This is the Business Plan for Cubic Force

1. Cubic Force - The Evolutionary Blender
OWNERS: Autumn Flickinger, Hunter Clever, Elizabeth Dean
ADDRESS: 515 S. Main Street, Appomattox, VA 24522
TELEPHONE & FAX: (540) 8761-9031
EMAIL: cubic_force@yahoo.com

2. I. TABLE OF CONTENTS
I. TABLE OF CONTENTS………………………………………………………………….1
II. EXECUTIVE SUMMARY………………………………………………………………..3
III. GENERAL COMPANY DESCRIPTION………………………………………………...4
IV. PRODUCTS & SERVICES……………………………………………………………….5
V. MARKET RESEARCH & COMPETITION ANALYSIS
I. MARKET RESEARCH…………………………………………………...5
II. TARGET MARKET……………………………………………………....6
III. COMPETITORS…………………………………………………………..7
IV. COMPETITIVE ANALYSIS……………………………………………..7
V. COMPETITIVE ANALYSIS TABLE…………………………………….8
VI. BUSINESS GROWTH…………………………………………………..10
VII. CHALLENGES………………………………………………………….11
VI. MARKETING PLAN
I. PROMOTION…………………………………………………………....11
II. SALES METHODS……………………………………………………...13
III. SALES ESTIMATES…………………………………………………….13
IV. DISTRIBUTION CHANNELS………………………………………….14
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3. VII. OPERATIONAL PLAN
I. PRODUCTION…………………………………………………………..14
II. PLACE…………………………………………………………………...15
III. LEGAL ENVIRONMENT……………………………………………....16
IV. PERSONNEL…………………………………………………………....16
V. INVENTORY…………………………………………………………....17
VI. SUPPLIERS……………………………………………………………...17
VIII. MANAGEMENT & ORGANIZATION
I. TEAM DESCRIPTION………………………………………………….17
II. ORGANIZATIONAL CHART…………………………………………..18
III. POSITION DESCRIPTIONS…………………………………………....18
IV. PROFESSIONAL & ADVISORY SUPPORT
IX. STARTUP EXPENSES & CAPITALIZATION……………………………………………
* SEE ATTACHED GOOGLE SHEETS *
X. APPENDICES…………………………………………………………………………...20
XI. WORKS CITED………………………………………………………………………....21
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4. II. Executive Summary
Cubic Force is an evolutionary business idea that will certainly change the
dynamics for those with the busiest lives. What can blend nearly everything in
minimal time, self-rinse, have to go features, operate with touch screen capabilities
and through Alexa? Only one blender… the Cubic Force blender (The Cube). Our
blender stands out amongst every other blender in the market. The Cube operates
with simple touch controls or through voice activation. Some of the features
include, self-rinsing/ cleaning, specialized compartmentalization (frozen and dry),
over ten blending features, and many more. Our company is run by three
co-owners (Hunter, Autumn, and Elizabeth) who will work together as a general
partnership. The future is very bright and the sky’s the limit. We expect our
business to hit the ground running and as this happens we will keep creating top of
the line products to make life easier and faster to match the needs of this hectically
busy word. Our target market is for those who are in the age range of 18-34
because they seem to have the most demanding schedules as they are just being
welcomed into adulthood or creating a family. Our customers would definitely not
be limited to that age range, as we expect our blender to potentially take over the
role other blenders play in businesses who rely on blenders daily. We are applying
for a loan of $1,529,000 in order to get our company’s headquarters and
manufacturing all in one location (will eventually reduce costs significantly). Our
company will act solely out of the USA and use materials from other US
companies, we will only provide the best products that were created with the very
best materials. Using this loan and purchasing an area where we can establish the
first Cubic Force headquarters will set us up to make products at a much lower
price (self-manufacturing) and ultimately put our name on the map where
consumers can see where and how we operate. Within a year we are expected to
double the amount of our loan and could pay back any debt we have acclimated.
We ally with the people to provide the necessary resources to eliminate the stress
that comes from a busy lifestyle. With Cubic Force, maintaining a healthy lifestyle
and keeping up with life’s busiest demands will be no extra task.
