Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (15)
Similar to Web Business Models - Bizcamp Dublin
Similar to Web Business Models - Bizcamp Dublin (20)
Recently uploaded
Recently uploaded (20)
Web Business Models - Bizcamp Dublin
- 1. Web Business & Revenue Models Caelen King CEO RevaHealth.com @revahealth.com blog.revahealth.com
- 2. Who Am I Product Manager Baltimore Technologies . Software license sales > €150 million . CEO & Founder of RevaHealth.com. Raised > €2M . Subscription, Transaction & Advertising models . VP Product NewBay Software . White labelled web apps > 15 million users
- 3. A Start up Revolution Never before has it been possible to build a global business with so little capital
- 6. How much will they pay?
- 7. How will they pay?
- 8. Can you reconcile revenue to costs?
- 9. 5 Web Business Types Merchant Operating a Market Application Provider Utility Publisher or Broadcaster
- 10. Revenue Models Software License White / Co Labelling Mark Up Commission Subscription Pay Per Use 3 rd Party Sponsorship / Advertising
- 11. 3 rd Party Sponsorship Mark Up Pay Per Use Operating a Market Subscription Commission Publisher or Broadcaster Utility Application Provider Merchant Software License White / Co Labelling
- 12. Webware top 100
- 14. Software License - Problems Profitable deals can turn unprofitable in year 2 & 3 . Requires world class sales or distribution team and difficult to scale Product become sales driven, not market driven resulting in feature bloat
- 15. White Labeling Develop, maintain, deploy and operate massive web application for organizations with an existing consumer base Puts you more in control of your own destiny than software licensing Much better long term revenue model Still requires high level sales or distribution channels
- 16. Subscriptions
- 17. Beautiful Revenue Model We’re Rich Hooray!
- 18. Churn
- 19. 5% Annual Churn Hey I’m still pretty rich
- 20. 15% Annual Churn Ok, I can deal with a smaller car
- 21. 30% Annual Churn I’ll get the bus to work
- 22. 50 % Annual Churn I’m screwed
- 23. Things to know about subs 20% Churn = 100% customer satisfaction . You must price discriminate Raise your price channels
- 24. Advertising
- 29. Pay Per Impression (PPM) RevaHealth.com can earn $5 PPM Low risk low reward Need a lot of impressions channels
- 30. Pay Per Click (PPC) – self sell RevaHealth.com can earn ~ $1.2 per click on average Click through rates of 3-4% (7 ads) Equivalent PPM of about €35 CPC works best if you have transient visitors
- 31. Pay Per Action & Affiliates RevaHealth.com can earn 10% commission on a PPA basis This is where RevaHealth.com gets paid if the patient actually gets a treatment done Translates to a €400 PPM
- 32. Why we don’t do PPA Collections & Cash Flow
- 33. We do Pay Per Lead Answers the collections issue Better monetization than PPC Not as good as PPA However better cash flow and costs PPM
- 34. 3 rd party sponsorship lessons Move as far up the risk categories as possible. PPM – PPC – PPL - PPA PPC – Tweak & Test and double your revenue At some point you have pimped out your application too much - Stop PPM
- 35. Questions? @revahealth.com [email_address] slides on blog.revahealth.com