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Online Marketing Primer

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A presentation I wanted to give at BarCamp Miami 2009.

A presentation I wanted to give at BarCamp Miami 2009.

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    Online Marketing Primer Online Marketing Primer Presentation Transcript

    • Basics of online marketing
      • By Auston Bunsen
      • http://www.leadlogsys.com
    • What is online marketing?
      • It’s marketing...
      • But probably not like you’re used to
      • Your customers are more responsive...
      • And it could be more resource intensive (than say, a print ad)
    • Bases to cover?
      • Search Engines(Google, Yahoo, MSN/Live)
      • Social Media(Digg, Twitter, Facebook, etc)
      • Banner (Affiliates, Retargeting, Ad Buys)
    • Search Engines
      • Most Effective & Measurable (for now)
      • PPC campaigns across big 4? (Clickable)
      • SEO should come naturally (Dont buy links)
      • Tips: Press Releases, Link Bait(Hilary Swank), Blogging, Related content, relationships.
    • Social Media
      • Probably most resource intensive & hard to measure.
      • Are you monitoring twitter(Tweetdeck, Twhirl, Twitterific, etc)?
      • Are your products/services/blog posts often shared (TwitThis, AddThis)?
      • Services to check out: Digg, YouTube, Twitter, MySpace, Facebook, Tumblr, Delicious, etc.
    • Banner Ads
      • Most common, easiest to measure.
      • Retargeting works.
      • Affiliate advertising can work .
      • Ad buys - generally dont work (in an e-commerce context, in my experience)
    • All of that was great, but....
      • You NEED to have an excellent user experience when you get a visitor.
      • All of the effort outlined WILL NOT matter if you don’t measure - analytics is key.
      • Tools to help increase monetization: Google Analytics, GetClicky, UserFly, CrazyEgg & ClickTale.
    • Questions? [email_address]