Startup Live   Elevator   Pitch
Pitch 1
3 Things  first
1No!
2Art not Science
3Anytime
We are here     But a week earlier
Ideas will inspire
Ideas will die*   *Don‘t worry, they are not really dead
WTF?
PitchLet‘s talk about pitch
It starts here
It has to go there
Methaphorically          singing speakingThis is in between
Pitch           ?       ?                           ?Your           Theirhead           heads90 fucking seconds
Sales 101
Attention
Interest
Decision
Action
Pitching = selling
But pitching is more!
Center of the universe  KYA = Know Your Audience
Connection     with
Excitement
Retention  ?
Connection       EmotionExcitement       Retention
Clarity
What can you do?
Preperation
Get out of YOUR head
Repetition
K.I.S.S.S.Keep It Short, Simple & Sexy
Explain to a teenager
One-Liner
Relate to know things
Delivery
Authenticity
StructureDifferent stuff, but same „molecular“ structure
Anatomy 1You              Solution  15 sec                30 sec            30 sec               15 sec      Problem      ...
Anatomy 2You               Satisfaction  15 sec                  30 sec             30 sec                  15 sec      Ne...
Anatomy 3You                 „Product“  15 sec                   30 sec               30 sec               15 sec      Vis...
Bad PitchYou                               Solution      35 sec                          15 sec                         45...
Pitch 2
Pitch 2Don‘t let your idea die
Magic formula (in words)A well prepared, well delivered,short, sexy, simple Pitch about a clear idea that     is authenti...
Magic formula (in pictures)                  Emotion
YOU
Startup Live Vienna 6 Elevator Pitch Workshop
Startup Live Vienna 6 Elevator Pitch Workshop
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Startup Live Vienna 6 Elevator Pitch Workshop

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The elevator pitch workshop before Startup Live Vienna 5 held in Sektor 5, March 2012

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Startup Live Vienna 6 Elevator Pitch Workshop

  1. 1. Startup Live Elevator Pitch
  2. 2. Pitch 1
  3. 3. 3 Things first
  4. 4. 1No!
  5. 5. 2Art not Science
  6. 6. 3Anytime
  7. 7. We are here But a week earlier
  8. 8. Ideas will inspire
  9. 9. Ideas will die* *Don‘t worry, they are not really dead
  10. 10. WTF?
  11. 11. PitchLet‘s talk about pitch
  12. 12. It starts here
  13. 13. It has to go there
  14. 14. Methaphorically singing speakingThis is in between
  15. 15. Pitch ? ? ?Your Theirhead heads90 fucking seconds
  16. 16. Sales 101
  17. 17. Attention
  18. 18. Interest
  19. 19. Decision
  20. 20. Action
  21. 21. Pitching = selling
  22. 22. But pitching is more!
  23. 23. Center of the universe KYA = Know Your Audience
  24. 24. Connection with
  25. 25. Excitement
  26. 26. Retention ?
  27. 27. Connection EmotionExcitement Retention
  28. 28. Clarity
  29. 29. What can you do?
  30. 30. Preperation
  31. 31. Get out of YOUR head
  32. 32. Repetition
  33. 33. K.I.S.S.S.Keep It Short, Simple & Sexy
  34. 34. Explain to a teenager
  35. 35. One-Liner
  36. 36. Relate to know things
  37. 37. Delivery
  38. 38. Authenticity
  39. 39. StructureDifferent stuff, but same „molecular“ structure
  40. 40. Anatomy 1You Solution 15 sec 30 sec 30 sec 15 sec Problem Your Need
  41. 41. Anatomy 2You Satisfaction 15 sec 30 sec 30 sec 15 sec Need Your Need
  42. 42. Anatomy 3You „Product“ 15 sec 30 sec 30 sec 15 sec Vision Your Need
  43. 43. Bad PitchYou Solution 35 sec 15 sec 45 sec Problem
  44. 44. Pitch 2
  45. 45. Pitch 2Don‘t let your idea die
  46. 46. Magic formula (in words)A well prepared, well delivered,short, sexy, simple Pitch about a clear idea that  is authentic,  can be understood by a teenager  has an easy to follow structure  raises emotions,  excites and connects with people,  will be retained  (and most importanty) focuses on audiencewhere you listen (!) to feedback and interate over time
  47. 47. Magic formula (in pictures) Emotion
  48. 48. YOU

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