Carts and Tools Willamette Angel Conference 2014
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This document describes Carts and Tools Technology, a company that develops precision cultivation tools for small-scale organic farmers. It summarizes the growing market for local, organic food and the need for professional quality tools scaled for small farms. Carts and Tools has developed its first two electric tools, Tillie and Solus, to help farmers hill, furrow, and mulch soil more easily. After an initial successful product run, the company is focusing on marketing through its website, social media, and partnerships to continue reaching small farmers.
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Carts and Tools Willamette Angel Conference 2014
- 1. 2013 Carts and Tools Technology, Inc. www.cartsandtools.com Revolutionary Precision Cultivation Tools
- 2. www.cartsandtools.com What inspired us? This is a story of a business built by a desire to make hilling potatoes an easier job by laying down the hoe.
- 3. www.cartsandtools.com Consumer demand for organic food will be $35 billion this year. Consumers are demanding local sources of food creating profitable opportunities for small- scale farmers. Why are we here?
- 4. www.cartsandtools.com • Most are farming 10 acres or less using organic and sustainable methods. • Require professional quality tools to make their living. • Intensively farming to increase yields using less land. Our market is small-scale farmers Jean-Martin Fortier The Market Grower #1 book on Amazon in Sustainable Agriculture
- 5. 2013 Carts and Tools Technology, Inc. www.cartsandtools.com 8144 farmers markets in the US up from 1700 in 1994. Over 8100 farms run CSA programs (community supported agriculture) in the US.
- 6. 2013 Carts and Tools Technology, Inc. www.cartsandtools.com There are over 200,000 market farmers selling at local markets, farm stands, restaurants and stores In the U.S. Farms smaller than 27 acres have ten times the dollar output per acre than large farms.
- 7. www.cartsandtools.com The organic farmer controls crop pests, weeds and diseases mostly through tillage and cultivation practices, hand weeding and crop rotations. What are their challenges?
- 8. www.cartsandtools.com Organic Conventional Tomatoes 35.8 hrs. 11.9 hrs. Broccoli (row crops) 29 hrs. 14.5 hrs. Lettuce (bedding crops) 43.3 hrs. 10.7 hrs. Organic vs. Conventional hand labor needs (hrs./Acre)
- 9. Farmers using our tools
- 10. Where are we today? 2013 Carts and Tools Technology, Inc. www.cartsandtools.com • Built the Carts and Tools brand • Filed patent May, 2013. • Launched CartsAndTools.com • Took our first order in July and shipped in Aug. • Sold out of first production run. • No returns and no complaints. • Every farm demo has resulted in a sale or the farm budgeting for a tool.
- 11. Our Solution 2013 Carts and Tools Technology, Inc. www.cartsandtools.com Tillie and Solus are our first generation set of electric, battery powered tools. Designed specifically for how the market farmer grows their crops and built to professional quality standards.
- 12. 2013 Carts and Tools Technology, Inc. www.cartsandtools.com Patent Pending Design • Clam-shell tool head. • High torque hub motor. • Heat treated hoe tines. • Additional bolt on tools. • Low center of gravity. • Precision control. • Hill, furrow, soil mulch. • Create raised beds faster and easier
- 13. www.cartsandtools.com Todays’ big farm-tool manufacturers don’t provide tools scaled for the small market farmer and the smaller tools are single purpose mostly consumer quality. “Nearly all of the tractors and their implements used by small farmers disappeared during the rise of the current global industrial farming system, beginning in the 1960s,” - Barry Griffin,
- 14. 2013 Carts and Tools Technology, Inc. www.cartsandtools.com Well over 500,000 small tillers are sold each year in the US alone
- 15. www.cartsandtools.com • Content rich website using the most current technology • Ecommerce for direct to consumer sales • Extensive social media integration • More content, print advertising, farm demos and conventions scheduled for 2014 • Strategic partnerships Reaching and growing our market
- 17. 2013 Carts and Tools Technology, Inc. www.cartsandtools.com Leadership Michael McGowen CEO & Chief Innovator Brad Attig Sales & Marketing Jorge Banuelos Engineering
- 18. The Team 2013 Carts and Tools Technology, Inc. www.cartsandtools.com . Karissa Moore Karissa is a senior Marketing major at OSU and has been managing the social media efforts for us. Karissa also creates content for our website. Tyler Hansen Tyler is a junior Marketing major at OSU and is responsible for all the great video on both the website and our YouTube channel. Check it out. Rebecca Barnhart Rebecca has a Masters in Journalism and is a freelance photographer and writer for several publications in the Northwest She writes our featured stories. David Bassett Dave is the owner of Bassett Studios and is the creator of all of our awesome product shots you see on the Carts and Tools website. Amy Dasso Amy owns Dasso Design and has her degree in Graphic Design from OSU. She is responsible for the look and feel of the Carts and Tools brand. Andrew Dwyer Andrew is a junior Horticulture major at OSU and recently transferred from upstate NY. Andrew is working as our lead assembly person, building our tools. Claire Cushing Clair is a junior environmental engineering student at OSU and our most recent intern. She will be focusing on our upcoming Kickstarter campaign.
- 19. Thanks! You can find us at… www.cartsandtools.com Email us at… info@cartsandtools.om michael@cartsandtools.com brad@cartsandtools.com Thank you for your time and consideration! 2013 Carts and Tools Technology, Inc. www.cartsandtools.com
Editor's Notes
- 85% of the ag equipment market is dominated by 3 players who live by the motto, “go big or go broke.” Consumer brands aren’t built to professional standards. This leaves the market farmer stuck in the middle with few choices. The single largest expense a small farmer has once land has been acquired is labor and much of that labor is spent on planting, weed control and harvesting.
- 85% of the ag equipment market is dominated by 3 players who live by the motto, “go big or go broke.” Consumer brands aren’t built to professional standards. This leaves the market farmer stuck in the middle with few choices. The single largest expense a small farmer has once land has been acquired is labor and much of that labor is spent on planting, weed control and harvesting.
- 85% of the ag equipment market is dominated by 3 players who live by the motto, “go big or go broke.” Consumer brands aren’t built to professional standards. This leaves the market farmer stuck in the middle with few choices. The single largest expense a small farmer has once land has been acquired is labor and much of that labor is spent on planting, weed control and harvesting.
- As a result of consumers wanting local, organic food farmers markets have exploded. This has created demand which the new market farmer is filling.
- Who is our customer? The Market Farmer?
- 85% of the ag equipment market is dominated by 3 players who live by the motto, “go big or go broke.” Consumer brands aren’t built to professional standards. This leaves the market farmer stuck in the middle with few choices. The single largest expense a small farmer has once land has been acquired is labor and much of that labor is spent on planting, weed control and harvesting.
- 85% of the ag equipment market is dominated by 3 players who live by the motto, “go big or go broke.” Consumer brands aren’t built to professional standards. This leaves the market farmer stuck in the middle with few choices. The single largest expense a small farmer has once land has been acquired is labor and much of that labor is spent on planting, weed control and harvesting.