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5. III. General Company Description
The Cubic Force - Smart Blender is an innovation directly targeted in helping the fast-paced lives
of millions around the globe. With our never seen before blender that can travel with you, you
have the capability of making that protein shake or smoothie on the go. The smart technology
has capabilities to play music, listen to your requests and create your dream drink, as well as tell
you when your drink is done being created. This never seen before idea has self-rising
capabilities and many other functions that your typical blender can not offer.
Our original idea sparked when our busy lives got in the way of how we lived. Most blenders
aren’t mobile and can’t be taken with you, you have to hand clean them, and their settings aren’t
specific. With common problems among other blender users, we decided to create a blender that
not only fixes the problems we faced on a daily basis but goes above and beyond the normal
functions of other blenders.
We are a manufacturing business that builds our product from the ground up in our own
factories. We chose this type of business to ensure our product is made up of high-quality
material and is self-reliant. We did not want to be a company that relied on others to create our
product and we sit back and deal with retail. Having made each part of our product, we can
ensure the best for our customers and have a better understanding of how exactly each part
functions.
We are a general partnership. We chose this so we could rely on one another and not one person
falls if the company falls, we are in this business together and want to reap the benefits and
failures as a group, not limited where one person can take the fall for the rest.
Here at Cubic Force headquarters we strive to create a product unmatched and has endless
features and perks for the consumers. Providing a great product with excellent service while
promoting a healthy lifestyle and focusing on the common rush of everyday life. Our product
will go above and beyond and reach the consumer no matter where they are at.
Help meet the daily goals of an individual's personal life by promoting healthy decisions. While
doing this we ensure our product is the best it can be from the parts to the functions of the
blender. Our unmatched product puts the best foot forward and ensures our customers have
access to healthy drinks and a healthy lifestyle, as we fend to stop obesity across the globe.
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6. IV. Products and Services
Our product is unlike any other due to the smart technology that allows the user to set blending
times, blending speed, etc. all by a vocal command. It doesn’t stop there, our product has cooling
capabilities and keeps the beverage cool so ingredients don’t spoil overnight or throughout the
day. Our smart blender gives nutritional information on how many calories, protein %, etc. are
within the blended creation. Having more speeds and functions puts our blender ahead of all our
competitors. The mobility of our blender is also a great advantage. Other perks are those like the
self-rinsing and cleaning system. The capabilities for our blenders are endless and out of this
world.
Competitive Advantages of our product
○ Smart Technology
○ Health Benefits with the Nutrition Interface
○ Self Rinsing
○ 10 Blend Speeds
○ Easy to use for all ages
○ Has the Capability to increase the market for Blenders as a whole
Competitive Disadvantages
○ Costly, but worth it
The average blender that has less half the functions ours does ranges in price from 400-600
dollars. Since we have multiple blenders (those that have all capabilities and those who go above
and beyond) our prices would be about $450 for the limited capability blender and around $700
for the decked-out blender. The leasing options are monthly and the consumer can pick how
many months they wish to spread out their payments (Usually from 1 month - 2 years). People
are buying high dollar blenders who lack the perks ours have, so there is doubt our blenders will
change the kitchen appliance industry.
V. Market Research & Competition Analysis
I. Marketing Research:
We operate as a manufacturing industry that is based on conversion of raw material for the final
production and use of something. Our industry is going to start out relatively small and rely on
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7. the use of outside companies/industries to build and assemble most of our blenders. However, as
time goes on and enough revenue has been achieved, we will expand our industry and create our
own production buildings which will be relatively large and cost a significant amount.
Our market is huge, in 2014, 73% of households were known to have blenders. Then in 2018, 26
million blenders were bought. Our market is extensive and not limited to anyone due to our kind
ways of pricing over 24 months. Having this demand for blenders just shows how the need for
the best is still continuous, and that's what our blender will be… the best.
