MCN MW Debate                         If you need to specify a digital strategy,                                   you’ve ...
the permeability of place                         The Future of Interactive Media                                  Bruce W...
EVERY publishing  model is EVOLVINGThursday, April 12, 12
UI & UX  are also EVOLVINGThursday, April 12, 12
We’re really talking about  DIGITAL PRESENCEThursday, April 12, 12
Content vs Presentation vs Use                         CREATORS                         CONSTRUCTORS                      ...
CreatorsThursday, April 12, 12
Content will be        Creators  PICKED APARTThursday, April 12, 12
Metadata is more       Creators  IMPORTANTThursday, April 12, 12
resistance is          Creators  futileThursday, April 12, 12
embrace                Creators  the changeThursday, April 12, 12
ConsumersThursday, April 12, 12
data                   Consumers  is everywhereThursday, April 12, 12
objects                Consumers  have meaningThursday, April 12, 12
devices                Consumers  matter lessThursday, April 12, 12
interactions           Consumers  are everywhereThursday, April 12, 12
mobile is              Consumers  personalThursday, April 12, 12
ConstructorsThursday, April 12, 12
HCI is                 Constructors  on the riseThursday, April 12, 12
Integrate with         Constructors  spaceThursday, April 12, 12
Design for             Constructors  verbsThursday, April 12, 12
Create delightful      Constructors  interactionsThursday, April 12, 12
Understand the         Constructors  differences  in similar thingsThursday, April 12, 12
HTML5 is only a        Constructors  baselineThursday, April 12, 12
Make data              Constructors  transportableThursday, April 12, 12
Users want to          Constructors  shareThursday, April 12, 12
These new experiences   Constructors  are pan-platformThursday, April 12, 12
interactions           Constructors  are the brandThursday, April 12, 12
thanks                         Bruce Wyman                         bwyman@teufelkind.net                              @bwy...
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Mw2012 interactivity

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The Permeability of Place : The Future of Interactivity, part of the Digital Strategies session at MW2012.

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  • Mw2012 interactivity

    1. 1. MCN MW Debate If you need to specify a digital strategy, you’ve already lost Bruce Wyman & Rob Stein will now argue…Thursday, April 12, 12
    2. 2. the permeability of place The Future of Interactive Media Bruce Wyman bwyman@teufelkind.net @bwymanThursday, April 12, 12
    3. 3. EVERY publishing model is EVOLVINGThursday, April 12, 12
    4. 4. UI & UX are also EVOLVINGThursday, April 12, 12
    5. 5. We’re really talking about DIGITAL PRESENCEThursday, April 12, 12
    6. 6. Content vs Presentation vs Use CREATORS CONSTRUCTORS CONSUMERSThursday, April 12, 12
    7. 7. CreatorsThursday, April 12, 12
    8. 8. Content will be Creators PICKED APARTThursday, April 12, 12
    9. 9. Metadata is more Creators IMPORTANTThursday, April 12, 12
    10. 10. resistance is Creators futileThursday, April 12, 12
    11. 11. embrace Creators the changeThursday, April 12, 12
    12. 12. ConsumersThursday, April 12, 12
    13. 13. data Consumers is everywhereThursday, April 12, 12
    14. 14. objects Consumers have meaningThursday, April 12, 12
    15. 15. devices Consumers matter lessThursday, April 12, 12
    16. 16. interactions Consumers are everywhereThursday, April 12, 12
    17. 17. mobile is Consumers personalThursday, April 12, 12
    18. 18. ConstructorsThursday, April 12, 12
    19. 19. HCI is Constructors on the riseThursday, April 12, 12
    20. 20. Integrate with Constructors spaceThursday, April 12, 12
    21. 21. Design for Constructors verbsThursday, April 12, 12
    22. 22. Create delightful Constructors interactionsThursday, April 12, 12
    23. 23. Understand the Constructors differences in similar thingsThursday, April 12, 12
    24. 24. HTML5 is only a Constructors baselineThursday, April 12, 12
    25. 25. Make data Constructors transportableThursday, April 12, 12
    26. 26. Users want to Constructors shareThursday, April 12, 12
    27. 27. These new experiences Constructors are pan-platformThursday, April 12, 12
    28. 28. interactions Constructors are the brandThursday, April 12, 12
    29. 29. thanks Bruce Wyman bwyman@teufelkind.net @bwymanThursday, April 12, 12

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