• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Internet Marketing and SEO Syracuse NY
 

Internet Marketing and SEO Syracuse NY

on

  • 943 views

SEO Syracuse NY: Internet Marketing / Search Engine Optimization (SEO) Program Overview Presented to Syracuse University Marketing Class, Syracuse, NY on 03/31/10. ...

SEO Syracuse NY: Internet Marketing / Search Engine Optimization (SEO) Program Overview Presented to Syracuse University Marketing Class, Syracuse, NY on 03/31/10.

Site-Seeker has been providing SEO services in Syracuse for the past decade. Our offices are located in New Hartford, NY outside of Utica, NY. Site-Seeker talented staff are skilled in the following areas: SEO (Search Engine Optimization), SEM including PPC (Pay Per Click management), Website Design and Development, Social Media, and the development and implementation of Internet Marketing Strategies. http://blog.site-seeker.com/seo-syracuse-ny/

Statistics

Views

Total Views
943
Views on SlideShare
939
Embed Views
4

Actions

Likes
0
Downloads
13
Comments
0

2 Embeds 4

http://www.slideshare.net 3
http://www.lmodules.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Internet Marketing and SEO Syracuse NY Internet Marketing and SEO Syracuse NY Presentation Transcript

    • Internet Marketing and SEO Presented to Syracuse University, Syracuse, NY Brian Bluff President & Co-Founder Site-Seeker, Inc. @ssiBrian brianbluff@site-seeker.com 315.732.9281 x 11 www.site-seeker.com © 2010 Site-Seeker, Inc.
    • What We Will Cover - Search Engine Optimization Overview - Keyword Research - Content Writing for SEO - Put Your House in Order - Where Does Social Media Come In? - Return on Investment www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Vertical Websites Social Media Drive Your Website Convert Your website is a machine…. Measure and improve www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Add Syracuse NY search term – Address Internet Marketing, SEO, PPC and Local Search www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Search Engine Optimization PROGRAM = (Rank + Click - Bounce + Conversion) X (Measurement + Adjustments) - Brian (me) www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Search Engine Market Share www.site-seeker.com © 2010 Site-Seeker, Inc.
    • SEO Programs... Are NOT a one time deal. Ongoing process that requires • Monitoring for cause and effect • Modification of actions to increase ROI. Many factors affect strength and positioning • Addressed a priority basis • Look for biggest ROI opportunities • Stay abreast of changes www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Crucial Elements of SEO – On-Page Meta Data •  Title Tag (65 – 70 characters) •  Description Tag (20 – 25 words: sentence structure) •  Keyword Tags (15 – 20 words) Page Content •  Header Tag (H1) (primary keyword/phrase) •  Keyword/phrase as close to beginning as possible •  Alt Image Tags •  Keyword density •  Internal links (anchor text) •  Example: <a href=http://www.site-seeker.com/_blogs/internet-marketing- syracuse-ny/>Internet marketing & SEO Syracuse NY</a> www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Crucial Elements of SEO – XML Sitemap and Robots.txt file •  Generate a sitemap (www.xml-sitemaps.com) •  Upload to your website. •  Create a Robots.txt file •  Place name of sitemap in robots.txt file •  Create a webmaster tool account on Google, Yahoo, and Bing •  Add sitemap www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Keyword Research •  How do prospects refer to those products or services? •  Think longer, more precise, phrases •  Don’t let your website designer pick keywords •  Examine competitor’s keywords •  Don’t jump in the ring with an 800 lb. gorilla unless you are a 900 lb. gorilla •  For example: I would not target ranking for Internet Marketing or SEO; but I might try to get ranked for internet Marketing Syracuse, NY and/ or SEO Syracuse, NY www.site-seeker.com © 2010 Site-Seeker, Inc.
    • What terms do prospects use…? Global Monthly Keywords Search Volume car insurance 1,830,000 auto insurance 673,000 car insurance quotes 301,000 auto insurance quotes 201,000 auto insurance quote 135,000 car insurance companies 33,100 auto insurance companies 22,200 www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Content Writing for SEO •  Not the same game •  250 – 500 words •  Use bullets •  Use common language •  One subject per page •  Create Keyword Rich Content •  Body •  Headings •  Image tags •  Meta data www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Content Writing for SEO Break apart content This is bad Products Products Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam Product 1 nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat Product 2 volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Content Writing for SEO Break apart content This is good Product 1 Product 1 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam Product 1 nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat Product 2 volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Clear Contact Points www.site-seeker.com Products Organized by Type AND Application Site-Seeker, Inc. © 2010
    • Engage your visitors with easy to use contact forms Internet marketing and SEO Client Syracuse, NY www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Short Form Submission October 2009 120 Long Forms Submitted 142 Short Forms Submitted 262 Total 114.75% www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Yesterday Today Tomorrow ??? www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Social Media is Perfect for Business www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Why is Social Media Relevant to Business? •  3 hours: YouTube video uploaded every minute 1 •  12.3 years: Time to watch every YouTube video 4 •  00,000,000: YouTube videos watched every day 1 •  382%: Monthly growth rate of Twitter users Jan – Feb 2009 1 •  ,000,000: Tweets on twitter.com every day 3 •  ,000,000,000: Daily Facebook minutes
 5 www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Social Media is: 1. Public Relations 2. Customer Service 3. Loyalty Building 4. Collaboration 5. Networking 6. Customer Acquisition www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Establishing Credibility with Social Media Create Accounts (Name Claim) Grow Lead Networks Discussion Become the Participate in Expert Discussion Create Content Distribute Content www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Twitter LinkedIn YouTube Facebook Published Print Email Social Media Tech Maximize Campaign Media Paper Opportunities Published Online Website Multi-purpose Media Content Blog Engaging: Market Post Conference Sheet Presentation - fans - markets White Intranet/ - customers Paper eLiterature Press Application Release Note www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Blogs establish you as the expert and support a strong search engine marketing plan Website Search (blog) Rank Engines Content Distribute Nee d Social Interactio Prospects Properties n Branding www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Learn More Subscribe to Blog Email Author Learn More www.site-seeker.com © 2010 Site-Seeker, Inc.
    • What should you blog about? … or ask your sales/customer service©team Inc. www.site-seeker.com 2010 Site-Seeker,
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Google Insights (Green Beer) www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Web Analytics Is... the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. - Wikipedia “Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research.” www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Before you start establish a baseline & benchmarks •  What keywords are you targeting? •  How much traffic are you getting now? •  What is a successful visit? •  How many successful visits does my site receive per month now? •  Where is my traffic coming from now? •  What is my site’s/important page’s bounce rate? www.site-seeker.com © 2010 Site-Seeker, Inc.
    • April new site published baseline: May- June New site • 50% more traffic per month data: May- June • 95% more “prospects” • 27% more “name” visitors stayed on the site • 175% move “prospects” stayed on the site www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Internet Marketing and SEO Presented to Syracuse University, Syracuse, NY Thank You! Brian Bluff President & Co-Founder Site-Seeker, Inc. @ssiBrian brianbluff@site-seeker.com www.site-seeker.com © 2010 Site-Seeker, Inc.