I found that 73% of households have blenders meaning that they’d be open and likely to buy
another blender in their lifetime. In 2018, 26 million blenders were sold, that number is estimated
to be on the rise meaning that our product is made at the right time and is ready for consumers to
buy. As a company we will be fulfilling the needs of millions by the time of our release. With
such a wide open market, our launching of the Cubic Force blender will be evolutionary and will
spark a trend of blender purchases.
II. Target Market:
Based on our research and the estimated pricing for our blender, our social market will tend to
target ages 18-30. This product will be as accessible for both genders and all ages. The type of
consumer will typically be middle to higher class due to the pricing of our product but will have
leasing options available for all classes. Therefore, our product should be available and
accessible for all ages, genders, and economic classes.
Many of our competitors like Ninja operate in foreign countries like China to assemble blenders
for cheaper prices, while Vitamix works outside of Ohio. As an American country hoping to
have the very best quality blenders, we plan to operate inside the US. Our customers will be from
all around the world while our businesses will originate along the East Coast due to the
availability of goods to produce out blenders.
Many of our target market will be those who live busy lifestyles and need a self operating
blender that can be taken on the go. They could also fit into the group of being physically fit and
wanting the blender to take their protein shakes to the next level. Our competitors make their
products for the common household, while ours can be both in the house or on the go!
Our buying patterns are nothing like those of Apple where a new product comes out and
everyone swarms to buy it. However, due to blenders running on 5-10 years of life, we will have
sale patterns that run along those timelines. We also will have other buying patterns that are
specifically fit for our customers.
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8. III. Competitors:
We have multiple competitors like Vitamix, Blendtec, Ninja Kitchen, and Breville(AU). These
competitors directly create blenders and are known to be the best in the market.
Annual Revenue:
Vitamix: $75million
Blendtec: $200million
Ninja Kitchen: $3million
Breville: $446.37million
KitchenAid: 473.2 million
Instant Pot is a company that can relate to the kind of service and meet similar needs. They were
the first company to create kitchen appliance with technological interface.
You see other companies creating appliances with smart technology but you simply don’t see
blenders with these capabilities. In a world of electronics, this blender is revolutionary and is
needed and will be produced at one point or another.
IV. Competitive Analysis:
Unlike any other companies in the blender industry does one make smart blenders. We not only
take them by that capability but by some many other of our features like the chilling trays, etc/.
We then go one step forward and offer virtual assistant, nutritional interface, portability, and the
self rinsing capabilities… not one of our competitors have these ideas or functions on their
blenders.
We will expand our business through advertising on social media, television, etc. We will offer
top of the line in service and will guarantee our product meets our customers needs and desires.
We will deliver to local households by our own company trucks to “get our foot in their door”.
We also will offer amazon selling, put in large cooking/appliance stores (to show how much our
blender offers compared to other blenders on sale. That's not where we stop, we will reach all of
our customers due to however they want our selling to be done, through online or a visit to our
own stores or even a house visit where they can watch the capabilities.
Our business meets the needs and wants of our customers with our blender’s virtual assistant.
This allows them to be able to set the time that the blender starts and stops. We also offer on the
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9. go mini blender to meet the busy lifestyle people. We go beyond this and send our own workers
to house calls if something would malfunction and if there is needed help to setup or show how
to use.
Advantages:
1.) Our product is simply incomparable in functions to any other blender, with virtual
assistant, 10 blender settings, and tons of other previously mentioned capabilities,
our competition can not compete.
2.) Our staff is hard working and customer oriented, the customer is put first and will
be dealt with right away and helped by our own workers, not a third party who
works on appliances like you need for other companies products.
3.) Our products are made in the USA and will be created with all US materials, this
means higher functioning parts and will essentially cost us more but we value
quality over quantity… ultimately leading back to customers needs being first.
V. Competitive Analysis Table:
FACTOR Our
Product
Strength Weak Comp. A
(Ninja)
Comp. B
Vitamix
Cust.
