Modeling Concepts ~ IA Summit 2009

Modeling Concepts New IA Techniques for a Web 2.0 World by Dan Brown, EightShapes IA Summit 2009, Memphis, TN, USA 1 Monday, March 23, 2009

Agenda What and Why ✦ The Basics: Node Models ✦ Planning Decisions ✦ Content Decisions ✦ Concept Models in Process ✦ Other Kinds of Models ✦ 2 Monday, March 23, 2009

Introductions About Me ✦ About You ✦ Who are you? ✦ Where do you work? ✦ Why are you here? ✦ 3 Monday, March 23, 2009

What and Why 4 Monday, March 23, 2009

Social Networking in the Geography Functional Silos Social helps overcome Workers Obstacles Networking like... Time Contribut- ors are Financial Constraints Creators Watchers Participants conceal limit depends on Curators Innovation Evangelists Subject Customers Matter Problem- Experts Solving must encourage Productivity & depend Work Interactions Resources support Colleagues on Efﬁciency Product Corporate depends on Culture Responsive- ness Partners Knowledge must embrace must value Support exposes Sharing Flexibility Feedback Technology enables Platform sits on Virtual Environment 5 Monday, March 23, 2009

How this helped... Highlights otherwise buried ✦ concepts. Shifts conversation. ✦ Draws connections. ✦ Conveys complex relationships. ✦ Eliminates redundancies. ✦ Contextualizes concepts. ✦ 6 Monday, March 23, 2009

In the landscape of 7 Monday, March 23, 2009

vs. Site Maps 8 Monday, March 23, 2009

vs. Flow Charts 9 Monday, March 23, 2009

vs. Quantitative Charts 10 Monday, March 23, 2009

What do concept models 11 Monday, March 23, 2009

What do they accomplish? 12 Monday, March 23, 2009

What would YOU use concept models 13 Monday, March 23, 2009

The Basics 14 Monday, March 23, 2009

Characteristics 15 Monday, March 23, 2009

Variations 16 Monday, March 23, 2009

Bidding Events include Training, Mock Auction, Live Auction. Events inherit most properties from the main auction object. RESULTS ROUNDS ITEMS BIDDING EVENT EVENT EVENT RESULTS BIDDERS USER POOL ITEM MASTER LIST AUCTION CONTACTS BIDDERS MASTER LIST ITEM DEFINITION APPLICATION EVENT EVENT EVENT AUCTION SCHEDULE QUALIFYING RULES SUPPORTING BIDDING BIDDERS TECH BIDDERS MATERIALS PROCESSING BIDDERS GUIDE PUBLIC TRAINING NOTICES MATERIALS 17 Monday, March 23, 2009 Auction Manager Redesign Version: 0.1 La

18 http://www.freepress.net/ownership/atthistory Monday, March 23, 2009

CONTENT Feedback Taxonomy Instruction Metadata INTERACTION Flow Fields STRUCTURE 19 Monday, March 23, 2009

20 Monday, March 23, 2009

is program coach associated with is which associated coaches supports with is family athlete sport supported plays by of Special Olympics has friend featured nected through participates competed who became in in in sporting who leads who helped volunteer initiative sponsor event local fund who encouraged who helps who then which which friend to become with helped with initiated contacted fundraising volunteer event 21 Monday, March 23, 2009

Type creates Product Manufacturer prepares describes demo/video Document spec references catalog brochure creates describes uses Solution Editor describes writes contributes to Content rates Builder article 23 review Monday, March 23, 2009

When to use 24 Monday, March 23, 2009

Planning Decisions 25 Monday, March 23, 2009

The Decisions 26 Monday, March 23, 2009

Audience 27 Monday, March 23, 2009

Audience 28 Monday, March 23, 2009

Exercise Create a simple node model 29 Monday, March 23, 2009

Film Distribution The primary agenda of the distributor is to apply to all films subsequently booked, convince the exhibitor to rent, or \"book\", each although on occasion some of the terms, such film. To this end the distributor usually as the percentage of the gross to be paid by arranges industry screenings for exhibitors, the exhibitor, may be varied with regard to a and uses other marketing techniques that will particular film. make the exhibitor believe they will profit financially by showing the film. The distributor must also ensure that enough film prints are struck to service all contracted Once this is accomplished, the distributor then exhibitors on the contract-based opening day, secures a written contract stipulating the ensure their physical delivery to the theater by amount of the gross ticket sales to be paid to the opening day, monitor exhibitors to make the distributor (usually a percentage of the sure the film is in fact shown in the particular gross after first deducting a \"floor\", which is theatre with the minimum number of seats and called a \"house allowance\" (also known as the show times, and ensure the prints' return to \"nut\"), collect the amount due, audit the the distributor's office or other storage exhibitor's ticket sales as necessary to ensure resource also on the contract-based return the gross reported by the exhibitor is accurate, date. In practical terms, this includes the secure the distributor's share of these physical production of film prints and their proceeds, and transmit the remainder to the shipping around the world (a process that is production company (or to any other beginning to be replaced by digital distribution) intermediary, such as a film release agent). as well as the creation of posters, newspaper Ordinarily there are standard blanket contracts and magazine advertisements, television between a distributor and an exhibitor that commercials, trailers, and other types of ads. 30 Monday, March 23, 2009

