Mw2012 interactivity

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The Permeability of Place : The Future of Interactivity, part of the Digital Strategies session at MW2012.

The Permeability of Place : The Future of Interactivity, part of the Digital Strategies session at MW2012.

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Transcript

  • 1. MCN MW Debate If you need to specify a digital strategy, you’ve already lost Bruce Wyman & Rob Stein will now argue…Thursday, April 12, 12
  • 2. the permeability of place The Future of Interactive Media Bruce Wyman bwyman@teufelkind.net @bwymanThursday, April 12, 12
  • 3. EVERY publishing model is EVOLVINGThursday, April 12, 12
  • 4. UI & UX are also EVOLVINGThursday, April 12, 12
  • 5. We’re really talking about DIGITAL PRESENCEThursday, April 12, 12
  • 6. Content vs Presentation vs Use CREATORS CONSTRUCTORS CONSUMERSThursday, April 12, 12
  • 7. CreatorsThursday, April 12, 12
  • 8. Content will be Creators PICKED APARTThursday, April 12, 12
  • 9. Metadata is more Creators IMPORTANTThursday, April 12, 12
  • 10. resistance is Creators futileThursday, April 12, 12
  • 11. embrace Creators the changeThursday, April 12, 12
  • 12. ConsumersThursday, April 12, 12
  • 13. data Consumers is everywhereThursday, April 12, 12
  • 14. objects Consumers have meaningThursday, April 12, 12
  • 15. devices Consumers matter lessThursday, April 12, 12
  • 16. interactions Consumers are everywhereThursday, April 12, 12
  • 17. mobile is Consumers personalThursday, April 12, 12
  • 18. ConstructorsThursday, April 12, 12
  • 19. HCI is Constructors on the riseThursday, April 12, 12
  • 20. Integrate with Constructors spaceThursday, April 12, 12
  • 21. Design for Constructors verbsThursday, April 12, 12
  • 22. Create delightful Constructors interactionsThursday, April 12, 12
  • 23. Understand the Constructors differences in similar thingsThursday, April 12, 12
  • 24. HTML5 is only a Constructors baselineThursday, April 12, 12
  • 25. Make data Constructors transportableThursday, April 12, 12
  • 26. Users want to Constructors shareThursday, April 12, 12
  • 27. These new experiences Constructors are pan-platformThursday, April 12, 12
  • 28. interactions Constructors are the brandThursday, April 12, 12
  • 29. thanks Bruce Wyman bwyman@teufelkind.net @bwymanThursday, April 12, 12