Wants
Products Smart
Blender
New Idea
w/ cool
concepts
Prototype
is limited
to images
Many
blenders
Many
blenders
Easy to use
high
functioning
blender
Price $699.99 Cheap for
functions
provided
Seems
expensive
initially
without
knowing
functions
Known to
have
medium
priced
blenders
Known to
have high
priced
blenders
A blender
that is
worth their
money
(best
quality)
Quality Great
quality w/
all USA
parts
Great
quality,
product
will last
longer and
function
great
May be
slightly
bulky or
heavier
Most
reviewed
and raved
about
blender for
quality
Known to
have made
great
changes in
quality
recently
Customers
want the
highest
quality
blenders
that last
years
Selection 2 options:
travel
blender &
at home
Sleek
designed
options to
match
Travel
blender
needs the
at home
Offer
multiple
blenders
with
Offer
multiple
blenders
with
Desire a
wide
selection to
meet their
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10. blender every
lifestyle
blender for
charging
and other
tasks
differing
prices and
functions
differing
prices and
functions
wants/
needs
Service Our own
timely sent
workers
Our own
workers
specialize
in our
products
Limited to
fixing our
products
not
necessarily
other
appliances
Not
specialized
workers
Not
specialized
workers
Fast
service
done by
someone
who knows
what they
are doing
Reliable Very
reliable
Will send
our own
workers to
fix blender
if anything
would go
wrong
N/A Reliable
with at
least 7 year
warranty
Reliable
with at
least 7 year
warranty
Trust in
their
product
and know
it’ll last a
long time
Stability Stability
very high
Ensure
stability
with
product
generation
New
company
in a
competitive
market
Already
stable
company
with
control of
market
Already
stable
company
with
control of
market
A
reputable
company
that will
stay in
place for a
long time
Expertise We offer
expert
workers
who
specialize
in our
blenders
Keeps
production
stable,
products
made well,
and repair
easier
Most
common
workers
can’t fix
our
blenders
Limited Limited The best
workers
and repair
workers to
ensure the
best
product
Reputation Very high
due to
consumer
relations
Connect
with
customers
N/A Known to
be pretty
well
Known to
be pretty
well
A high
reputation
Location USA
(Virginia)
Centered
along East
coast
Could be
limited to
USA at
Functions
out of
Mass.
Functions
out of Ohio
A US
company
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11. first
Appearance Sleek
attractive
looking
design
Will look
good in
any
kitchen
Limited to
certain
color
options
Many
different
looks,
colors, etc.
Many
different
looks,
colors, etc.
Options
that suit
their
wishes
Sale
Method
Online at
our
website &
in top of
the line
appliance
stores
Has ability
for anyone
to buy with
multi-
leveled
market
Limited to
a few
number of
top
appliance
stores
Online, in
store…
available
to
everyone
Online, in
store…
available
to
everyone
To easily
find and
buy their
products
Credit
Policies
Take all
types of
payments/
payment
plans
Meets
needs of
customers
… more
will buy
Money
will be
“hold”
after
payment
plan
buying
Offer
typical
payment
methods
Offer
typical
payment
methods
Policies
that work
for them
and gives
them room
to still live
Advertising Will do
online ads,
tv ads, etc.
Will be
publicized
nearly
everywhere
Buying ads
will cost
extra
money
Tv ads,
magazine
ads, nearly
everything
Tv ads,
magazine
ads, nearly
everything
A well
presented
and
commonly
seen
product
Image We provide
a great self
image and
image for
all our
products
Makes us
look
professional
N/A Well
displayed
image
Well
displayed
image
An image
that
matches
their
beliefs and
looks
professional
VI. Business Growth:
With improvements in technology and the increase in blender products, the growth is expected to
be consistent. Market for home kitchen blenders is expected to grow $600 million by 2022.
○ 5% CAGR
Market for jar blenders is expected to grow $111.59 million from 2018-2022.
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12. ○ 7% CAGR
To ensure profit and product sustainability our business will be operated on our land and in our
own manufacturing plant. With room for offices, inventory, and manufacturing, the cost of
running our business will be lower.
VII. Challenges:
The market for commercialized blenders is at $30.9 million (2018-2022) and is growing at 8%
CAGR, which has the potential to decrease the demand for home kitchen blenders and jar
blenders. Some personal barriers to starting our business is the training. Our business is made up
of our three business owners, operating the digital marketing side to our business and our
manufacturers, who produce our product for us. Elizabeth, Hunter, and I would have to learn and
understand marketing at a much higher level.
