DISRUPTION AS 
AN ECOSYSTEM 
by @ briansolis
“Why change? It’s the way 
things have always been 
done…” - Said no entrepreneur ever
Everything can be different.
Incrementalism improves something iteratively 
Innovation introduces us to something new 
Disruption interrupts norms and changes behavior
Ecosystem: 
Any system of interconnecting and 
interacting parts, as in a business: 
The success of Apple’s ecosystem depends 
on hardware/software integration.
#questioneverything
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LeWeb 2014: Disruption as an Ecosystem by Brian Solis