nGage Labs mCXM Overview
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Overview of Mobile Customer Experience Management & Importance of Mobile Engagement
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nGage Labs mCXM Overview
- 1. Mobile nGagement: The Future of Customer Experience Management.
- 2. Mobile: The Power Shift Accelerates
- 3. Mobile & Analytics – The Sweet Spot
- 4. Mobile: Apps Hidden Costs & Consequences
- 5. Living in an MultiScreen World
- 7. Tablet vs. Smartphone Behaviors
- 8. Mobile: Integral to Customer Engagement
- 9. The Science of Mobile Engagement
- 10. The Art of Mobile Engagement
- 11. Mobile: Relevant at Every Stage of the Purchase Funnel
- 12. Mobile: Context is Everything
- 13. Mobile: Context Drives Relevance
- 14. Changing the In-Store Experience
- 15. Mobile: Measuring Impact & ROI
Editor's Notes
- Customer value. How will mobile change your relationship with and add value to the customer at different stages of the customer life cycle? Brand engagement. What new marketing pathways will mobile create, and how will it enhance interactions with existing assets? Business impact. How will mobile create new revenue or cost savings, and what effect will this have on your organization and internal processes? Mobile agility.How does this mobile program grow your understanding of consumer needs and prepare your company to take advantage of mobile opportunities in the future?
- Customer value. How will mobile change your relationship with and add value to the customer at different stages of the customer life cycle? Brand engagement. What new marketing pathways will mobile create, and how will it enhance interactions with existing assets? Business impact. How will mobile create new revenue or cost savings, and what effect will this have on your organization and internal processes? Mobile agility. How does this mobile program grow your understanding of consumer needs and prepare your company to take advantage of mobile opportunities in the future?
- Customer value. How will mobile change your relationship with and add value to the customer at different stages of the customer life cycle? Brand engagement. What new marketing pathways will mobile create, and how will it enhance interactions with existing assets? Business impact. How will mobile create new revenue or cost savings, and what effect will this have on your organization and internal processes? Mobile agility. How does this mobile program grow your understanding of consumer needs and prepare your company to take advantage of mobile opportunities in the future?