VI. Marketing Plan
We focused on making our blender a product suited for all ages, but our target market is young
adults (18-35 years of age). This technology (Alexa voice, touch device) wanted and used
already on phones, it is estimated to boost our market with that advantage. We will use our
"futuristic" approach to market to people, the same way Elon Musk markets his Cyber truck.
Our blender is the first blender to bring cold/dry storage compartments, voice command, and
expiration date logs. The benefit is that it will be easier and faster than using a traditional kitchen
jar blender.
Our product will be sold in high end stores and from our direct online site: (stores include:Target,
Lowes, Home Depot, Best Buy, and Costco).
I. Promotion:
Our promotional strategies include but are not limited to personalized ads, sponsorship deals on
Instagram and YouTube, ads on television. Most of our advertising will be based on social media
platforms because our target market includes younger adults and that is where most of them get
their information.
Our sponsorship deals with popular people on Instagram as well as on YouTube will draw great
attention to the product. If our target market sees someone that they follow on Instagram
enjoying our product then they will be curious about it and decide to buy it as well. We will also
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13. put a lot of trust into knowing our customers will love their blender which will market our brand
by word of mouth as well.
Method Message Media Channel Why It Will Work
Advertising
specialties
Special Sale
Event
Social
media
ESPN This will target young
adults who are into
fitness
Banner ads
Billboards
Blogs
Broadcast media
Brochures
Business cards Who we are and
where we’re
located
On
business
card
N/A This will get people to
notice us and where
we are located
Catalog What products
we have
In catalogs
for high
quality
businesses
N/A People will see us
from a different view
with other items
Direct mail Personalized
mail about who
we are
Mail N/A People want to be able
to connect to their
sellers
Directories
Flyers Product image
w/ description
On local
poles, post
offices, etc.
N/A The image’s design
will catch people’s
eye
Networking
Newsletters
Online store Online store
catchy and easy
to use
Online N/A People will love
design and creative
easy to use site
Print media
Promo items
Public speaking Hunter will do
press
conferences and
events to ‘sell’
Any media
outlet
News
Channels
Will see one of the
owners and hear our
perspective
Sales calls
Samples Will let large
companies
sample our
product
If they like
we will use
their
promotion
N/A Large companies
liking our products
will lead to good
promotion of our
brand
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14. Signs Image design Online
sign and
signs in the
cities
N/A Promotes our product
and who we are
Special events Will speak at
events or go to
get air time/
public relations
Post about
being at
event on
social
media
News
Channel
covering the
event
Gives our product
more air time and
promotion
Sponsorships Sponsor sport
teams or events
Post about
it on social
media
News
Coverage
Air time and publicity
Telemarketing
Toll free #
Website Who we are and
what our goals
are
Post link
on social
media bios
N/A Spreads our name and
raises awareness
II. Sales Methods
Our personal selling strategy will be direct social media promotion and minor physical
advertisements. Social media accounts for 20-40% of the views when issuing a new product in
any business market. Through the use of billboards in highly populated areas, that is estimated to
generate 58% of product views.
III. Sales Estimates
The maximum amount of units we could physically produce in a month would be around 1,000
units. In order to cover our fixed expenses we would have to sell around 450 to 500 units a
month (this number is merely an estimate, until our product can be sold). Our market is very
large, we can reach 76.2 million people (aged 18-34) across the globe. Our target market is very
technologically orientated and would be expected for them to purchase our product.
During the holidays our sales are likely to be higher. During the 4th of July, Black Friday,
Christmas, and New Years. We will have to spend more money to produce more units or create a
greater inventory in the earlier months to prepare. This will cause our monthly expenses to rise.
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15. Year of 2020 Cubic Force Deluxe.
