THE LIONS 2011
ELECTROLUX GREENLAUNCHING A NEW RANGE OF ECOVACUUMS ACROSS EUROPE ANDAROUND THE WORLD.THEY ARE JUST LIKE NORMAL VACUUMSBUT...
WHAT DID THEY DO?                    3
RESULTSTHE FIRST PHASE OF THE CAMPAIGNHAS ALREADY REACHED OVER 65MILLION PEOPLE AND TRIPLEDDISTRIBUTION OF ELECTROLUX’S GR...
NABWANTED TO DIFFERENTIATE FROM THEBIG THREE BANKS                                   5
WHAT DID THEY DO?                    6
RESULTS22% LIFT IN PROFIT3.6% INCREASE IN THE MORTAGEBOOKTHE BREAK UP GENERATED $5 MILLIONOF EARNED PR MEDIA IN A SINGLE D...
DOKTOR PROKTOR AND THE END OF THEWORLD MAYBEA CHILDREN’S BOOK ABOUT A MOONCHAMELEON.                                    8
WHAT DID THEY DO?                    9
RESULTSMASSIVE COVERAGEBOOK TO NUMBER ONEEVERY SECOND CHILD IN NORWAYATTENDED                               10
LINKSHTTP://THEINSPIRATIONROOM.COM/DAILY/2010/ELECTROLUX-VAC-FROM-THE-SEA/HTTP://THEINSPIRATIONROOM.COM/DAILY/2011/NAB-BRE...
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The PR Lions 2011

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A quick review of three of the PR Lions winning entries from Cannes.

Published in: Business, Travel
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The PR Lions 2011

  1. 1. THE LIONS 2011
  2. 2. ELECTROLUX GREENLAUNCHING A NEW RANGE OF ECOVACUUMS ACROSS EUROPE ANDAROUND THE WORLD.THEY ARE JUST LIKE NORMAL VACUUMSBUT THEY USE LESS POWER. 2
  3. 3. WHAT DID THEY DO? 3
  4. 4. RESULTSTHE FIRST PHASE OF THE CAMPAIGNHAS ALREADY REACHED OVER 65MILLION PEOPLE AND TRIPLEDDISTRIBUTION OF ELECTROLUX’S GREENRANGE. 4
  5. 5. NABWANTED TO DIFFERENTIATE FROM THEBIG THREE BANKS 5
  6. 6. WHAT DID THEY DO? 6
  7. 7. RESULTS22% LIFT IN PROFIT3.6% INCREASE IN THE MORTAGEBOOKTHE BREAK UP GENERATED $5 MILLIONOF EARNED PR MEDIA IN A SINGLE DAY. 7
  8. 8. DOKTOR PROKTOR AND THE END OF THEWORLD MAYBEA CHILDREN’S BOOK ABOUT A MOONCHAMELEON. 8
  9. 9. WHAT DID THEY DO? 9
  10. 10. RESULTSMASSIVE COVERAGEBOOK TO NUMBER ONEEVERY SECOND CHILD IN NORWAYATTENDED 10
  11. 11. LINKSHTTP://THEINSPIRATIONROOM.COM/DAILY/2010/ELECTROLUX-VAC-FROM-THE-SEA/HTTP://THEINSPIRATIONROOM.COM/DAILY/2011/NAB-BREAK-UP-WITH-RIVAL-BANKS/HTTP://THEINSPIRATIONROOM.COM/DAILY/2011/DOKTOR-PROKTOR-AND-THE-END-OF- THE-WORLD-MAYBE-MONSTERS/HTTP://WWW.SLIDESHARE.NET/FABIANOCOURA/QUOTES-FROM-CANNES-LIONS-2011HTTP://ADSOFTHEWORLD.COM/TAXONOMY/AWARDS/CANNES_LIONS_2011HTTP://CREATIVECRIMINALS.COM/ONLINE/KLM-SURPRISE/HTTP://WWW.CONTAGIOUSMAGAZINE.COM/2011/06/CANNES_LIONS_5.PHPHTTP://WWW.CANNESLIONS.COM/ 11
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