Old website• Inflexible and costly to make changes• Unstable, 30,000 error pages each month• Frustrating customer experience, e.g. waiting room• Prevented the ROH from improving its service and maximising income
What we know90% returning visitor shows users are engaged with the app(they are firing it up more than once)Visits are roughly half the amount of downloads: Users are installingand upgrading, but not using on a daily basis. It’s likely they are usingprimarily when there is an interest in purchasing tickets through theapp.Most users are viewing productions. Some interest in news andvideos.