$699.99/per 1 unit
Revenue
January 2020 385 $269,496
February 2020 369 $257,946
March 2020 484 $338,795
April 2020 633 $442,744
May 2020 536 $373,985
June 2020 508 $355,735
July 2020 758 $530,522
August 2020 661 $462,763
September 2020 573 $401,164
October 2020 546 $381,915
November 2020 1,694 $1,185,783
December 2020 1,087 $760,749
Annual Total(s): 8,232 $5,762,598
IV. Distribution Channels
We plan on using this list in order to sell and promote our products but are certainly not limited
to direct web, manufacturing representative, and individual manufacturing distributors. We plan
on incorporating whatever methods seem to have the best overall effect for our company and will
change our initial ideas if needed. The more effective method, the more revenue we will bring in.
VII. Operational Plan
I. Production
Our production will take place in the USA, potentially Virginia. Production will initially be
started with the partnership of outside facilities. Until we have enough profit or get approved for
the loan to build our manufacturing plant, we will rely on other companies to create some parts.
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16. Quality will ultimately be the best for we will only use USA parts to ensure highest quality
metal, etc. Our customer service is top of the line, we put our customers first. If any issues would
happen with our products, our very own technician would go to the customer’s house to fix the
problem, if needed product would be replaced. We will do whatever it is to please our
consumers. To handle inventory control, we would have set limits and use statistics from the
previous years to determine inventory size for each month.
II. Place
Location Advantages Disadvantages
Online ● Wide variety
● No need to go
anywhere
● Shipping fees
● In person feel isn’t
there
● Need internet
access
Our Store ● Has all inventory
● More variety
● Higher pricing
Lowes ● Lower pricing
(sales coupons,etc)
● Less of a variety
Home Depot ● Lower pricing
(sales coupons,etc)
● Less of a variety
Best Buy ● Lower pricing
(sales coupons,etc)
● Less of a variety
Our factory and store will essentially be surrounded by some of the busiest stores, particularly
those who do not rival our store. Our store will be easily accessible and even seen from the
highway to draw in more customers. Vehicular traffic is very important to our company, so we
will be in an area that is essentially busy with traffic (approx. 50,000 cars a day). Then there will
be even more cars driving past on the highway. Having a location that acts as a dual threat is
huge and will be a large force in why our product is seen regularly. The work force around our
area will be pretty wide open with multiple restaurants, stores, and construction jobs. To suit our
customer’s needs our factory will operate Monday-Friday from 7am-8pm, while our store will be
operating Monday-Saturday from 7am-5pm.
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17. III. Legal Environment
As a manufacturing plant we will operate by all the typical manufacturing licensures, permits,
and health requirements. We will offer good benefits to all employees (health, dental, etc.). We
will utilize our attorney and with the state on where and how we can build our factory and shop.
We will have top of the line insurance to ensure our safety in the workplace and to protect
ourselves against unhappy customers. We will patent all of our blender models in order to control
the market and ensure our product is producing the revenue it should be.
IV. Personnel
We will initially have 3 employees (us as co-owners) who will run the store while the factory is
being built. After the year long process of the factory being built, we will hire 20-25 employees
who will be required to get specialized training in our company. We will only operate under
skilled professionals. Our pay structure is based off of job title and revenue, these are both opt to
change once our company starts taking off. We will require manufacturing training for all of our
manufacturers with one head engineer who will run through the process of creating, assembling,
and boxing up our blenders. Written schedules will be published online and on site.
Job Descriptions:
● Co-Owner (Hunter)
○ In store salesmen
○ Handles deliveries
○ Marketing Executive
● Co-Owner (Autumn)
○ In store saleswoman
○ Handles digital media/ digital creation
○ Designer
● Co-Owner (Elizabeth)
○ In store cashier
○ Stocker
○ Media relations
○ Customer service
● Head Engineer
○ Production manager
○ Trains manufacturing employees
● Manufacturers
○ Creates products
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18. ■ Assembles blenders, boxes up, ships out, etc.
V. Inventory
We will keep a set amount of raw materials, supplies, boxes, and fully constructed blenders at all
times. This ensures that we will always have blenders and the supplies to make blenders
whenever we need them (no waiting around for out of stock items). We have around $10,000
worth of inventory (this includes blenders, all blender parts, and extra needed items) at all times.
