1. Royal Opera House
Mobile Culture

2. Old website
• Inflexible and costly to make changes
• Unstable, 30,000 error pages each month
• Frustrating customer experience, e.g.
waiting room
• Prevented the ROH from improving its
service and maximising income

3. Manual interlinking
Poor discoverability

4. 1. Create ‘hub’ pages for the production
2. Migrate static to dynamic (data!)

5. Coherent and consistent linking
throughout the complete
production lifecycle

7. iPad

8. To App or not to App?

9. What we know
90% returning visitor shows users are engaged with the app
(they are firing it up more than once)
Visits are roughly half the amount of downloads: Users are installing
and upgrading, but not using on a daily basis. It’s likely they are using
primarily when there is an interest in purchasing tickets through the
app.
Most users are viewing productions. Some interest in news and
videos.

10. Game anyone?

12. Open Data

13. The Future
• Ubiquitous platform
• Responsive Design
• Device influence
– The Death of BlackBerry?
– Market entrants
• Kindle fire
• Windows 8 Tablet