SEO Syracuse NY: Internet Marketing / Search Engine Optimization (SEO) Program Overview Presented to Syracuse University Marketing Class, Syracuse, NY on 03/31/10. Site-Seeker has been providing SEO services in Syracuse for the past decade. Our offices are located in New Hartford, NY outside of Utica, NY. Site-Seeker talented staff are skilled in the following areas: SEO (Search Engine Optimization), SEM including PPC (Pay Per Click management), Website Design and Development, Social Media, and the development and implementation of Internet Marketing Strategies. http://blog.site-seeker.com/seo-syracuse-ny/

1. Internet Marketing and SEO
Presented to Syracuse University, Syracuse, NY
Brian Bluff
President & Co-Founder
Site-Seeker, Inc.
@ssiBrian
brianbluff@site-seeker.com
315.732.9281 x 11
www.site-seeker.com © 2010 Site-Seeker, Inc.

2. What We Will Cover
- Search Engine Optimization Overview
- Keyword Research
- Content Writing for SEO
- Put Your House in Order
- Where Does Social Media Come In?
- Return on Investment
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3. Vertical
Websites
Social
Media Drive
Your Website
Convert
Your website is a machine….
Measure
and improve
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4. Add Syracuse NY search term – Address Internet Marketing, SEO, PPC and Local Search
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5. Search Engine Optimization
PROGRAM
=
(Rank + Click - Bounce + Conversion)
X
(Measurement + Adjustments)
- Brian (me)
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6. Search Engine Market Share
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7. SEO Programs...
Are NOT a one time deal.
Ongoing process that requires
• Monitoring for cause and effect
• Modification of actions to increase ROI.
Many factors affect strength and positioning
• Addressed a priority basis
• Look for biggest ROI opportunities
• Stay abreast of changes
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8. Crucial Elements of SEO – On-Page
Meta Data
• Title Tag (65 – 70 characters)
• Description Tag (20 – 25 words: sentence structure)
• Keyword Tags (15 – 20 words)
Page Content
• Header Tag (H1) (primary keyword/phrase)
• Keyword/phrase as close to beginning as possible
• Alt Image Tags
• Keyword density
• Internal links (anchor text)
• Example: <a href=http://www.site-seeker.com/_blogs/internet-marketing-
syracuse-ny/>Internet marketing & SEO Syracuse NY</a>
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9. Crucial Elements of SEO – XML Sitemap and Robots.txt
file
• Generate a sitemap (www.xml-sitemaps.com)
• Upload to your website.
• Create a Robots.txt file
• Place name of sitemap in robots.txt file
• Create a webmaster tool account on Google,
Yahoo, and Bing
• Add sitemap
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10. Keyword Research
• How do prospects refer to those products or services?
• Think longer, more precise, phrases
• Don’t let your website designer pick keywords
• Examine competitor’s keywords
• Don’t jump in the ring with an 800 lb. gorilla unless you are
a 900 lb. gorilla
• For example: I would not target ranking for Internet Marketing or SEO;
but I might try to get ranked for internet Marketing Syracuse, NY and/
or SEO Syracuse, NY
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11. What terms do prospects use…?
Global Monthly
Keywords Search Volume
car insurance 1,830,000
auto insurance 673,000
car insurance quotes 301,000
auto insurance quotes 201,000
auto insurance quote 135,000
car insurance companies 33,100
auto insurance companies 22,200
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12. Content Writing for SEO
• Not the same game
• 250 – 500 words
• Use bullets
• Use common language
• One subject per page
• Create Keyword Rich Content
• Body
• Headings
• Image tags
• Meta data
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13. Content Writing for SEO
Break apart content
This is bad
Products
Products
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
Product 1 nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero
eros et accumsan et iusto odio dignissim qui blandit praesent luptatum
zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
Product 2 volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero
eros et accumsan et iusto odio dignissim qui blandit praesent luptatum
zzril delenit augue duis dolore te feugait nulla facilisi.
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14. Content Writing for SEO
Break apart content
This is good
Product 1
Product 1
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
Product 1 nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
Product 2 volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero
eros et accumsan et iusto odio dignissim qui blandit praesent luptatum
zzril delenit augue duis dolore te feugait nulla facilisi.
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15. Clear Contact Points
www.site-seeker.com Products Organized by Type AND Application Site-Seeker, Inc.
© 2010

16. Engage your visitors with easy to use contact forms
Internet marketing and SEO Client Syracuse, NY
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17. Short Form Submission
October 2009
120 Long Forms Submitted
142 Short Forms Submitted
262 Total
114.75%
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18. Yesterday Today Tomorrow
???
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19. Social Media is Perfect for Business
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20. Why is Social Media Relevant to Business?
• 3 hours: YouTube video uploaded every minute
1
• 12.3 years: Time to watch every YouTube video
4
• 00,000,000: YouTube videos watched every day
1
• 382%: Monthly growth rate of Twitter users Jan – Feb 2009
1
• ,000,000: Tweets on twitter.com every day
3
• ,000,000,000: Daily Facebook minutes
5
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21. Social Media is:
1. Public Relations
2. Customer Service
3. Loyalty Building
4. Collaboration
5. Networking
6. Customer Acquisition
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22. Establishing Credibility with Social Media
Create Accounts
(Name Claim)
Grow
Lead
Networks
Discussion
Become
the
Participate in Expert
Discussion
Create
Content
Distribute
Content
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23. Twitter
LinkedIn
YouTube
Facebook
Published
Print
Email
Social
Media
Tech
Maximize Campaign
Media
Paper
Opportunities
Published
Online
Website
Multi-purpose Media
Content
Blog
Engaging:
Market
Post
Conference
Sheet
Presentation
- fans
- markets
White
Intranet/
- customers
Paper
eLiterature
Press
Application
Release
Note
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24. Blogs establish you as the expert and support a strong
search engine marketing plan
Website
Search
(blog)
Rank
Engines
Content
Distribute
Nee
d
Social
Interactio
Prospects
Properties
n
Branding
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25. Learn More
Subscribe to Blog
Email Author
Learn More
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26. What should you blog about?
… or ask your sales/customer service©team Inc.
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27. www.site-seeker.com © 2010 Site-Seeker, Inc.

28. www.site-seeker.com © 2010 Site-Seeker, Inc.

29. Google Insights (Green Beer)
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30. Web Analytics Is...
the measurement, collection, analysis and reporting
of internet data for purposes of understanding and
optimizing web usage.
- Wikipedia
“Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research
and market research.”
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31. Before you start establish a baseline & benchmarks
• What keywords are you targeting?
• How much traffic are you getting now?
• What is a successful visit?
• How many successful visits does my site receive per
month now?
• Where is my traffic coming from now?
• What is my site’s/important page’s bounce rate?
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32. April new site
published
baseline: May-
June
New site
• 50% more traffic per month
data: May-
June
• 95% more “prospects”
• 27% more “name” visitors stayed on the site
• 175% move “prospects” stayed on the site
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33. www.site-seeker.com © 2010 Site-Seeker, Inc.

34. www.site-seeker.com © 2010 Site-Seeker, Inc.

35. Internet Marketing and SEO
Presented to Syracuse University, Syracuse, NY
Thank You!
Brian Bluff
President Co-Founder
Site-Seeker, Inc.
@ssiBrian
brianbluff@site-seeker.com
www.site-seeker.com © 2010 Site-Seeker, Inc.