We will shoot for a turnover rate of 1-2 but compared to average it’ll probably be around 10-13.
We will have specific times and will use the lead time concept for when to order to avoid a lack
of materials and goods.
VI. Suppliers
Names and addresses (will function out of China for parts unable to made in our factory):
i. Sara Rose International Inc.
1. 20F NO. 31, SECTION 2, SAN MING ROA PANCHIAO .
TAIWAN 29635151 29611682, Eastern Asia, China
ii. Meyer Trading Co. LTD
1. 382 KWUN TONG ROAD, KWUN TONG, KOWLOON HONG
KONG, Eastern Asia, China
iii. Chameleon Group Corp.
1. ROOM A 19 F YUN KEI COMMERCIAL BLDG NO 682
SHANGHAI STREET MONGKOK KO HONG KONG HK,
Eastern Asia, China
VIII.Management and Organization
I. Team Description
1. What are our teams personal qualifications to run this particular business?
(experience, certification, classes, skills)
a. Hunter
i. Business
ii. Biology
iii. Marketing
b. Elizabeth
i. Biology & Psychology
c. Autumn
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19. i. Information Systems Management
ii. Digital Media
iii. Certified Information Systems Security Professional
We’d have to combine all abilities listed above and others not listed in order to make our
business a success. Our team would need to furnish our financial skills to ensure no financial
aspects are lacking or have been miscalculated. We’d also have to work on leadership and
teamwork so we can effectively communicate amongst one another and have common goals in
mind. Overall, every skill could be strengthened. Strengthening skills would only improve our
business. To become better business owners, we will attend workshops and lectures on what it
takes to lead, to run a company, and things along those lines.
II. Organizational Chart
1. Create and organizational chart showing the management hierarchy and who is
responsible for key functions.
III. Position Descriptions
This is what positions would look like until our company took off, then it would be altered:
● Co-Owner (Hunter)
○ In store salesmen
○ Handles deliveries
18

20. ○ Marketing Executive
● Co-Owner (Autumn)
○ In store saleswoman
○ Handles digital media/ digital creation
○ Designer
● Co-Owner (Elizabeth)
○ In store cashier
○ Stocker
○ Media relations
○ Customer service
● Head Engineer
○ Production manager
○ Trains manufacturing employees
● Manufacturers
○ Creates products
■ Assembles blenders, boxes up, ships out, etc.
IV. Professional and Advisory Support
Board of Directors:
● All Co-Owners
● Head of departments
● Head engineer
● Company Director
Management Advisory Board:
● All Co-Owners
● Head of departments
● Head engineer
● Company Director
Attorney:
● Rex Morgan (attorney out of Charlotte)
● Other local attorneys
Accountant:
● A representative from M&T Bank
● Representatives from other banks we work with/ get loans from
Insurance Agent:
● State Farm Agents
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21. ● Other smaller firm agents
Banker:
● Bankers from banks we work closely with regularly
Consultant(s):
● N/A
Mentors/ Advisors:
● Local entrepreneurs
● Other friends who are in the business world
X. Appendix
This image is of our Deluxe Cube Blender
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22. XI. Works Cited
Essential Business Skills. (n.d.). Retrieved December 10, 2019, from
https://www.smallbusiness.wa.gov.au/business-advice/starting-your-business/busines
s-skills.
Lewis, J. (2016, October 26). What Should the Inventory Ratio Be for Manufacturing?
Retrieved December 10, 2019, from
https://smallbusiness.chron.com/should-inventory-ratio-manufacturing-38030.html.
Ninja Blender vs Vitamix Professional 750. (n.d.). Retrieved December 10, 2019, from
https://www.blenderrepublic.com/reviews/ninja-pro-vs-vitamix-pro-750/.
Tarver, E. (2019, November 18). Which Industries Have the Most Inventory Turnover?
Retrieved December 10, 2019, from
https://www.investopedia.com/ask/answers/051915/which-industries-tend-have-most
-inventory-turnover.asp.
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