Making Money In A Downturn Economy


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In today’s economic climate, client acquisition and retention will be more important than ever for betting businesses. The need for measurable ROI on all marketing strategies will be paramount and will change the way that many business look at their marketing. Through affiliate marketing, operators can create a results focused acquisition strategy and better measure their ROI.

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Making Money In A Downturn Economy

  1. 1. Making Money in a Downturn Economy Intelligence & Control from Affiliate Marketing
  2. 2. Questions <ul><li>Who has an Affiliate Program? </li></ul><ul><li>Why is it Important? </li></ul><ul><li>Can you do more with your Affiliate Program? </li></ul>
  3. 3. The Value of Affiliate Marketing in a Recession <ul><li>Performance Based Model </li></ul><ul><li>Pay Only for Results </li></ul><ul><li>Maximize Control </li></ul><ul><li>Microcosm of Your Business </li></ul>
  4. 4. Growing in a Recession <ul><li>Results </li></ul><ul><li>Transparency </li></ul><ul><li>Measuring </li></ul><ul><li>Staying Nimble </li></ul>
  5. 5. Operators & Affiliates Reluctant Bedfellows <ul><li>Q: Who has more power? </li></ul><ul><li>A: The Operator </li></ul><ul><li>Sets Commissions </li></ul><ul><li>Chooses Promotions </li></ul><ul><li>Owns the Program </li></ul>
  6. 6. Responsibilities <ul><li>Affiliates have their own business. </li></ul><ul><li>They are in business with you. </li></ul><ul><li>Respect them as business partners. </li></ul>
  7. 7. What Affiliates Need to Succeed <ul><li>Communication </li></ul><ul><li>Support </li></ul><ul><li>Promotions </li></ul><ul><li>Creatives </li></ul><ul><li>Tracking Reports </li></ul>
  8. 8. What Affiliates Evaluate <ul><li>Conversions – What is a new customer costing me? </li></ul><ul><li>Commissions – What am I being paid for my efforts? </li></ul><ul><li>Promotions (for customers and affiliates) - How am I and my customers being rewarded? </li></ul><ul><li>Retention – What is the site doing to get my customer back? How long are they staying? How much will I make with this program in the long term? </li></ul>
  9. 9. What Affiliates Evaluate <ul><li>Payments – Am I consistently receiving my payments on time? </li></ul><ul><li>Communication (Affiliate Management) – Are my inquiries responded to? Does the program take my needs into consideration? Am I provided with the information that I need to successfully promote? </li></ul>
  10. 10. What You Can Do to Make More Money <ul><li>Know where Affiliate Program fits into greater acquisition strategy. </li></ul><ul><li>Consider Affiliates for Retention (not just acquisition). </li></ul><ul><li>Know Your KPI s </li></ul>
  11. 11. Knowing Your KPIs <ul><li>Tracking: the acquisition channel. </li></ul><ul><li>Measurement: the value of acquisitions. </li></ul><ul><li>Evaluation: which strategies/tactics work. </li></ul><ul><li>Communication: informing affiliates of changes and new promotions. </li></ul>
  12. 12. Tracking & Measurement <ul><li>Gathering Intelligence </li></ul><ul><li>Banner Reports </li></ul><ul><li>Account Reports </li></ul><ul><li>Earning Reports </li></ul><ul><li>Custom Reports </li></ul>
  13. 13. Banner Report
  14. 14. Earnings Report
  15. 15. Evaluation <ul><li>Period Comparison </li></ul><ul><li>Fluctuations Across Time </li></ul><ul><li>A/B Testing </li></ul><ul><li>Ratio of Change </li></ul>
  16. 16. Period Comparison
  17. 17. Communication <ul><li>Message Centre </li></ul><ul><li>Internal Message Bank by Affiliate Groups </li></ul><ul><li>Bulk Email </li></ul><ul><li>Email Forwarding </li></ul>
  18. 18. Message Centre
  19. 19. Bulk Email
  20. 20. Affiliate Marketing: Potential for Performance <ul><li>Potential: Affiliate Software is often under utilized to gather intelligence. </li></ul><ul><li>Position: Understand where it fits in your greater acquisition strategy. </li></ul><ul><li>Intelligence: Leverage your software tools gather intelligence you can apply to other acquisition channels. </li></ul>
  21. 21. Income Access <ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>+1 514 849 8595 </li></ul>