Social Media Overview

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This deck was presented on February 16, 2011 at an entrepreneurship conference in Dallas, TX put on by the Baylor Angel Network.

This deck was presented on February 16, 2011 at an entrepreneurship conference in Dallas, TX put on by the Baylor Angel Network.

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  • 1. Social Media Overview
    BAN Entrepreneurship Information Series
    Wednesday, February 16, 2011
  • 2. Agenda
    Introduction to social platforms
    Facebook
    Twitter
    LinkedIn
    Blogs
    YouTube
    Quora
    Introduction to monitoring and measuring
    Argyle Social
    Hootsuite
    CoTweet
    Tweetdeck
  • 3. Facebook
    500 million+ active users
    People spend over 700 billion minutes per month on Facebook
    Average user has 130 friends
    Average user is connected to 80 community pages, groups and events
    Average user creates 90 pieces of content each month
    250 million+ people engage with Facebook from external websites every month
    200 million+ users access Facebook from their mobile device
    People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users
    http://www.facebook.com/press/info.php?statistics
  • 4. FacebookOfficial Page vs. Personal Profile
    Personal Profile
    Personal presence on Facebook
    People have personal profiles
    Official Page
    Professional presence on Facebook
    Businesses have official pages
    Official pages are administered by people who have personal profiles
    The public can not see who administers official pages
    Customizable
  • 5. FacebookHow To Use An Official Page for Your Business
    Use the Wall to interact with your followers
    Promote blog posts
    Provide unique content that elicits engagement
    Provide quality information in the Info tab
    Schedule Events
    Provide extra information in custom tabs
    Build brand loyalty
  • 6. Twitter
    As of September 2010, Twitter has 175 million users
    95 million tweets are written per day
    Tweets are 140 characters long and may consist of text and links
    Every Twitter account is associated with a unique email address
    Over 16% of all new Twitter users are starting out on mobile devices (as of 9/10)
    http://twitter.com/about
  • 7. TwitterHow To Say What You Want To Say
    Hashtag(#) – Used to take part in conversation around certain topic. Examples:
    #BAN
    #SuperBowl
    Reply (aka @Mention) – A tweet that addresses a specific person or is about a specific person but is not private
    Direct Message (DM) – A tweet that addresses a specific person and is private between the tweeter and the recipient; akin to a text message or email
  • 8. LinkedIn
    90 million registered users as of December 31, 2010
    October, November, and December 2010 averaged 65 million unique visitors
    Same period averaged 5.5 billion pageviews
    Gains a new member every second
    http://mashable.com/2011/01/28/linkedins-ipo-an-overview/
    http://press.linkedin.com/about/
  • 9. LinkedInThe No-Fun Social Network for You and Your Biz
    Make sure your personal profile is pristine with the most up to date information on your professional life
    Create a profile for your business
    The personal profile of you and your employees will link to and from the business page
    Gives your business a human factor
    Post your LinkedIn page on your Facebook page and vice versa
    Participate in group discussions to show expertise and authority
  • 10. Blogs
    Wordpress and Blogger are 2 popular blogging platforms
    Creating a blog allows your business to market through information sharing
    People come to your website to gather information about your business and your industry
    A blog allows your business to demonstrate expertise and authority in your industry
    Find a way to rise above the noise and tell a story that reverberates across many platforms and resonates with your audience(s)
  • 11. BlogsHow To Tell Your Story
    Get your team on board
    Authenticity is key.
    Make blogging one part of everyone’s responsibility and not the responsibility of one person.
    Create an editorial calendar and stick to it.
    Start slow and ramp up.
    Don’t love it and leave it.
  • 12. YouTube
    2 billion+ views per day
    35 hours of video uploaded every minute
    Over 4 million people are connected and auto-sharing to at least one social network
    An AutoShared Tweet results in ~6 new youtube.comsessions
    50+% of videos on YouTube have been rated or include comments from the community
    YouTube mobile gets over 100 million views a day
    http://www.youtube.com/t/press_statistics
  • 13. YouTubeYour Business in Technicolor
    Video is the richest and most dynamic form of content available today
    Mix up your blog with an occasional vlog
    YouTube can be a hosting site that feeds into your website, your blog, and your Facebook page
    YouTube videos that are properly titled and tagged can help you in searches
  • 14. Quora
    Launched in late 2010
    No stats on current user base
    “A continually improving collection of questions and answers created, edited, and organized by everyone who uses it.”
    Specific guidelines for question-asking
    Akin to Twitter as users have followers, a following, and a profile.
    Questions divided by topic for easy following and filtering
    Like LinkedIn Groups and Discussions, Quora is a great way to demonstrate industry knowledge and expertise in a non sales-y setting.
    Invitation no longer required.
  • 15.
  • 16. Intro to Monitoring & Measuring
    Importance of Monitoring
    Are your business’ efforts working?
    Are people responding to your business’ campaigns?
    What conversations can I start? In which can I participate?
    Importance of Measuring
    Which campaigns have been most successful in terms of engagement? Least successful?
    Am I achieving my business objectives?
    Which platforms should we continue to maintain and which should we delete and abandon?
  • 17. Monitoring Tools
    Hootsuite
    Low cost
    Has some (minimal) measurement features
    Easy to use and navigate
    Supports Twitter, Facebook, Facebook Pages, LinkedIn, Ping.fm, Wordpress, MySpace, Foursquare, and Mixi
    Allows teams and assignments
    Originally built for personal use
    CoTweet
    Built for a company
    Has team collaboration features
    Supports Twitter (free) and Facebook (paid)
    Has measurement features which are limited in the free edition and more robust in the paid edition
    Tweetdeck
    Desktop solution that runs on Adobe Air
    Designed for personal use
    Supports Twitter, Facebook, MySpace, and LinkedIn
    Argyle Social
    Robust monitoring and measuring interface
    Built for company and/or agency use
    Offers several tiers of pricing for different needs and business sizes
    Supports Facebook and Twitter
    Makes it easy to segment posts into campaigns and measure the effectiveness of different campaigns over time
  • 18. Measuring Tools
    Some monitoring tools have measurement and reporting built in
    The degree to which a measurement tool is “good” varies by your business’ specific goals.
    Google Analytics for website traffic
    Facebook Insights for brand awareness
    Radian6 for listening
    One size does not fit all.
  • 19. Find Me:
    casey@clbsocialcommunications.com
    @CaseyLBrewton
    facebook.com/CLBSocialCommunications
    http://clbsocialcommunications.com
    http://www.quora.com/Casey-Brewton
    http://www.linkedin.com/in/caseybrewton