Marketing Management 16th edition by Philip Kotler test bank.docx
Tycoon Systems Inc - overview for corporate education v.1.14
1. TM
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
Business Simulation
IN CORPORATE EDUCATION
TM
TM
2. TM
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
Tycoon Systems Inc
• Real-Time web-based business simulations
• Used globally in top business schools and corporate education
• Extremely flexible, with several formats and opportunities
3. TM
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
Advanced solutions for 21st Century educational challenges
• Capacity for many thousands
of users, players or teams
• Accessible from anywhere
on the planet, 24/7 using
standard computers &
browsers (Internet Explorer,
Firefox, Chrome etc)
• All projects run on Tycoon’s
high speed webservers
Webserver based simulations
4. TM
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
Tycoon Systems Team
Bryan Rimmer CEO
Director Executive Education – Madrid, Spain
Former London Business School Faculty. Many years
management development with Exxon, Schlumberger, Eli
Lilly, Glaxo-Wellcome, SABIC, Dow Chemical …
Darren Keegan
Director UK – Glasgow, UK
Business simulation specialist –Telefonica, Kiewit, DukeCE &
EHL Lausanne. Faculty member University of Glasgow, DBA
research (business simulations) Edinburgh Business School
Ralf Hühnerfeld
Country Manager Germany - Düsseldorf, Germany
Highly experienced in personnel management, HR,
leadership development, internal / external trainer and
change consultant/coach. Daimler AG and others
Dan Topf
VP Americas - Iowa, USA
Successful executive change programs at Kiewit, Weitz
Company, Accenture, ING Group, Deere & Company,
Microsoft, Rockwell-Collins, Wells Fargo
Antonio Dirceu de Miranda
Marketing Partner Brazil – Sao Paulo, Brazil
Visiting Professor Fundação Dom Cabral & Fundação Getúlio
Vargas. VP Citibank, MD Mfrs Hannover Trust, Treasurer
Rabobank, CEO BankRisk Educational Group
Thomas Lehnert President
Systems Designer – Nürnberg, Germany
Original creator of business simulations
throughout the world, Volkswagen, Siemens,
SABIC, IIMA, Kiewit, Goodyear …
Ameya Mahadeshwar
VP Asia-Pacific - Mumbai, India
India Knowledge Management Group
Infosys, expert in customised simulation
design - market development India /South Asia
Kathryn Larson
New Markets Specialist – Colorado, USA
20 yrs experience in simulation & instructional design;
business development and consulting in logistics,
manufacturing, energy & franchise industries.
Ricardo Lucas Fernández
Director LatAm & Spain – Lima, Peru
Managing Director LATAM for EEN Business School
Network. Professor EOI Madrid, EEN Madrid, ESESA
Malaga, CESAE Madrid. Channel Manager Iberia
Novell-WordPerfect Spain; CEO Lucas Training
Jean-Pierre Carlin
Country Manager France – Paris, France
Faculty La Rochelle Business School & EHL Lausanne.
C-level executive ACCOR SA, Dep. CFO EMEA, CFO
Accor UK; Fin. Control IBM, Auditor KPMG France
5. TM
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
Flexible Formats for many teaching situations …
Individual Learning - Single Player
Self-study / e-learning / distance learning – from 2 hours to several weeks. Learning
materials provided, or customised. Low cost start options
Automated Simulation Courses
Pre-programmed, automated simulation courses over weeks, offering a complete
business education solution. Single or MultiPlayer
Team-based learning – MultiPlayer classes
Coordinated sessions to teach specific seminars - with live competition between
teams, in-class, for several hours – ask for cost quotation
Long run development programs -Team-based learning
Run for one week, several weeks or even longer, linked to corporate educator’s
objective : weekly tasks, feedback & discussions - in class or online
Tournaments - Individual or team
Inter-department tournaments and competitions with prizes for winners, from 50
teams or players up to 10,000; from 1 day to several weeks or months – variable cost,
from $5,000 to $50,000
How our simulations are used
6. TM
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
Tycoon Systems simulations are distinctive and unrivalled
• Multi-Language capability
All simulations can be run simultaneously
in 12 languages including English, Spanish,
Chinese, German, Russian – instantly !