Content Decisions 31 Monday, March 23, 2009

Concept Models in Process 33 Monday, March 23, 2009

Uses 36 Monday, March 23, 2009

Impact on Content 37 Monday, March 23, 2009

Exercise Share your model 44 Monday, March 23, 2009

Other Concept Models 45 Monday, March 23, 2009

PRODUCT Component Offerings Resources PRODUCT PRODUCT Category Trends Industries PRODUCT Edition Solutions Customer Proﬁles SOLUTION Articles, etc. Products Press Release Software Hardware SERVICE Services Case Studies SERVICE Multimedia Category Education & Training Initiatives THEME Promotions Events Partners GROUP Downloads Forums Policies Suppliers Governance PREVIEW Documentation Jobs ARTICLE Investor Relations User Groups Overview EVENT Support Company HOME 47 Monday, March 23, 2009

Preference A Segment 1 Segment 2 Priorities: blah. Priorities: blah. Concerns: blah. Concerns: blah. Aptitude: blah. Aptitude: blah. Design Strategy: Design Strategy: • Design Principle. • Design Principle. 45-74 45-74 25-44 25-44 • Design Principle. • Design Principle. • Design Principle. • Design Principle. 13-24 13-24 • Design Principle. • Design Principle. Interests by Age Group Interests by Age Group • Interest • Interest • Interest • Interest • Interest • Interest Behavior A Behavior B Segment 3 Segment 4 Priorities: blah. Priorities: blah. Concerns: blah. Concerns: blah. Aptitude: blah. Aptitude: blah. Design Strategy: Design Strategy: 45-74 45-74 25-44 25-44 • Design Principle. • Design Principle. • Design Principle. • Design Principle. 13-24 13-24 • Design Principle. • Design Principle. • Design Principle. • Design Principle. Interests by Age Group Interests by Age Group • Interest • Interest • Interest • Interest Preference B • Interest • Interest 48 Monday, March 23, 2009

Users may add a portlet more than once to any of their portals, though portlets Two portlets of the same type share a BUT two portlets of the same type 1 2 3 added in one place are not automatically added elsewhere. data source. may appear di erently. !\"#$%&$'() !\"#$%&$'(* !\"#$%&$'() !\"#$%&$'(* !\"#$%&'()*+ !\"#$%&'()*0 Changing the look of one portlet BUT changes to the data source from 4 5 does not a ect the appearance of one portlet do a ect other portlets other portlets of the same type. of the same type. &\"#12)1 !\"#$%&$'() !\"#$%&$'(* !\"#$%&$'() !\"#$%&$'(* ,-* ./%(\" 49 Monday, March 23, 2009

Conceptual Model of a Community Centric WebSite. Social Technographics Pro le Of Website Audience Au d i e n ce ( B l o g g e r ) S i te w/detachable LEGEND s h a re d co nte nt Current Audience 35-44 Index: All adults = 100 Future Audience 25-34 Creators 21% 100/129 27% Brand Umbrella 42% Critics 114/108 40% Public Internet Collectors 19% 100/111 21% Community 32% Joiners 91/149 52% Core Tools Spectators 68% 99/104 B ra n d 72% (Wish List, Shopping, Pro le) Ap e r t u re 27% Inactives 108/76 19% Brand Module D a t a f r o m F o r r e s t e r R e s e a r c h Te c h n o g r a p h i c s ® s u r v e y s , 2 0 0 8 . F o r f u r t h e r d e t a i l s o n t h e S o c i a l Te c h n o g r a p h i c s p r o f i l e , Branded Theme Module s e e g r o u n d s w e l l . f o r r e s t e r. c o m . B ra n d B ra n d Marketing Spiral on a Community Centric WebSite Lifestyle/Editorial Community Community Content (article, idea, comment, tip) A nity Community Member Conversation In uencer L i fe s t y l e / B ra n d Participation Internal Marketing Ed i to r i a l Resource Branded Engagement Public Content Interaction Audience [Non-member] B ra n d © David//Armano Wi l l Eva n s Awareness Us e r E x p e r i e n ce Arc h i te c t S e m a nt i c Fo u n d r y, L LC 50 http://blog.semanticfoundry.com/expertise/strategic-design/ Monday, March 23, 2009

agenda agenda tool message tool message tool message skills habits skills habits 51 Monday, March 23, 2009

Exercise Adapt your model or iterate upon it 52 Monday, March 23, 2009

What are your take-awa 53 Monday, March 23, 2009

Thanks! dan@eightshapes.com social networks: 54 Monday, March 23, 2009

Modeling Concepts ~ IA Summit 2009

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