Taking Your Social Media to the Next Level

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Presentation made for the Corvallis Business Enterprise Center at the Corvallis Chamber of Commerce Feb 21, 2013

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Taking Your Social Media to the Next Level

  1. 1. BRADATTIG.COM MADISON AVE. COLLECTIVE Presenting The Business Enterprise Center’s February Brown Bag Taking Your Social Media to the Next Level Brad Attig
  2. 2. YOUR PRESENTERI work with small and mid-sized I educate my clients how socialbusiness (SMB’s), both B2B and media can integrate within theirB2C, and with non-profit current marketing strategy andorganizations to assist in how to leverage social toolsidentifying and clarifying their effectively.unique message. I create best practices for myThis encompasses branding, clients to engage theirmarketing and engagement. customers with conversational marketing that drives brandI assess current practices and loyalty.provide recommendations how tobest focus their message.Lets learn about each of you.30 seconds name, business and“why are you here?” Brad Attig MAC Member www.bradattig.com
  3. 3. ABOUT THE MAC! The MAC is a creative and diverse group of independent, freelance talent. We are comprised of coders, web developers, graphic designers, illustrators, strategists, content creators and business coaches. We share ideas, business experiences, and a common belief that two (or more) heads are usually better than one. We scale to fill the needs of our clients.
  4. 4. Taking Your Social Media to the Next LevelThe objective today…is to provide some reference how to look at social media and discuss somepractical ideas and methods that you can use to improve communicationwith customers through social media and impact the bottom line.
  5. 5. WHO HERE ISUSING USINGSOCIAL MEDIANOW?If you aren’t you might as wellbe closed for business. WHAT DO YOU THINK SOCIAL MEDIA IS? Social media is simply a set of tools to communicate with your customers. Which tool are you using?
  6. 6. HOW YOU AS A BUSINESS VIEWSOCIAL MEDIA IS DIFFERENT THANHOW CUSTOMERS VIEW SOCIALMEDIA!
  7. 7. HOWMOSTSMALLBIZ’S AREUSINGSOCIALMEDIAHow are you usingit?How would yourcustomer like youto use it?
  8. 8. AMONG SMALL BUSINESSES USINGSOCIAL MEDIA 90 percent use Facebook. Nearly 70 percent are on Twitter.The adoption rate on other social media services is much less. About 50 percent use LinkedIn. 32 percent have a Google+ account for their business. Just 29 percent use Pinterest.While more than 50 percent of small-business Facebook users postnew content daily or weekly, only 11 percent do so on Pinterest.
  9. 9. HOW MOSTSMALLBIZ’S AREPAYINGFORSOCIALMEDIAHow are you payingfor it?Do you think it isvaluable enough topay someone?
  10. 10. DO YOUREMEMBEREARLIERWHEN IMENTIONEDHOWCUSTOMERS VIEWSOCIAL SORRY TO BE SUCH A BUMMER BUT…MEDIA? Your customers want different things from you than what you are giving them!
  11. 11. WHICH CUSTOMERS DOYOU REALLY NEED TO BE WATCHING OUT FOR? & WHAT IS SOLOMO? ANYONE CARE TO GUESS?
  12. 12. CONNECTEDMILLENNIALS &THEIR MOMS Two key consumer groups you need to learn as much as possible about. Both are constantly connected and are not shy in sharing their opinions about your brand, your product and your service. 2013 brings the year to step up your monitoring and responses to these critical groups.
  13. 13. SOLOMO GOES SHOPPING Social – Local - MobileSocial Local MobileGetting meaningful Using local search to find “Showrooming: the act ofrecommendations from retailers. Are you using a phone toreputable sources optimized? compare your price to an(friends). on-line price.
  14. 14. WHERE TOSTARTWITHSOCIALMEDIAThe 800 lb. gorilla is ACCORDING TO A SURVEY BYjust gaining weight VERTICAL RESPONSEand will soon be the½ ton gorilla. 2/3rds of Small Businesses are spending time on Social Media. Why?Don’t even say your  Relationship Buildingcustomers aren’t on  Customer ServiceFacebook.  The Great Equalizer  Cost Effectiveness
  15. 15. 15 WAYS TO USE FACEBOOK PAGESFOR BUSINESS1. Forum or Community Creation2. Customer Service3. Word of Mouth Marketing4. Business Hours5. Company Announcement6. Press Releases7. Product or Service Catalogue8. Special Offers & Coupons9. Check-in Deals10. Contests11. Research and Development12. Employee Recognition KEEP IT13. Coordinate Special Events14. Community Service REAL!15. Email Newsletter
  16. 16. 8 WAYS TO USE TWITTER FORBUSINESS1. Break News2. Announce Discounts3. Offer Customer Service4. Integrate Twitter with LinkedIn5. Daily Specials6. Build Rapport7. Photos and Short Videos8. Create FansRemember you have 140 characters,less if you include a link and youneed to leave room for re-tweeting…. @bradattig
  17. 17. SOCIAL MEANS MORE THANFACEBOOKFacebook, Twitter and You-Tubeare the 800 lb. gorillas butfocusing on the social mediaplatforms that your customer is onis critical.Pinterest, Instagram, Yelp, Bing& Google Local Places, andGoogle+ are places that yourcustomer might hang out.You no longer need to have a presence everywhere and a poor showingin some places can even hurt you. Focus on where your customer isand own those spaces. Plan to spend more time actually engaging withyour customer.
  18. 18. Thank you for attending & keep this top of mind2013 will continue to be a year of change. Businesses whichchoose to embrace social media seek to use these tools will findthemselves having stronger customer loyalty.Starting and carrying on a meaningful dialogue with customers willpositively impact their bottom line and make 2013 both a prosperousand profitable year.Now go to…..www.bradattig.com/resources/For some Hubspot Guides and then go towww.mac459feb.eventbrite.com/And register for next week’s MAC seminar.

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