active Directory </li></ul></ul><ul><li>Network Management </li></ul><ul><ul><li>Hypervisor integration </li></ul></ul><ul><li>Standard OS & Servers </li></ul><ul><ul><li>Linux Red Hat </li></ul></ul><ul><ul><li>Firewall compatible </li></ul></ul><ul><ul><li>Standard anti-virus tested </li></ul></ul>April 3, 2008 Aastra 5000
    31. 31. DECT over IP mobility solutions <ul><li>Flexible and reliable solution for mobile users </li></ul><ul><li>Features rich vertical solution </li></ul><ul><ul><li>Alarms broadcast </li></ul></ul><ul><ul><li>Localisation of mobile users </li></ul></ul><ul><ul><li>Emergency calls </li></ul></ul><ul><ul><li>Industralized mobiles </li></ul></ul>April 3, 2008 Aastra 5000 DECT RFP BRANCH OFFICE One Number Mobility for business needs
    32. 32. Fixed-mobile convergence Wi-Fi / SIP Architecture <ul><li>Wi-Fi solutions based on SIP </li></ul><ul><ul><li>Leverage on open Wi-Fi terminals ( PDA/ Smartphone) </li></ul></ul><ul><ul><li>Aastra Wi-Fi terminal </li></ul></ul><ul><li>Rely on standard Wi-Fi infrastructure </li></ul><ul><li>Integration of smartphone as business handset </li></ul>April 3, 2008 Aastra 5000 WiFi AP Innovation through Open solutions One number / One terminal
    33. 33. Aastra 5000 A planet-friendly solution <ul><li>Save hardware wastes </li></ul><ul><li>Save airlines travels </li></ul><ul><li>Save energy </li></ul>April 3, 2008 Aastra 5000 Unified communications Soft only solution Eco-design
    34. 34. Aastra 5000 offer The evolution towards IP Telephony 2.0 April 3, 2008 Aastra 5000 Vertical Applications IP Telephony 2.0 IP Telephony 1.0
    35. 35. IP Telephony 2.0 & Web 2.0 Aastra Marketing launch April 3, 2008 Aastra 5000 From January to April 2008 We touched more than 18 000 people Pat Thomas Bebo Mister Wong Xing Linkedin Viadeo Street & Guerilla Marketing Marketing viral Buzz del.icio.us myblogblog Dailymotion wat.tv vimeo AdverGame VoIP Blog presence Press Relation ScreenSaver with RSS Flux Adverts SMS & MMS Video Podcast EAR Community wiki e-influence

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