2. Who is i5invest? incubate, innovate, invest, inspire, internationalize i5invest is an incubator and early-stage investor that grows the successful web and mobile business models of tomorrow We focus specifically on B2C Web 2.0 ventures
3. Who isInitial Factor? Comprehensive professional services at all growth stages idea growth M&A / exit pre-seed seed early stage startup growth path Initial FactorCluster Partner Initial Factoris a cluster initiative thatservesas a one-stop-shopfor web and mobile startups in Central Europe Vienna, Austria http://www.initialfactor.com/
5. No ultimate truth No matter what sophisticated stuff or bullsh** I say, there is NO ABSOLUTE TRUTH in my (or anyone else‘s) words. Don‘t think binary !
6. What is a Pitch? A pitch is a summary used to quickly and simply define or introduce a product, service, or organization and its value proposition.
7. The Art Pitching is an ART, not science. Ultimately, you learn it by doing (and probably failing many times… but that is ok!)
8. From Being to Pitching „I think, therefore I am“ - Rene Descartes „I PITCH, therefore I am“ - Guy Kawasaki
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11. Long time ago…. Ethos Speech Logos Pathos Aristotle‘s rhetorical triangle
15. Elevator Pitch Pitch Yourhead Theirheads Potentiallyeveryone excite Awakeinterest Connect toaudience K.I.S.S.S. Ifnewidea, relatetosomethingpeopleknow Explainto a teenageroroutsider Winovertheirheartsandminds
16. Anatomyof an Elevator Pitch (90 Sec) Who areyou? (15 Sec) Whatistheproblem ? (30 Sec) [PAIN] Whatistheneed? (30 Sec) [GAIN] Whatis YOUR Solution? (30 Sec) How do YOU createsatisfaction? (30 Sec) What/Who do youneed? (15 Sec)
17. Anatomyof an Elevator Pitch (Simple) YOU? Problem ? Need ? Solution ? Satisfaction ? Requirement ?
21. What are investors screening for? Innovation + Defendability Feasiblity Market Opportunity Business Model Scalability TEAM, TEAM, TEAM
22. Investor‘s Perspective Investors are ultimately looking for 3 important thingsThe right asset, in the right hands, at the right time Overall return or value vs. overall capital requirements & risk level(s)Value Capture not only Value Creation: Value capture is determined by the right business model to create company profit out of user utility. And the right financing structure to create shareholder value out of company profit.
23. Your Pitch Questions your Pitch should ideally answer Topics you should ideally cover Who? Why? What? How? What is the „magic“? Where? When? How much? What else? Team Problem Solution / Idea Business Model Technology Market / Customers Time Line Financials Backup Slides
42. Frame OR BE Framed People are usually so convenient, that they tend to see things in the frame in which it is presented to them
43. Think of a One-liner „Qriouslyis a serviceformeasuringlocation-basedpublicsentiment in real-time.“ (Qriously) „Itislike GPS, but forindoors.“ (indoo.rs) What you do, in one sentence
44. Think of a Tagline „Good by fashion industry. Good morning designers.“ (Garmz) „We want to make sports funtastic.” (Runtastic) Think of a catchy phrase
45. Be convinced of yourself and your idea, otherwise you can‘t convince others