• Self-Serve, scalable business model
Administrators or professors can configure
their own courses easily, and accommodate
larger numbers as growth occurs
• Modular Flexibility
Extra simulation features can be
included or excluded according to need
• Special Case Studies/ Scenarios
Easy to configure Scenario editor –
allowing administrators to set up
special case studies
Tycoon’s Unique Features
7. TM
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
Use Tycoon proprietary Learning Center or integrate with LMS
• Administrators and Educators can:
• Configure simulation seminars and courses
• Enrol participants in seminars
• Design automated schedules
• Track scores and participation in online gradebooks
• Manage from 10’s to many thousands of users
• Add local branding (permissions needed)
• Integrate with most LMS systems for seamless operation (API needed)
LMS and Learning Centers
8. TM
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
Pre-set Industrial examples
Specific Industry Simulation Models, ready to use…
• Low Cost Single User and MultiPlayer versions available
• Variety of industries, across manufacturing, service industries, banking …
• Integrated Scenario/Case Study Editor to bring fresh challenges to users
9. TM
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
Customisation Projects
Connection to - and synergy with - real business…
• Tycoon supplies corporate education simulations to major business around the
world
• Deliver of low cost, high-quality customised models based on real
businesses - some examples:
• SABIC - Saudi Basic Industries Corporation
3-year program for finance specialists and general managers in one
of the world’s largest petrochemical producers – 200 managers trained
• Volkswagen / MMI : Germany and Brazil
Customised solution for VW dealer training being rolled out globally.
Brazil training for ASSOBRAV via Fundação Dom Cabral, Brazil’s top
Business School. Hundreds of users trained between 2009 and 2011
• Telefonica – Spain and Latin America
Model of Global Telecoms Market created for 3-day Internal MBA program
for hi-potential managers – 100 managers trained
• Kiewit Corporation - USA and Canada
Construction and project bidding simulation, with major Talent
Management focus to develop 200 senior managers between
2009-2011
10. TM
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
We work with some of the world’s top business
schools
• Fundação Dom Cabral, Brazil
Brazil’s top Business School - Strategic Partnership for Executive
Education – Several high level corporate education programs 2011/12
• Politecnico Milano/Torino (POLITO)
Italy’s top Design & Engineering Schools - Entrepreneurship &
Innovation programs for 150 Masters students in each of 2010/11/12.
• ESC La Rochelle, France
Top Hospitality Management Faculty in France – Strategic Marketing
in Hospitality Industry November 2011. MBA program of 50 students
• TiasNImbas Business School, Eindhoven
Best Business School in Holland - Online promotion of MBA program in
2011. 1,000 applicants used trial simulation as part of brochure process
• George Washington University, USA
Entrepreneurship & business management programs 2009-2011 –
online classes and classroom delivered to classes of up to 50 students
Some Global University Clients
11. TM
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
Business School Competitions
Major Sponsorship Opportunities ….
• ESB Reutlingen, Germany
Week-long business competition for top students - ESB Business Cup
100 teams for each of 2009, 2010, 2011
• IIMA – Indian Institute of Management Ahmedabad
Annual “Mousetrap” competition event, for 600 teams (2,000 students) from
business schools all around the world each year. Part of IIMA’s famous Business
Festival “Confluence”. From 2006 – 2011
• IIMK – Indian Institute of Management Kozhikode
Annual Business Festival used our simulation Banking for their competition
event in 2011 - 100 teams of 3 students, for 2nd year
• IIFT – Indian Institute of Foreign Trade, New Delhi
International Trading style competition event, 200 teams of 3 students
• MBA Games Canada – 2010 and 2011
National competition between teams and individuals from 30 top Canadian
Business Schools – up to 120 participants per year
12. TM
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
Teaching Basic Concepts
Use for interactive teaching in basic classes
• Our teaching programs have explored
areas such as:
• Marketing … 4P’s, product life cycle …
• Manufacturing Management
• Inventory Management
• Competition and Business
• Finance and Accounting
• Fundamentals of Economics
• “MultiSector Classic” simulations allow lower level
exploration of basic concepts, using 16 industry
sectors; in single- and multi-player formats
13. TM
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
Teaching Higher Level Concepts
Ideal platform to explore complex issues
at MBA/Executive level
• Our teaching programs have explored areas such as:
• Sustainability & CSR
• Knowledge Management
• Strategic Marketing
• New Product Development
• HR management
• Advanced Financial issues - Valuation,
• Price/Earnings, Cost of Capital,
• Performance ratios,
• Mergers &Acquisitions …
• Balanced Scorecard and KPIs
• Banking and Basel 3 regulation
• Construction bids, Gantt charts …
• Sales Territory Management
• Globalisation of Business
14. TM
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
Tycoon Systems Inc
Tycoon Systems Simulations – a 21st
Century Platform
• New Learning Methodologies – Capitalize on migration of
Learning and Teaching methods to web-based delivery, game
playing and interactive technologies
• Automated Delivery - Large scale solution, capable of
supporting MILLIONS of users
• New Designs - Flexible design process creates exciting new
models, simulations and scenarios every month
• Customisation - Low cost process : from $5,000 to $100,000+
depending on complexity
• Web-Based Delivery - Simultaneous connection for users in all
parts of the USA or the world, at low cost
• Competitions - Huge opportunity for large scale, sponsored
competitions between corporate offices or departments
15. TM
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
Tycoon Systems Inc.
501 Silverside Rd Ste 105, Wilmington, DE 19809, USA
+1 302 476 2671
www.industrymasters.com
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
TM