The document discusses metrics and learnings from an app launch over the past few weeks. It reports 40k sessions and 5k downloads with a 4-5% conversion rate without any promotions. Key learnings included that consistent marketing is needed, Singapore is a viable alternative to Silicon Valley, and the team was pulling in different directions over priorities. This week's tasks are to determine the company's direction, finalize exit terms, and have investor meetings in preparation for the upcoming launch.

1. David Truong
David Chiapoco
Cyril Gaillard

2. THE WEEK(S) JUST GONE...
The Business
•Gearing up for launch - 19 July
•localisation for English speaking countries
•Singapore trip was ‘enlightening’
• Chats with successful entrepreneurs and
investors
•viable alt to SV
•Beta testers
•Investor interest

3. METRICS
Sessions: 40k
Downloads: 5k
Conversion: 4-5% (optimised at 4%)
Past 2 weeks - no promotions/PR/marketing

4. WHAT WE HAVE LEARNED
•Singapore is viable alt to SV
•Apps need consistent promotion and marketing
•Alternatively, our referral mechanisms suck (updated in
launch)
•App space is specialised - lots of people don’t ‘get it’
•Team pulling in different directions

5. WHAT WE HAVE LEARNED
•Team
•Lifestyle vs $100m vs Side project
•Exit terms TBC

6. THIS WEEK...
•Work out what we’re doing
•restructure team/company? wind up? stay in
melb? etc
•Finalise exit terms
•investor meetings (3-5)
•gear up for launch